{"id":4708,"date":"2023-09-14T10:00:26","date_gmt":"2023-09-14T01:00:26","guid":{"rendered":"https:\/\/wp.standage.co.jp\/?p=4708"},"modified":"2026-02-06T15:34:00","modified_gmt":"2026-02-06T06:34:00","slug":"%e3%80%90%e5%b0%8e%e5%85%a5%e4%ba%8b%e4%be%8b%e3%80%91%e5%8c%bb%e7%99%82%e6%a9%9f%e5%99%a8%e3%83%a1%e3%83%bc%e3%82%ab%e3%83%bc%e3%81%ae%e3%83%97%e3%83%ac%e3%82%b7%e3%82%b8%e3%83%a7%e3%83%b3%e3%83%bb","status":"publish","type":"post","link":"https:\/\/wp.standage.co.jp\/us\/2023\/09\/14\/%e3%80%90%e5%b0%8e%e5%85%a5%e4%ba%8b%e4%be%8b%e3%80%91%e5%8c%bb%e7%99%82%e6%a9%9f%e5%99%a8%e3%83%a1%e3%83%bc%e3%82%ab%e3%83%bc%e3%81%ae%e3%83%97%e3%83%ac%e3%82%b7%e3%82%b8%e3%83%a7%e3%83%b3%e3%83%bb\/","title":{"rendered":"[Case Study] Providing the trade package "DigiTrad" to medical equipment manufacturer Precision System Science"},"content":{"rendered":"

Successfully developing sales channels in Africa from scratch - Expanding fully automated PCR testing equipment to the African region<\/strong><\/p>\n

 <\/p>\n

STANDAGE Co., Ltd. (Minato-ku, Tokyo; CEO: Akinori Adachi; hereinafter referred to as Standage), which develops and provides digital trade platforms, has begun providing its trade package service "DigiTrad" to Precision System Science Co., Ltd. (Matsudo City, Chiba Prefecture; CEO: Shuji Tajima; hereinafter referred to as PSS) in April 2022. We are pleased to announce that about one year after the start of the contract, we have successfully developed sales channels and built sales in Africa, laying the foundation for PSS's business expansion in Africa.<\/p>\n

 <\/p>\n

\u25a0 Background of the introduction<\/strong><\/p>\n

Since around 2020, the world has been hit by the hardship of the COVID-19 pandemic, causing chaos in many regions. Africa in particular has a developing medical field, and various infectious disease issues have been a serious concern even before the COVID-19 pandemic.<\/p>\n

Against this backdrop, PSS had long been keen to expand its in-house products, the automated nucleic acid (gene) extraction device "magLEAD" and the fully automated PCR testing device "geneLEAD," into Africa; however, it had been unable to access partner companies or agents familiar with local conditions in Africa, which was a major challenge.<\/p>\n

Since its founding in 2017, Standage has been focusing on Africa, with bases in four countries: Nigeria, South Africa, Kenya, and Egypt. It employs local staff and is engaged in various initiatives related to trade with Africa.<\/p>\n

Digitrad, the complete trade package that has been available since spring 2022, is a service aimed at domestic companies that have difficulty building their trade on their own, allowing them to outsource everything from sales channel development to payment and logistics to Standage.<\/p>\n

In supporting the exports of domestic companies, we have also demonstrated our strengths in building trade and developing sales channels with Africa, leveraging the strong relationships we have built with Africa since our founding.<\/p>\n

The contract was reached because Standage, which has bases and relationships in the region and strengths in building trade with Africa, would be able to support PSS, which wants to expand its medical equipment into Africa, and thereby contribute to the development of medical care and welfare in the region.<\/p>\n

 <\/p>\n

\u25a0 Main services provided<\/strong><\/p>\n

Since the products are purchased domestically, manufacturers can export them with the same procedures and labor hours as for shipping domestically. Standage will then handle all sales channel development, contract-related work, and preparation of export-related documents.<\/p>\n

At the same time, Standage will understand the manufacturer's products and conduct a survey of the local market and demand. Based on the results, Standage will carry out promotional activities such as exhibiting at exhibitions where local buyers gather, and will handle everything from inquiries to price negotiations, contracts, payments, and transportation arrangements including samples.<\/p>\n

As a result of promoting two types of PSS PCR testing equipment at a local exhibition, an inquiry was received from an Egyptian distributor, and the supply of the equipment was realized.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\u25a0Comment from Hideki Tanaka, Director of Precision System Science<\/strong><\/p>\n

We develop, manufacture and supply fully automated PCR testing equipment used primarily in in vitro diagnostics and research fields that involve genes, as well as associated dedicated consumables (gene extraction reagents, etc.) worldwide.<\/p>\n

