{"id":4433,"date":"2023-03-20T11:00:23","date_gmt":"2023-03-20T02:00:23","guid":{"rendered":"https:\/\/wp.standage.co.jp\/?p=4433"},"modified":"2026-02-06T15:47:20","modified_gmt":"2026-02-06T06:47:20","slug":"%e6%9d%b1%e4%ba%ac%e6%b5%b7%e4%b8%8a%e6%97%a5%e5%8b%95%e3%81%a8%e3%82%b9%e3%82%bf%e3%83%b3%e3%83%87%e3%83%bc%e3%82%b8%e3%80%80%e5%b0%8f%e3%83%ad%e3%83%83%e3%83%88%e3%81%8b%e3%82%89%e3%81%ae%e5%ae%9a","status":"publish","type":"post","link":"https:\/\/wp.standage.co.jp\/us\/2023\/03\/20\/%e6%9d%b1%e4%ba%ac%e6%b5%b7%e4%b8%8a%e6%97%a5%e5%8b%95%e3%81%a8%e3%82%b9%e3%82%bf%e3%83%b3%e3%83%87%e3%83%bc%e3%82%b8%e3%80%80%e5%b0%8f%e3%83%ad%e3%83%83%e3%83%88%e3%81%8b%e3%82%89%e3%81%ae%e5%ae%9a\/","title":{"rendered":"Tokio Marine &amp; Nichido and Standage begin supporting the export of Japanese food products through temperature-controlled air transport, even for small lots."},"content":{"rendered":"<p>Tokio Marine &amp; Nichido Fire Insurance Co., Ltd. (President and CEO: Shinichi Hirose, hereinafter &quot;Tokio Marine &amp; Nichido&quot;) and digital platform provider STANDAGE Co., Ltd. (President and CEO: Akinori Adachi, hereinafter &quot;STANDAGE&quot;) have launched a joint project to support the export of Japanese food products (hereinafter &quot;this project&quot;), and will support the export of Japanese food products by assisting small and medium-sized enterprises across Japan that have not been able to engage in exports until now.<\/p>\n<p><strong>1. Background and Objectives<\/strong><br \/>\nWith the domestic market expected to shrink due to factors such as population decline, the number of small and medium-sized enterprises handling Japanese food products that aim to expand into overseas markets is increasing year by year.<br \/>\nIn this context, when small and medium-sized enterprises (SMEs) attempt to expand overseas, they are often reluctant to take on the risk of exporting large quantities at once, and many prefer to start experimentally with exports in small quantities (small lots).<br \/>\nOn the other hand, small-lot businesses are often unprofitable for companies involved in export brokerage, and developing overseas sales channels is a significant challenge for small and medium-sized enterprises (SMEs). We also believe that we are not adequately providing insurance to these SMEs.<br \/>\nTokio Marine &amp; Nichido and Standage have previously collaborated on demonstration experiments (*1) aimed at realizing a new trade settlement system. In this project, they have combined their respective digital technologies and solutions to enable exports from small lots and the arrangement of marine insurance, thereby promoting the export of Japanese food products by small and medium-sized enterprises and expanding the base of exporting companies.<\/p>\n<p><strong>2. Overview of this project<\/strong><br \/>\nTokio Marine &amp; Nichido and Standage have announced that they will begin offering rapid transportation of small-lot products and easy insurance coverage through the development of export routes to overseas restaurants, the establishment of a temperature-controlled air freight network, and the integration of their systems. As the first phase, they will provide support for the export of sake via temperature-controlled air freight.<\/p>\n<p><span style=\"text-decoration: underline;\">(1) Realizing one-stop small-lot export and insurance arrangements.<\/span><br \/>\nStandage has developed and operates a new cross-border e-commerce site that allows overseas restaurants to directly place small orders with Japanese sake breweries. Overseas restaurants, as buyers, will be able to choose from a wide variety of products from numerous Japanese sake breweries and brands. Furthermore, by transporting the products via temperature-controlled air freight, it will be possible to export even precious unpasteurized sake in a timely manner while maintaining its quality (*2).<br \/>\nTokyo Marine &amp; Nichido will utilize APIs (Application Programming Interfaces) to integrate Standage&#039;s trade agency functions with its own online application system for marine cargo insurance. This will simplify trade operations, including automated marine insurance applications, and enable the arrangement of marine insurance for small-lot shipments.<\/p>\n<p><span style=\"text-decoration: underline;\">(2) Implementation of comprehensive export support<\/span><br \/>\nStandage supports the overseas branding of production areas, sake breweries, and brands by creating content such as the history and stories of each prefecture, sake brewery, and representative brand, as well as tasting reports by experts, and posting it on e-commerce sites.<br \/>\nTokyo Marine &amp; Nichido has concluded comprehensive cooperation agreements with many local governments, local financial institutions, and chambers of commerce related to regional revitalization. Leveraging these networks, Tokyo Marine &amp; Nichido will propose trade support services in collaboration with Standage and provide risk management support to individual companies in regional areas.<br \/>\nTokyo Marine &amp; Nichido will comprehensively promote trade for small and medium-sized enterprises by introducing partners who can help with obtaining certifications such as GAP and HACCP necessary for food exports and support business efficiency improvements, as well as providing &quot;overseas expansion support services&quot; (including e-learning basic courses on trade practices and export-related research) as an ancillary service to insurance.