{"id":4498,"date":"2023-05-15T11:00:02","date_gmt":"2023-05-15T02:00:02","guid":{"rendered":"https:\/\/wp.standage.co.jp\/?p=4498"},"modified":"2026-02-06T15:45:29","modified_gmt":"2026-02-06T06:45:29","slug":"%e4%bb%8f%e3%83%91%e3%83%aa%e3%83%bb%e8%8b%b1%e3%83%ad%e3%83%b3%e3%83%89%e3%83%b3%e3%81%a7%e5%8f%96%e3%82%8a%e6%89%b1%e3%81%84%e6%97%a5%e6%9c%ac%e9%85%92%e3%81%ae%e8%a9%a6%e9%a3%b2%e4%bc%9a%e3%82%92","status":"publish","type":"post","link":"https:\/\/wp.standage.co.jp\/us\/2023\/05\/15\/%e4%bb%8f%e3%83%91%e3%83%aa%e3%83%bb%e8%8b%b1%e3%83%ad%e3%83%b3%e3%83%89%e3%83%b3%e3%81%a7%e5%8f%96%e3%82%8a%e6%89%b1%e3%81%84%e6%97%a5%e6%9c%ac%e9%85%92%e3%81%ae%e8%a9%a6%e9%a3%b2%e4%bc%9a%e3%82%92\/","title":{"rendered":"Japanese sake tasting events will be held in Paris, France and London, England, with the support of the Japanese Embassies in France and the UK."},"content":{"rendered":"

50 domestic brands to be delivered to restaurant owners in Europe. Unpasteurized and limited-edition sakes will also be transported via temperature-controlled air freight through a new logistics network.<\/strong><\/span><\/p>\n

STANDAGE Co., Ltd. (Minato-ku, Tokyo; President and CEO: Akinori Adachi; hereinafter referred to as STANDAGE), a company that develops and provides digital trade platforms, will hold sake tasting events in Paris, France and London, England in May 2023 to increase awareness and cultivate customers for its export project specializing in Japanese food culture.
\nWe will be showcasing approximately 50 brands from 15 sake breweries across Japan, and we anticipate attracting 50 people to each venue, including local restaurant and hotel staff and journalists.
\nUnlike traditional wholesale schemes, guests can not only sample each brand of sake on the day of the event, but also purchase and stock up on sake on the spot through Standage's cross-border e-commerce platform. This event is sponsored by the Embassies of Japan in France and Japan in the United Kingdom, and is certified as a project subsidized by the Ministry of Agriculture, Forestry and Fisheries.<\/p>\n

\u25a0Project Overview and Purpose<\/strong><\/p>\n

Overseas interest in Japanese food and sake is definitely on the rise, and in particular, exports of sake have reached record highs for 12 consecutive years since 2010.<\/p>\n

While an increasing number of sake breweries are showing interest in exporting, for small and medium-sized manufacturers, with the exception of a few large-scale operators, the hurdles to entering the export market remain high due to their limited resources.<\/p>\n

Furthermore, for overseas restaurants, which are the main buyers, importing is currently done through wholesalers, and there are challenges such as the need to purchase a certain quantity, which limits the range of products that can be imported.<\/p>\n

Therefore, Standage developed a dedicated cross-border e-commerce platform that allows sake breweries and buyers to trade directly, and began sales activities to sake breweries in Japan around the fall of 2022. More than 15 sake breweries have expressed their intention to participate.<\/p>\n

 <\/p>\n

To address local quality control risks and the long lead times associated with container shipping, a new logistics network has been established that allows for transportation to be completed in 5 to 14 days via temperature-controlled air freight. This project has been certified as a subsidized project by the Ministry of Agriculture, Forestry and Fisheries for its contribution to the construction of a cold chain.<\/p>\n

In preparation for the full-scale launch of sales around the summer of 2023, we will be holding tasting and ordering events in Paris, France and London, UK, which are our initial focus areas, to announce the service launch and increase awareness and encourage purchases of our services and products in Europe.<\/p>\n

 <\/p>\n

\u25a0Event Overview (Paris, France)<\/strong><\/p>\n

Exhibition period<\/strong>May 15, 2023 (Monday) 11:00 AM - 5:00 PM (local time)<\/p>\n

venue<\/strong>: Ritz Paris\/Salon Psych\u00e9<\/p>\n

15 PLACE VEND\u00d4ME, PARIS, FRANCE<\/p>\n

Participation Fee<\/strong>Free (by invitation only)<\/p>\n

Organizer<\/strong>STANDAGE Co., Ltd.<\/p>\n

cooperation<\/strong>Iss\u00e9 & Cie<\/p>\n

Pasona Agricultural Support Team<\/p>\n

Sponsorship<\/strong>Embassy of Japan in France<\/p>\n

 <\/p>\n

\u25a0Event Overview (London, UK)<\/strong><\/p>\n

Exhibition period<\/strong>: May 22, 2023 (Monday) 12:00-17:00<\/p>\n

venue<\/strong>Shochu Lounge<\/p>\n

37 Charlotte Street London W1T 1RR<\/p>\n

Participation Fee<\/strong>Free (by invitation only)<\/p>\n

Organizer<\/strong>STANDAGE Co., Ltd.<\/p>\n

cooperation<\/strong>: Enshu Ltd.<\/p>\n

Pasona Inc. Overseas Business Group<\/p>\n

Sponsorship<\/strong>: Embassy of Japan in the UK<\/p>\n

\"\"<\/p>\n

Through this event, Standage aims to promote the appeal of sake breweries and sake from all over Japan to the world, and contribute to expanding Japan's exports and revitalizing regional areas.<\/p>","protected":false},"excerpt":{"rendered":"