In the past, our main business was OEM supply, but due to the COVID-19 pandemic, awareness of our own brand has rapidly increased, and now selling our own brand products has become our core business.<\/p>\n

During the COVID-19 pandemic, we were able to widely provide fully automated PCR testing equipment to medical facilities in Japan, but we wanted to meet the growing needs both domestically and overseas for testing for infectious diseases other than COVID-19, genetic mutations such as cancer, and animal testing, so expanding our overseas sales agents became a new and urgent business issue. At that time, we were introduced to Standage through our bank and applied for their trade agency service "Digitrad."<\/p>\n

Standage's Vice President, Mr. Omori, is a former researcher in the bio-related field and has a deep knowledge of the genetic testing field. After gaining a deep understanding of the concept of PSS's products, he immediately began introducing the products at exhibitions in Egypt and Kenya and searching for sales agents.<\/p>\n

Furthermore, we received support from a dedicated Egyptian-born person in Egypt, Africa, and as a result, we were able to achieve our long-cherished dream of making our first contract in Africa, gaining a sales agent, and selling our products. It truly made us realize how easy it is to handle the entire process of international trade.<\/p>\n

Using this sales record as a model case, we plan to further strengthen our business partnership with Standage in the future. We will make even more effective use of Digitrad to develop new sales outlets in Africa and other regions, and also have Standage help us with product promotion activities in the new genetic diagnostics field under the PSS brand.<\/p>\n

 <\/p>\n

\u25a0 DigiTrad is introduced by a total of 100 companies in Japan<\/strong><\/p>\n

"DigiTrad" is a comprehensive trade package service developed exclusively by Standage that provides a one-stop service covering everything from sales channel development to negotiations, contracts, settlements, and administrative procedures related to logistics and customs clearance.<\/p>\n

Due to the rapid depreciation of the yen in the second half of 2010 and the government's efforts to expand exports, Japan's overall export volume has been on a gradual upward trend. However, when looking at the export volume of small and medium-sized enterprises in urban and rural areas, the gap is still widening.<\/p>\n

Digitrad was created as a package service to handle all aspects of trade, from market development to contracts, negotiations, payments, and logistics, to enable Japanese manufacturers, who face these challenges, to expand overseas more freely and easily.<\/p>\n

Rather than being limited to systemizing some operations or providing consulting, this is a service that can "handle" the entire flow of trade. As of August 2011, the number of companies that have adopted this service has reached a total of 100.<\/p>\n

\u25c7"DigiTrad" service official website:https:\/\/standage.co.jp\/digitrad<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Successfully developing sales channels in Africa from scratch. Deploying fully automated PCR testing equipment in the African region. STANDAGE Co., Ltd. (Minato-ku, Tokyo, CEO: Akinori Adachi, hereinafter referred to as Standage), a developer and provider of digital trade platforms, has... Continue reading [Case Study] Providing the trade package "DigiTrad" to medical equipment manufacturer Precision System Science<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":4710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[46],"tags":[],"acf":{"en_news":{"custom_css":"","en_title":"Introduction of \"Digitrad\", a full trade support package, to Precision System Science, a medical device manufacturer.","content":"Succeeded in developing sales channels in Africa from scratch<\/strong>\r\nFully Automated PCR Testing Equipment to be Deployed in Africa<\/strong>

\r\n\r\nSTANDAGE Corporation, a developer and provider of digital trade platforms, has begun offering its \"Digitrad\" trade full-support package service to Precision System Science Corporation (PSS) from April 2022. We are pleased to announce that within approximately one year from the start of the contract, we have achieved the development of sales channels and sales building in Africa, and have achieved the establishment of a foundation for PSS's business development in Africa.

\r\n\r\n \r\n\r\n\u25a0 Background of Introduction<\/strong>
\r\n\r\nAround 2020, the world was hit by the difficulties of a pandemic crisis, causing widespread confusion in various regions. In Africa in particular, where the medical field is still in its infancy, the problem of various infectious diseases had been considered serious even before the outbreak of the COVID-19.

\r\n\r\nAgainst this background, PSS had long been eager to expand its automated nucleic acid (gene) extraction equipment \"magLEAD\" and fully automated PCR testing equipment \"geneLEAD\" to Africa, but the lack of access to partner companies and distributors with local knowledge of the local situation posed a major challenge.

\r\n\r\nStandage has focused its business on the African region since its inception in 2017, with offices in Nigeria, South Africa, Kenya, and Egypt. We continue to employ local personnel and are engaged in a variety of initiatives related to trade with Africa.

