{"id":4582,"date":"2023-06-22T13:00:09","date_gmt":"2023-06-22T04:00:09","guid":{"rendered":"https:\/\/wp.standage.co.jp\/?p=4582"},"modified":"2023-11-06T16:26:54","modified_gmt":"2023-11-06T07:26:54","slug":"%e3%80%90%e9%96%8b%e5%82%ac%e5%a0%b1%e5%91%8a%e3%80%91%e3%83%91%e3%83%aa%e3%83%bb%e3%83%ad%e3%83%b3%e3%83%89%e3%83%b3%e3%81%a7%e5%8f%96%e3%82%8a%e6%89%b1%e3%81%84%e6%97%a5%e6%9c%ac%e9%85%92%e3%81%ae","status":"publish","type":"post","link":"https:\/\/wp.standage.co.jp\/us\/2023\/06\/22\/%e3%80%90%e9%96%8b%e5%82%ac%e5%a0%b1%e5%91%8a%e3%80%91%e3%83%91%e3%83%aa%e3%83%bb%e3%83%ad%e3%83%b3%e3%83%89%e3%83%b3%e3%81%a7%e5%8f%96%e3%82%8a%e6%89%b1%e3%81%84%e6%97%a5%e6%9c%ac%e9%85%92%e3%81%ae\/","title":{"rendered":"[Event Report] Sake tasting events held in Paris and London; over 100 local chefs and sommeliers attended."},"content":{"rendered":"

Unpasteurized sake delivered promptly via temperature-controlled air freight is gaining popularity; orders can be placed on the spot using e-commerce.<\/strong><\/span><\/p>\n

 <\/p>\n

STANDAGE Co., Ltd. (Minato-ku, Tokyo; President and CEO: Akinori Adachi; hereinafter referred to as STANDAGE), a company that develops and provides digital trade platforms, held sake tasting events in Paris, France and London, England in May 2023 to increase awareness and cultivate customers for its export project specializing in Japanese food culture. On the day of the event, more than 100 visitors attended in total, including owner-chefs and chef sommeliers from local restaurants. Taking advantage of the system that allows for easy ordering on the e-commerce site, some visitors in both Paris and London placed orders on the spot. As part of this project, which is subsidized by the Ministry of Agriculture, Forestry and Fisheries, STANDAGE is developing a logistics network that enables door-to-door temperature-controlled small-lot transportation from Japan to overseas restaurants within 14 days using temperature-controlled air freight to destinations around the world. At the tasting events, unpasteurized sake, which has been difficult to transport in a timely manner while ensuring quality, and limited-edition products that are difficult to export in large quantities under normal schemes were particularly popular.<\/p>\n

 <\/p>\n

\u25a0 Overview<\/strong><\/p>\n

<Paris venue><\/p>\n

Date and Time: Monday, May 15, 2023, 11:00 AM - 5:00 PM (local time)<\/p>\n

Venue: Ritz Paris \/ Salon Psych\u00e9<\/p>\n

15 PLACE VEND\u00d4ME, PARIS, FRANCE<\/p>\n

Participation fee: Free (Invitation only)<\/p>\n

Organizer: STANDAGE Co., Ltd.<\/p>\n

Cooperation: Iss\u00e9 & Cie<\/p>\n

Pasona Agricultural Support Team<\/p>\n

Supported by: Embassy of Japan in France<\/p>\n

Number of brands offered: 50 brands (15 breweries)<\/p>\n

 <\/p>\n

<London Venue><\/p>\n

Date and Time: Monday, May 22, 2023, 12:00 PM - 5:00 PM (local time)<\/p>\n

Venue: Shochu Lounge<\/p>\n

37 Charlotte Street, London<\/p>\n

Participation fee: Free (Invitation only)<\/p>\n

Organizer: STANDAGE Co., Ltd.<\/p>\n

Cooperation: Enshu Ltd.<\/p>\n

Pasona Inc. Overseas Business Group<\/p>\n

Sponsored by: Embassy of Japan in the UK<\/p>\n

Number of brands offered: 50 brands (15 breweries)<\/p>\n

 <\/p>\n

\u25a0 Background and purpose of the event<\/strong><\/p>\n

While sake exports have reached record highs for 12 consecutive years, this success is largely due to large corporations. Small and medium-sized breweries lack the resources and expertise to export on their own, and many are struggling to develop overseas sales channels amidst a shrinking domestic market.<\/p>\n

