{"id":4776,"date":"2023-10-04T10:30:16","date_gmt":"2023-10-04T01:30:16","guid":{"rendered":"https:\/\/wp.standage.co.jp\/?p=4776"},"modified":"2026-02-06T15:32:45","modified_gmt":"2026-02-06T06:32:45","slug":"%e3%82%b9%e3%82%bf%e3%83%b3%e3%83%87%e3%83%bc%e3%82%b8%e9%81%8b%e5%96%b6%e3%81%ae%e6%97%a5%e6%9c%ac%e9%85%92%e3%83%a1%e3%82%a4%e3%83%b3%e8%b6%8a%e5%a2%83ec%e3%80%8c%e7%b8%81-yukari-%e3%80%8d%e4%b8%80","status":"publish","type":"post","link":"https:\/\/wp.standage.co.jp\/us\/2023\/10\/04\/%e3%82%b9%e3%82%bf%e3%83%b3%e3%83%87%e3%83%bc%e3%82%b8%e9%81%8b%e5%96%b6%e3%81%ae%e6%97%a5%e6%9c%ac%e9%85%92%e3%83%a1%e3%82%a4%e3%83%b3%e8%b6%8a%e5%a2%83ec%e3%80%8c%e7%b8%81-yukari-%e3%80%8d%e4%b8%80\/","title":{"rendered":"Standage's sake-focused cross-border e-commerce site "YUKARI" is now open to the general public"},"content":{"rendered":"

Available to purchase online from Europe and the US. Delivered in about 2 weeks via temperature-controlled air freight.<\/strong><\/p>\n

 <\/p>\n

STANDAGE Inc. (Minato-ku, Tokyo; CEO: Akinori Adachi; hereinafter referred to as Standage), which develops and provides digital trade platforms, launched the cross-border e-commerce site "YUKARI" on September 29, 2023, which sells Japanese sake and other Japanese products to general consumers in Europe and the United States as part of an export support project. The "YUKARI" website for corporations (local restaurants, hotels, etc.) has been operating as a members-only site since spring 2023, and this is the newly launched version for general consumers.
\nWe handle sake and liqueurs from over 15 domestic breweries, and use the temperature-controlled air freight transport network that Standage has built to transport them. We deliver products to customers in about two weeks from the time of order under strict temperature control.<\/p>\n

 <\/p>\n

Starting in 2022, Standage will be offering DigiTrad, a package service that provides complete support for domestic companies entering the export market.
\nAs an offshoot of this, we began offering a plan specializing in the export of Japanese culture at the end of 2022, which limits the merchandise to sake and Japanese products and the sales channels to European and American restaurants, and from around spring 2023 we have been selling these on the cross-border e-commerce site "YUKARI", which serves as a sales platform.
\nCurrently, approximately 50 restaurants and hotels, mainly in France and the UK, are registered as members, and in May 2011, tasting events for local restaurant professionals were held in Paris and London.<\/p>\n

 <\/p>\n

The popularity of Japanese sake overseas continues to grow, and many brands are exported, mainly from major sake breweries. However, temperatures inside sea-transport containers can reach nearly 30-40 degrees, posing challenges in terms of quality control, particularly for exports to Europe and the United States, where transportation takes several months.
\nExports are generally made in reefer containers (refrigerated), but land transportation after arrival at the port is left to the discretion of local wholesalers, meaning that traceability all the way to the customer is not possible. Many breweries are particular about quality and their products, so they hesitate to export for this reason.<\/p>\n

 <\/p>\n

When Standage launched its sake export support business, it worked with a partner company to build a new international logistics network that utilizes temperature-controlled air freight in order to solve these issues.
\nWe use aircraft for transportation, and are thorough in maintaining a constant temperature throughout the entire process, including land transportation before and after. By outsourcing all land transportation from the airport to the customer's address to the same transportation partner, we can guarantee door-to-door traceability and deliver the product to the customer within two weeks of ordering.
\nFurthermore, the construction of this logistics network is being undertaken as a subsidized project by the Ministry of Agriculture, Forestry and Fisheries.<\/p>\n

 <\/p>\n

Until now, YUKARI has only sold to corporations such as restaurants and hotels, but it has now decided to start selling to general consumers in Europe and the United States as well, and has launched a cross-border e-commerce site specializing in sales to general consumers.
\nAs with corporate orders, products will be delivered to customers via temperature-controlled airmail within two weeks of ordering.<\/p>\n

 <\/p>\n

\u25c7 Cross-border e-commerce for Japanese sake aimed at general consumers "YUKARI"
\nhttps:\/\/japan-sake.org<\/a>
\n*Please note that purchases cannot be made from within Japan.<\/p>\n