STANDAGE Co., Ltd. (Minato-ku, Tokyo; President: Akinori Adachi; hereinafter referred to as STANDAGE), a developer and provider of digital trade platforms, is transporting 50 domestic sake brands to restaurant owners in Europe via a new logistics network, including unpasteurized and limited-edition sakes, using temperature-controlled air freight. Continue reading Japanese sake tasting events will be held in Paris, France and London, England, with the support of the Japanese Embassies in France and the UK.<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":4301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[46],"tags":[],"acf":{"en_news":{"custom_css":"","en_title":"Japanese Sake Tasting Events Held in Paris and London, Supported by Embassy of Japan in France and the U.K.","content":"50 Japanese brands to be shipped to European restaurant professionals with a new logistics network, including fresh sake and limited edition sake, via temperature-controlled airmail<\/strong>

\r\n\r\n(\"STANDAGE\"; Minato-ku, Tokyo; President: Akinori Adachi), a developer and provider of digital trade platforms, is pleased to announce the launch of a new distribution network for 50 domestic brands of sake and limited-edition sake to be transported by fixed temperature air freight to European restaurants. In order to expand awareness of our export project specializing in Japanese food culture and to attract new customers, we will hold Japanese sake tasting events in Paris, France and London, England in May 2023.
\r\nWe will present approximately 50 varieties of sake from 15 domestic sake breweries and expect to attract 50 people at each venue, including local restaurateurs, hoteliers, and journalists.
\r\nUnlike conventional schemes through wholesalers, guests will be able to not only sample each sake brand on the day of the event, but also purchase and stock sake on the spot through Standage's cross-border e-commerce platform. This event is supported by the Embassy of Japan in France and the Embassy of Japan in the UK, and is recognized as a subsidized project by the Ministry of Agriculture, Forestry and Fisheries.

\r\n\r\n \r\n\r\n\u25a0Outline of the Project and Purpose of the Exhibition<\/strong>
\r\n\r\nInterest in Japanese food and sake from overseas is steadily increasing, especially in sake, where exports to overseas markets have reached a record high for 12 consecutive years since 2010.

\r\n\r\nAlthough an increasing number of sake brewers are keen to export, the hurdles to entering the export market remain high for small- and medium-sized sake brewers, with the exception of a few large operators, due to their limited in-house resources.

\r\n\r\nAlso, for overseas restaurants, which are the main buyers, imports are generally conducted through wholesalers, and the need to consolidate certain quantities limits the choice of products that can be imported.

\r\n\r\nTo address this issue, Standage has developed a dedicated cross-border EC platform that enables direct transactions between sake breweries and buyers, and will begin marketing activities to domestic sake breweries in the fall of 2022. A total of more than 15 sake breweries have announced their participation.

\r\n\r\n \r\n\r\nIn order to eliminate local quality control risks and long lead times due to container transportation, a new logistics network has been established that allows transportation to be completed in 5 to 14 days by temperature-controlled air freight. This project has been approved by the Ministry of Agriculture, Forestry and Fisheries as a subsidized project in the establishment of a cold chain.

\r\n\r\nIn preparation for the full-scale sales launch in the summer of 2023, we will hold tasting and order-taking events in Paris and London, which will be our initial focus areas, in order to expand awareness of this service and the products we handle in Europe and to promote purchases.

\r\n\r\n \r\n\r\n\u25a0Event Outline (Paris, France)<\/strong>
\r\n\r\nDates:<\/strong> Monday, May 15, 2023, 11:00 - 17:00 *local time
\r\n\r\nVenue:<\/strong> Ritz Paris\/Salon Psych\u00e9
\r\n\r\n15 PLACE VEND\u00d4ME, PARIS, FRANCE
\r\n\r\nAdmission:<\/strong> Free (by invitation only)
\r\n\r\nOrganizer:<\/strong> STANDAGE Co.
\r\n\r\nCooperation:<\/strong> Iss\u00e9 & Cie
\r\n\r\nSupported by:<\/strong> Pasona Agricultural Assistance Corps
\r\n\r\nSponsored by\uff1a<\/strong>Embassy of Japan in France

\r\n\r\n \r\n\r\n\u25a0Event Outline (London, U.K.)<\/strong>
\r\n\r\nDates\uff1a<\/strong>May 22, 2023 (Monday) 12:00-17:00
\r\n\r\nVenue\uff1a<\/strong>Shochu Lounge
\r\n\r\n37 Charlotte Street London W1T 1RR
\r\n\r\nAdmission:<\/strong> Free (by full invitation only)
\r\n\r\nOrganizer:<\/strong> STANDAGE Inc.
\r\n\r\nIn cooperation with:<\/strong> Enshu Ltd.
\r\n\r\nOverseas Business Group, Pasona Inc.
\r\n\r\nSupported by:<\/strong> Embassy of Japan in the UK

\r\n\r\n \r\n\r\n\"\"

\r\n\r\nThrough this event, Standage is committed to communicating the appeal of sake breweries and sake to the world and contributing to the expansion of Japan's exports and regional development."},"author":{"author_image":"","author_name":"","author_image_link":"","introduction":""},"production_published":true},"_links":{"self":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/4498"}],"collection":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/comments?post=4498"}],"version-history":[{"count":3,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/4498\/revisions"}],"predecessor-version":[{"id":4749,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/4498\/revisions\/4749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/media\/4301"}],"wp:attachment":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/media?parent=4498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/categories?post=4498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/tags?post=4498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}