Therefore, Standage has been working since the spring of 2023 to export sake to restaurants and other establishments in Europe and America through its cross-border e-commerce site "YUKARI".<\/p>\n

This initiative, subsidized by the Ministry of Agriculture, Forestry and Fisheries, is building a logistics network that enables door-to-door temperature-controlled small-lot transportation from Japan to overseas restaurants within 14 days using temperature-controlled air freight to destinations worldwide. This makes it possible to handle products such as unpasteurized sake, which previously had difficulty with quality control during transport and timely export.<\/p>\n

 <\/p>\n

Initially, this initiative focused on Paris, France, and London, England, and with the aim of increasing local awareness and developing sales channels, we held launch events, including tasting sessions and business meetings, in both cities in May 2023.<\/p>\n

 <\/p>\n

\u25a0Event details and achievements<\/strong><\/p>\n

In both cities, the events were free to attend and by invitation only. With the support of the local Japanese Embassies, attendees were primarily drawn from the restaurant and hotel industries through local partners.<\/p>\n

On the day of the event, more than 40 people attended in Paris and more than 60 in London, including restaurant and hotel owner-chefs and head sommeliers, as well as media representatives, influencers, and embassy staff.<\/p>\n

The venue featured a total of 50 different sake brands from 15 domestic breweries that have expressed their participation in this initiative. With the product catalog distributed on the day in hand, most visitors spent several hours carefully sampling every single sake brand.<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

This initiative boasts a strong emphasis on quality control, including temperature-controlled transport not only during air transport but also during collection and land delivery, which has resulted in particularly high demand for unpasteurized sake and limited-edition sake.<\/p>\n

 <\/p>\n

\u25a0 Visitor demographics<\/strong><\/p>\n

In both cities, the proportion of people involved in high-priced restaurants, which are the target market for this initiative, increased.<\/p>\n

The ratio of Japanese food to non-Japanese food is roughly 50\/50, reflecting the high level of interest in both cities not only in Japanese food and sushi, but also in pairing Western cuisine such as French food with sake.<\/p>\n

Furthermore, the majority of visitors who made purchases on the day were restaurants with an average customer spend of \u20ac300\/\u00a3 or more, offering set courses and sake or wine pairing menus.<\/p>\n

 <\/p>\n

\u25a0Visitor Feedback<\/strong><\/p>\n

While many visitors offered positive feedback, such as, "As this is a new distribution network, there were many brands I had never seen before, and I found the tasting very interesting" (Paris\/Restaurant worker), and "Interest in sake is growing in Europe, and locals tend to spend money without hesitation on good products, so I think targeting high-end restaurants is a good idea" (London\/Restaurant worker), some also expressed concerns about the price, saying, "There are many wonderful brands that I would love to do business with, but the prices are generally high for my restaurant. I understand that it's due to the cost of quality control, but it seems difficult for non-high-end restaurants to come to an agreement with the price they will offer" (Paris\/Restaurant worker).<\/p>\n

 <\/p>\n

\u25a0 About transportation<\/strong><\/p>\n

In both Paris and London, deliveries for orders placed on the same day were made using temperature-controlled air freight, door-to-door, small-package delivery.<\/p>\n

We have successfully delivered all ordered items within 14 days, as demonstrated, and have confirmed that the received products are of good quality and free from defects such as breakage.<\/p>\n

Furthermore, this event has generated inquiries from outside Paris and London, and we are considering implementing a delivery function to these areas by around summer.<\/p>\n

 <\/p>\n

\u25a0Regarding the future<\/strong><\/p>\n

While continuing to support sake breweries considering exports, we will now focus on increasing our customer base, primarily in Europe, by further strengthening our collaboration with local partners, developing new customers, and providing support to existing ones.<\/p>\n

Based on this experience, we will review the flow and system of our new logistics network utilizing temperature-controlled air freight, and strive to reduce logistics costs so that we can revise our sales prices.<\/p>\n

Going forward, Standage will continue to contribute to sustainable sales for sake breweries throughout Japan and to the global development of Japanese food culture through the operation of its sake export platform "YUKARI".<\/p>","protected":false},"excerpt":{"rendered":"