<\/p>\n<p>We plan to have a pre-opening of our e-commerce site in March 2023, with official operations starting in April (as of the end of January, we have tentatively secured contracts with more than 15 sake breweries in Japan).<\/p>\n<p><strong>3. Future Plans<\/strong><br \/>\nFirst, we will strive to establish a solid sales channel to overseas restaurants through the export of Japanese sake. Then, in the second phase, we will expand our product range to include local specialty products (agricultural and marine products, processed foods, traditional crafts such as sake vessels), aiming to realize a comprehensive cultural dissemination platform that sends Japanese food culture and traditions overseas.<br \/>\nTokio Marine &amp; Nichido and Standage will contribute to supporting the growth of small and medium-sized enterprises nationwide and to regional revitalization through this project.<\/p>\n<p>*1: News release dated December 27, 2021, &quot;Conducting a demonstration experiment to realize a new trade settlement system&quot;<br \/>\n<a href=\"https:\/\/www.tokiomarine-nichido.co.jp\/company\/release\/pdf\/211227_01.pdf\">https:\/\/www.tokiomarine-nichido.co.jp\/company\/release\/pdf\/211227_01.pdf<\/a><\/p>\n<p>*2: Orders for sake can be placed from 3 bottles (6 bottles at the start of the service), enabling small-lot orders and expanding the range of choices for buyers. In addition, this is the industry&#039;s first &quot;door-to-door&quot; small-lot temperature-controlled air freight transport service, with all transport completed in 5 to 14 days. In addition to maintaining quality, it also makes it possible to export unpasteurized sake, which is difficult to handle.<\/p>\n<p>End<\/p>","protected":false},"excerpt":{"rendered":"<p>Tokio Marine &amp; Nichido Fire Insurance Co., Ltd. (President and CEO: Shinichi Hirose, hereinafter &quot;Tokio Marine &amp; Nichido&quot;) and digital platform provider STANDAGE Co., Ltd. (President and CEO: Akinori Adachi, hereinafter &quot;STANDAGE&quot;) have launched a joint project to support the export of Japanese food products\u2026 <a class=\"more-link\" href=\"https:\/\/wp.standage.co.jp\/us\/2023\/03\/20\/%e6%9d%b1%e4%ba%ac%e6%b5%b7%e4%b8%8a%e6%97%a5%e5%8b%95%e3%81%a8%e3%82%b9%e3%82%bf%e3%83%b3%e3%83%87%e3%83%bc%e3%82%b8%e3%80%80%e5%b0%8f%e3%83%ad%e3%83%83%e3%83%88%e3%81%8b%e3%82%89%e3%81%ae%e5%ae%9a\/\">Continue reading <span class=\"screen-reader-text\">Tokio Marine &amp; Nichido and Standage begin supporting the export of Japanese food products through temperature-controlled air transport, even for small lots.<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":4301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[46],"tags":[],"acf":{"en_news":{"custom_css":"","en_title":"Tokio Marine & Nichido and Standage Launch Support for Export of Japanese Foodstuffs by Fixed-Temperature Air Transportation from Small Lots","content":"&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">\u00a0(President: Shinichi Hirose; hereinafter \"Tokio Marine &amp; Nichido\") and STANDAGE Corporation (President: Akinori Adachi; hereinafter \"Standage\"), a digital platformer, have launched a joint project to support the export of Japanese food ingredients (hereinafter \"the Project\"). The Project will help promote the export of Japanese food ingredients by assisting small and medium-sized companies throughout Japan that have been previously unable to engage in export.<\/span>\r\n\r\n&nbsp;\r\n<ol>\r\n \t<li><strong> purpose and background<\/strong><\/li>\r\n<\/ol>\r\n<span style=\"font-weight: 400;\">\u00a0The number of small- and medium-sized enterprises (SMEs) dealing in Japanese food products that are seeking to expand into overseas markets is increasing every year, partly because the domestic market is expected to decline due to the falling population and other factors.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u00a0In this situation, when SMEs take on the challenge of expanding overseas, it is often difficult for them to take the risk of exporting large quantities at one time, and they often wish to start with small-lot exports on a trial basis.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u00a0On the other hand, small-lot business is often unprofitable for companies involved in export intermediary services, and the reality is that SMEs face a high hurdle in developing overseas sales channels. We also believe that we have not been able to provide sufficient insurance coverage to these small and medium-sized enterprises.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Tokio Marine &amp; Nichido and Standage have been collaborating on demonstration experiments (\u203b1) to implement a new trade payment system. In this project, we have decided to promote exports of Japanese foodstuffs by SMEs and expand the base of exporters by combining our respective digital technologies and solutions to enable exports in small lots and marine insurance arrangements.<\/span>\r\n\r\n&nbsp;\r\n<ol start=\"2\">\r\n \t<li><strong> Outline of this project<\/strong><\/li>\r\n<\/ol>\r\n<span style=\"font-weight: 400;\">Tokio Marine &amp; Nichido and Standage have decided to develop export routes for overseas restaurants, build a temperature-controlled airmail network, and start speedy transportation and easy insurance coverage from small lots through system integration between the two companies. As the first phase, we will support Japanese sake exports via temperature-controlled air shipment.