\r\n\r\nDigitrad,\" a full trade support package that was launched sequentially in the spring of 2022, is a service for domestic companies that have difficulty establishing trade on their own, allowing them to outsource everything from sales channel development to settlement and logistics to Standage.

\r\n\r\nIn export support for domestic companies, Standage has also demonstrated its strength in establishing trade and developing sales channels to Africa by utilizing the strong relationship with Africa that it has built since its establishment.\r\n

\r\nPSS, which wants to expand its medical equipment to the African region, concluded the contract with Standage because of our strong support in establishing trade with Africa, which has bases and relationships in the region, and our ability to contribute to the development of local medical care and welfare in Africa.

\r\n\r\n \r\n\r\n\u25a0Main services provided<\/strong>
\r\n\r\nSince products are purchased in Japan, manufacturers can export their products using the same procedures and man-hours as for shipments to Japan. Standage undertakes all subsequent sales channel development, contract-related work, and preparation of export-related documents.

\r\n\r\nIn parallel, Standage carries out research to understand the manufacturer's products and the local market and demand. Based on the results, Standage will conduct sales promotion activities such as exhibiting at trade shows where local buyers gather, and will carry out everything from generating inquiries to price negotiations, contracts, settlements, and transportation arrangements including samples.

\r\n\r\nAs a result of the sales promotion activities for two types of PCR testing instruments of PSS at the local exhibition, we received an inquiry from an Egyptian distributor, and the provision of the instruments was realized.

\r\n\r\n \r\n\r\n\u25a0Comment from Hideki Tanaka, Director, Precision System Science, Inc.<\/strong>
\r\n\r\nOur company develops, manufactures, and supplies fully automated PCR testing systems and consumables (e.g., gene extraction reagents) used mainly in the fields of in vitro diagnostics and research that deal with genes.

\r\n\r\nIn the past, our main business was OEM supply, but with the wide spread of COVID-19 crisis, recognition of our own brand rapidly increased, and sales of our own brand products have now become our core business.

\r\n\r\nAlthough we were able to provide fully automated PCR testing systems widely to the medical community in Japan, we wanted to meet the growing domestic and overseas needs for testing for infectious diseases other than COVID-19, testing for genetic mutations such as cancer, and testing for animals, and expanding our overseas sales agents became a new and pressing business issue. It was at this time that we were introduced to Standage through our client bank and applied for the \"Digitrad\" trade agency service.

\r\n\r\nMr. Omori, Vice President of Standage, is a former researcher in the field of biotechnology and has a deep knowledge of the genetic testing field. After gaining a deep understanding of the PSS product concept, he was soon engaged to introduce the product at trade shows in Egypt and Kenya and to find a distributor for the product.

\r\n\r\nFurthermore, as a result of the support we received from a dedicated Egyptian-born person in charge of Africa and Egypt, we were able to conclude our first contract in Africa, acquire a distributor, and sell our products, which we had longed for. This was truly a \"full-support\" of a series of overseas trading operations.

\r\n\r\nWe intend to use this sales achievement as a model case to build a stronger business partnership with Standage in the future. We are planning to make further effective use of \"Digitrad\" to develop new sales partners in Africa and other regions, as well as to help with product promotion activities in the new field of genetic diagnosis under the PSS brand.

\r\n\r\n \r\n\r\n\u25a0100 companies in Japan have introduced \"Digitrad\".<\/strong>
\r\n\r\n\"Digitrad\" is a comprehensive trading package service developed independently by Standage that provides one-stop services ranging from sales channel development, negotiations, contracts, and settlements to administrative procedures related to logistics and customs clearance.

\r\n\r\nWhile Japan's overall export volume is expected to show a gradual and steady increase due to the sharp depreciation of the yen in the second half of 2022 and the government's efforts to expand exports, the gap in export volume between urban and regional areas for small and medium-sized enterprises is still wide.

\r\n\r\n\"Digitrad\" was created as a packaged service that provides a one-stop trade management service from sales channel development to contracting, negotiation, settlement, and logistics, so that Japanese manufacturers facing these challenges can more freely and easily expand their business overseas.

\r\n\r\nAs of August 2023, the number of companies using this service reached 100.

\r\n\r\n\u25c7\"Digitrad\" service official website: https:\/\/standage.co.jp\/digitrad<\/strong>"},"author":{"author_image":"","author_name":"","author_image_link":"","introduction":""},"production_published":true},"_links":{"self":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/4708"}],"collection":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/comments?post=4708"}],"version-history":[{"count":4,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/4708\/revisions"}],"predecessor-version":[{"id":5854,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/4708\/revisions\/5854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/media\/4710"}],"wp:attachment":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/media?parent=4708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/categories?post=4708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/tags?post=4708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}