Unpasteurized sake delivered promptly via temperature-controlled air freight is gaining popularity; orders can be placed on the spot using e-commerce. STANDAGE Co., Ltd. (Minato-ku, Tokyo; President and CEO: Akinori Adachi; hereinafter referred to as STANDAGE), which develops and provides a digital trade platform, is... Continue reading [Event Report] Sake tasting events held in Paris and London; over 100 local chefs and sommeliers attended.<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":4585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[137],"tags":[],"acf":{"en_news":{"custom_css":"","en_title":"Sake Tasting Events Held in Paris and London Over 100 local chefs and sommeliers visited the event.","content":"Fresh Sake Delivered in a Short Time by Fixed-Temperature Airmail Gains Popularity; Orders Can Be Placed on the Spot Using EC

\r\n

\r\n
<\/div>\r\n<\/div>\r\n(\" Standage\"; Minato-ku, Tokyo; President: Akinori Adachi), a developer and provider of a digital trading platform, has announced the launch of a new export project specializing in Japanese food culture. In May 2023, we held sake tasting events in Paris, France and London, England to expand awareness of our export project specializing in Japanese food culture and to cultivate new customers. The event attracted a total of more than 100 visitors, including chefs and sommeliers from local restaurants, and some visitors placed orders on the spot in both Paris and London, taking advantage of the easy ordering system on the EC website. As a project subsidized by the Ministry of Agriculture, Forestry and Fisheries, this project is developing a logistics network to realize door-to-door, temperature-controlled small-lot transportation from Japan to overseas restaurants within 14 days using temperature-controlled air freight to countries around the world. At the sake tasting, the most popular products were those with limited quantities, which were difficult to transport in a quality-assured and timely manner, and those with small production quantities, which are difficult to export in bulk under the usual scheme.

\r\n
\r\n
<\/div>\r\n<\/div>\r\n\u25a0Outline of the event
\r\n\r\n\uff1cParis venue\uff1e
\r\n\r\nDate: May 15, 2023 (Monday) 11:00 - 17:00 *local time
\r\n\r\nVenue: Ritz Paris\/Salon Psych\u00e9
\r\n\r\n15 PLACE VEND\u00d4ME, PARIS, FRANCE
\r\n\r\nAdmission : Free (by invitation only)
\r\n\r\nSponsor : STANDAGE Co.
\r\n\r\nCooperation : Iss\u00e9 & Cie
\r\n\r\nSupported by \uff1aPasona Nouentai
\r\n\r\nSupported by \uff1aEmbassy of Japan in France
\r\n\r\nNumber of brands offered: 50 brands (15 sake breweries)

\r\n\r\n \r\n
<\/div>\r\n<London venue\uff1e
\r\n\r\nDate \uff1a May 22, 2023 (Monday) 12:00 - 17:00 (local time)
\r\n\r\nVenue \uff1aShochu Lounge
\r\n\r\n37 Charlotte Street London\r\n
\r\nAdmission : Free (by invitation only)
\r\n\r\nSponsor \uff1aSTANDAGE Inc.
\r\n\r\nCooperation \uff1aEnshu Ltd.
\r\n\r\nOverseas Business Group, Pasona Inc.
\r\n\r\nSupported by: Embassy of Japan in the UK
\r\n\r\nNumber of brands offered: 50 brands (15 sake breweries)

\r\n
\r\n
<\/div>\r\n<\/div>\r\n\u25a0Background and Purpose
\r\n\r\nWhile sake exports have reached a record high for 12 consecutive years, only major sake breweries have been able to export sake successfully, and many small- and medium-sized sake breweries do not have the resources or know-how to do so on their own, and are struggling to develop overseas sales channels as the domestic market shrinks.

\r\n\r\nTherefore, Standage has launched an initiative (hereafter, \"the initiative\") to export sake through Standage's cross-border e-commerce site \"YUKARI\" targeting restaurants in Europe and the U.S., starting in the spring of 2023.

\r\n\r\nAs a project subsidized by the Ministry of Agriculture, Forestry and Fisheries, this initiative is building a logistics network that enables door-to-door transportation of small lots from Japan to overseas restaurants within 14 days using temperature-controlled air freight to countries around the world. This has made it possible to handle unpasteurized sake, etc., for which quality control during transportation and timely export had been difficult in the past.
\r\n
<\/div>\r\nThe initial focus areas for this initiative are Paris, France, and London, UK, and in May 2023, we held launch events, tastings, and business meetings in both cities with the aim of expanding local recognition and cultivating sales partners.