<\/span>\r\n\r\n&nbsp;\r\n\r\n<strong>(1) One-stop small-lot export and insurance arrangements<\/strong>\r\n\r\n<span style=\"font-weight: 400;\">\u00a0Through our newly developed and operated cross-border e-commerce site, Standage has created a system that allows overseas restaurants to place small-lot orders directly with Japanese sake brewers. The buyer, overseas restaurants, will be able to choose from a wide variety of products from a large number of Japanese sake brewers and brands. In addition, by using temperature-controlled Airmail, valuable raw-sake(called Nama-zake) can be exported in a timely manner while maintaining its quality (\u203b2).<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u00a0Tokio Marine &amp; Nichido will utilize an API (Application Programming Interface) to link Standage's trade agency functions with its own ocean cargo marine insurance online application system. This will simplify trade procedures, including automatic application for marine insurance, and enable marine insurance arrangements for small-lot cargoes.<\/span>\r\n\r\n&nbsp;\r\n\r\n<strong>(2) Comprehensive support for exports<\/strong>\r\n\r\n<span style=\"font-weight: 400;\">Standage will support the branding of production areas, sake breweries, and brands for overseas markets by providing content such as the history and story of each prefecture, sake brewery, and representative brands, as well as tasting reports by experts, etc., which will be posted on the e-commerce site.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Tokio Marine &amp; Nichido has concluded comprehensive cooperation agreements with many local governments, regional financial institutions, and chambers of commerce and industry for regional development, and will utilize these networks to propose trade support services and provide risk management support to individual regional companies in cooperation with Standage.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Tokio Marine &amp; Nichido will comprehensively promote trade among SMEs through the introduction of partners to support the acquisition of GAP, HACCP, and other certifications necessary for food exports and business efficiency improvement, as well as the provision of \"overseas expansion support services (e-learning courses on basic trade practices, export-related surveys, etc.)\" as an insurance supplementary service.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">The pre-launch of the e-commerce site is scheduled for the middle of March 2023, with the official start of operations in April (as of the end of January, informal contracts have been signed with over 15 domestic sake breweries).<\/span>\r\n\r\n&nbsp;\r\n<ol start=\"3\">\r\n \t<li><strong> Further step<\/strong><\/li>\r\n<\/ol>\r\n<span style=\"font-weight: 400;\">First, through the export of sake, we will strive to establish firm sales channels to overseas restaurants. Then, in the second phase of the project, the commercial products will be expanded to include local specialties (agricultural and marine products, processed foods, and traditional crafts such as sake containers), aiming to realize a comprehensive cultural transmission platform to send Japanese food culture and traditions overseas.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Through this project, Tokio Marine &amp; Nichido and Standage will contribute to supporting the growth of small and medium-sized enterprises (SMEs) nationwide and to regional development.<\/span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">\u203b1: News release on December 27, 2021, \"Conducting a Demonstration Experiment Toward the Realization of a New Trade Payment System\".<\/span>\r\n\r\n<a href=\"https:\/\/www.tokiomarine-nichido.co.jp\/company\/release\/pdf\/211227_01.pdf\"><span style=\"font-weight: 400;\">https:\/\/www.tokiomarine-nichido.co.jp\/company\/release\/pdf\/211227_01.pdf<\/span><\/a>\r\n\r\n<span style=\"font-weight: 400;\">\u203b2: Sake can be ordered in small lots, with a minimum order quantity of 3 bottles (6 bottles at the start of the service), expanding the range of options available to buyers. In addition, this is the industry's first \"door-to-door\" transportation of small lots by temperature-controlled air, and all transportation is completed in 5 to 14 days by temperature-controlled air. In addition to maintaining quality, it also makes possible the exportation of difficult-to-handle nama-zake (unpasteurized sake).<\/span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">End of page<\/span>"},"author":{"author_image":"","author_name":"","author_image_link":"","introduction":""},"production_published":true},"_links":{"self":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/4433"}],"collection":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/comments?post=4433"}],"version-history":[{"count":3,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/4433\/revisions"}],"predecessor-version":[{"id":4548,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/4433\/revisions\/4548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/media\/4301"}],"wp:attachment":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/media?parent=4433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/categories?post=4433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/tags?post=4433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}