 <\/p>\n

Standage will continue to strive to realize a society in which all countries have equal access to all goods, and will continue to support domestic companies to enable them to freely enter trade regardless of their size or merchandise.<\/p>","protected":false},"excerpt":{"rendered":"

Available for online purchase from Europe and America. Delivery within approximately two weeks via temperature-controlled air freight. STANDAGE Co., Ltd. (Minato-ku, Tokyo; President & CEO: Akinori Adachi; hereinafter referred to as STANDAGE), a company that develops and provides digital trade platforms\u2026 Continue reading Standage's sake-focused cross-border e-commerce site "YUKARI" is now open to the general public<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":4777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[136],"tags":[],"acf":{"en_news":{"custom_css":"","en_title":"Opening of the Standage-operated \"YUKARI,\" the main cross-border e-commerce site for Japanese sake, for general consumers","content":"Available Online from Europe and the U.S. Delivered in about 2 weeks via temperature-controlled air freight<\/strong>

\r\n\r\nSTANDAGE Corporation, a developer and provider of digital trade platforms, launched \"YUKARI,\" a cross-border e-commerce site for selling Japanese sake and other Japanese products to consumers in Europe and the United States, on September 29, 2023, as part of its export support business. The \"YUKARI\" site for corporations (local restaurants, hotels, etc.) has already been in operation for members only since the spring of 2023, and now a new site for general consumers has also been opened.
\r\nThe site handles sake and liqueurs from more than 15 sake breweries in Japan, and utilizes Standage's small-lot transportation network of temperature-controlled airfreight. The products are delivered to the customer's doorstep in a temperature-controlled condition within about two weeks from the time of order.

\r\n\r\nStarting in 2022, Standage will offer Digitrad, a packaged service that supports all export entries by domestic companies from beginning to end.\r\nAs a subsidiary of this service, Standage began offering a plan specializing in Japanese cultural exports that focuses on Japanese sake and other Japanese products and sales channels to Western restaurants around the end of 2022, and began selling the products on the cross-border EC site \"YUKARI\" in the spring of 2023.
\r\nCurrently, about 50 restaurants and hotels, mainly in France and the United Kingdom, are registered as members, and in May 2023, we held tasting events in Paris and London for local restaurant representatives.

\r\n\r\nThe popularity of sake overseas is growing, leading to the export of many brands, mainly from major sake breweries. However, the temperature in containers during shipping by ship can reach 30-40 degrees Celsius, a challenge in terms of quality control, especially for exports to Europe, the United States, and other regions where transportation takes several months.\r\nWhile sake is generally exported in reefer containers (refrigerated), overland transportation after arrival at the port is left to local wholesalers, which means that traceability to the customer is not possible, and many sake breweries are hesitant to export for this reason because they are concerned about the high quality and product.

\r\n\r\nIn order to solve these problems, Standage, together with its partner companies, established a new international logistics network using temperature-controlled air freight when launching the sake export support business.
\r\nWe use air transportation and ensure that the temperature is maintained at a constant level throughout the entire process, including land transportation before and after. By entrusting all land transportation from the airport to the customer's address to the single transportation partner, door-to-door traceability is guaranteed, and the products are delivered within two weeks from the time of order.
\r\nThe construction of this logistics network is a project subsidized by the Ministry of Agriculture, Forestry and Fisheries of Japan.

\r\n\r\n\"En-YUKARI\" has so far focused on sales to corporate customers such as restaurants and hotels, but has now decided to begin sales to general consumers in Europe and the United States, and has launched a cross-border e-commerce site specializing in sales to general consumers.
\r\nAs with corporate customers, YUKARI- is delivered to the customer's doorstep within two weeks of order via temperature-controlled airmail.

\r\n\r\n \r\n\r\n\u25c7Japanese Sake Cross-border EC \"YUKARI-\" for general consumers<\/strong>
\r\nhttps:\/\/japan-sake.org
\r\n\u203bPlease be aware that purchases cannot be made from within Japan.

\r\n\r\nStandage will continue to support domestic companies so that they can freely enter into trade regardless of size or commercial products, with the aim of building a society in which all countries have equal access to all goods."},"author":{"author_image":"","author_name":"","author_image_link":"","introduction":""},"production_published":true},"_links":{"self":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/4776"}],"collection":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/comments?post=4776"}],"version-history":[{"count":5,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/4776\/revisions"}],"predecessor-version":[{"id":4832,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/4776\/revisions\/4832"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/media\/4777"}],"wp:attachment":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/media?parent=4776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/categories?post=4776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/tags?post=4776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}