\r\n\r\n \r\n
\r\n
<\/div>\r\n<\/div>\r\n\u25a0Event Details and Results
\r\n\r\nBoth events were free of charge and by invitation only, and were held under the auspices of the local Japanese embassies.

\r\n\r\nMore than 40 people attended the event in Paris and more than 60 people in London, including chefs and sommeliers from restaurants and hotels, media representatives, influencers, and embassy officials.

\r\n\r\nA total of 50 brands from 15 domestic breweries that have announced their participation in this initiative were prepared at the event. With product catalogs distributed on the day in hand, most visitors spent several hours carefully tasting all the brands.

\r\n
\r\n
<\/div>\r\n<\/div>\r\n\"\"\r\n

\r\nThe quality control of this initiative is one of its strengths, and it is also a strength of the company, which ensures constant-temperature transportation not only during air transportation, but also during pickup and land delivery, resulting in a particularly strong preference for draft sake and limited-edition sake.

\r\n
<\/div>\r\n\u25a0Visitor Profile
\r\n\r\nIn both cities, a high percentage of visitors were from high unit-price restaurants, which is the target of this initiative.

\r\n\r\nThe ratio of Japanese and non-Japanese food visitors was about 50\/50, indicating a high interest in the combination of Japanese food and sushi as well as Western cuisine such as French food and sake in both cities.

\r\n\r\nThe majority of visitors who purchased sake on the day of the event were from restaurants offering course meals and sake and wine pairing menus at a price of 300\u20ac\/\u00a3 or more per customer.

\r\n\r\n \r\n
\r\n
<\/div>\r\n<\/div>\r\n\u25a0Visitor Comments
\r\n\r\nA visitor commented, \"As this is a new distribution network, I had never seen these brands before, and I was very interested in tasting them\" (Paris\/restaurant staff). Another positive comment was, \"Interest in sake is growing in Europe, and local people tend to spend money on good things without hesitation, so I think it is good to target high-end restaurants\" (restaurant staff, London). On the other hand, \"There are many great brands that I would love to do business with, but the overall price is too high for my restaurant. I understand that it is the cost of quality control, but for non-luxury restaurants, it seems difficult to come to terms with the price\" (Paris\/restaurant staff).

\r\n\r\n \r\n
\r\n
<\/div>\r\n<\/div>\r\n\u25a0Regarding transportation
\r\n\r\nIn both Paris and London, orders placed on the same day were delivered by door-to-door temperature-controlled small-lot transportation using temperature-controlled airmail.

\r\n\r\nAll orders were successfully delivered within 14 days, as verified by the event, and it was confirmed that there were no quality problems or defects, such as cracks, in the products received.

\r\n\r\nThe event also led to inquiries from outside of Paris and London, and the company is considering implementing a delivery function outside of the cities by the end of the summer.

\r\n\r\n \r\n
\r\n
<\/div>\r\n<\/div>\r\n\u25a0Future plans
\r\n\r\nWhile continuing to support sake breweries that are considering exporting, we will further strengthen cooperation with local partners and work to develop new customers and follow up with existing customers in order to increase the number of customers, mainly in Europe.

\r\n\r\nRegarding the new distribution network using temperature-controlled airmail, we will review the flow and system based on our experience this time, and strive to reduce distribution costs, which will lead to a revision of the sales price.

\r\n\r\nStandage will continue to contribute to the sustainable sales of sake breweries around Japan and the global development of Japanese food culture through the operation of the sake export platform \"YUKARI\".

\r\n
\r\n
<\/div>\r\n<\/div>\r\n\"\""},"author":{"author_image":"","author_name":"","author_image_link":"","introduction":""},"production_published":false},"_links":{"self":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/4582"}],"collection":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/comments?post=4582"}],"version-history":[{"count":5,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/4582\/revisions"}],"predecessor-version":[{"id":4738,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/4582\/revisions\/4738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/media\/4585"}],"wp:attachment":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/media?parent=4582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/categories?post=4582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/tags?post=4582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}