{"id":4793,"date":"2023-10-17T10:30:59","date_gmt":"2023-10-17T01:30:59","guid":{"rendered":"https:\/\/wp.standage.co.jp\/?p=4793"},"modified":"2026-02-06T13:58:03","modified_gmt":"2026-02-06T04:58:03","slug":"%e3%82%b9%e3%82%bf%e3%83%b3%e3%83%87%e3%83%bc%e3%82%b8%e3%80%81%e5%b1%b1%e5%bd%a2%e7%9c%8c%e9%85%92%e9%80%a0%e7%b5%84%e5%90%88%e7%b5%b1%e4%b8%80%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%80%8c%e5%b1%b1","status":"publish","type":"post","link":"https:\/\/wp.standage.co.jp\/us\/2023\/10\/17\/%e3%82%b9%e3%82%bf%e3%83%b3%e3%83%87%e3%83%bc%e3%82%b8%e3%80%81%e5%b1%b1%e5%bd%a2%e7%9c%8c%e9%85%92%e9%80%a0%e7%b5%84%e5%90%88%e7%b5%b1%e4%b8%80%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%80%8c%e5%b1%b1\/","title":{"rendered":"Standage becomes official export partner of Yamagata Prefecture Sake Brewers Association's unified brand "Yamagata Sanko""},"content":{"rendered":"

Eliminate quality control and traceability issues to protect your brand and minimize resale risks<\/strong><\/p>\n

 <\/p>\n

STANDAGE Co., Ltd. (Minato-ku, Tokyo; CEO: Akinori Adachi; hereinafter referred to as Standage), which develops and provides digital trade platforms, has become an official partner for the overseas export of Yamagata Sanka, a sake brand produced by the Yamagata Prefecture Sake Brewers Association. Yamagata Sanka is a sake brand produced by the Yamagata Prefecture Sake Brewers Association, and is a Junmai Daiginjo sake brewed by a team of the sake rice champion and sake brewery champion, who have achieved the top results in the prefecture every year. As of 2023, Yamagata Prefecture is the only prefecture that is working to create a unified brand under the leadership of the sake brewers association.
\nAll export procedures will be handled by Standage, which functions as a trading company. In addition, by utilizing the cold chain (a door-to-door transport network using temperature-controlled air freight) that Standage established as a subsidized project by the Ministry of Agriculture, Forestry and Fisheries, quality will be maintained and traceability will be guaranteed, minimizing the risk of brand damage.<\/p>\n

 <\/p>\n

Background and Outlook<\/strong><\/p>\n

Yamagata Sanka is a sake that symbolizes Yamagata Prefecture, which began brewing in 1985 and underwent a complete renewal in 2022.<\/p>\n

Yamagata Sanko is sold throughout the country, but because it is a prized brand that carries the prefecture's flagship product, exporting it overseas had only just been considered due to the difficulty of quality control during long transport periods, the risk of resale, and the inability to manage traceability once it arrives in the local area.<\/p>\n

 <\/p>\n

Meanwhile, interest in Japanese food and sake from overseas is steadily increasing, with overseas exports of sake hitting new record highs for 12 consecutive years since 2010.<\/p>\n

As a subsidized project by the Ministry of Agriculture, Forestry and Fisheries, Standage has been working to build a cold chain (a door-to-door transportation network using temperature-controlled air freight) since 2023, and is using this logistics network to export sake and Japanese products through the cross-border e-commerce site "YUKARI" to Europe and the United States.<\/p>\n

By utilizing temperature-controlled air freight, it is now possible to deliver unpasteurized sake and other products to customers while maintaining their quality, something that was previously difficult to control using conventional container transport.<\/p>\n

 <\/p>\n

By utilizing this logistics network for exports of Yamagata Sanka, we can eliminate problems with quality control and traceability. In addition, by selling exclusively through Standage for overseas markets, with the exception of a few countries, we can minimize the risk of resale.<\/p>\n

Sales are conducted through the cross-border e-commerce site "YUKARI" operated by Standage, and the sake is also exhibited at exhibitions and sales events, including local tastings, such as the "Salon du Sake" (held in Paris, France) in September 2011. The goal is to have 20% of production sold overseas by the end of fiscal year 2012, and the company will work to increase awareness of Yamagata Prefecture as a "sake producing region" and the Yamagata Sanko brand.<\/p>\n

 <\/p>\n

By providing full support for the overseas export of Yamagata Sanko as an official partner, Standage will contribute to the correct recognition and dissemination of Japanese culture and regional revitalization, as well as to the revitalization of Japan's trade market.<\/p>\n

 <\/p>\n

\u25a0About Yamagata Sanka<\/strong><\/p>\n

"Yamagata Sanka" is an original brand of Junmai Daiginjo sake that brings together the techniques of Yamagata Prefecture and the Prefecture Sake Brewers Association, aiming to be the best in Japan.<\/p>\n

The ingredients for Yamagata Sanko include pure water nurtured by the prefecture's rich natural environment, as well as the finest "Yuki Megami" rice, a rice variety suitable for sake brewing developed in Yamagata Prefecture, which has been carefully selected in a sake contest. Only the best sake breweries selected that year are allowed to brew this exquisite sake, all of which is produced in Yamagata.<\/p>\n

Yukimeji is a rice variety suitable for sake brewing developed by Yamagata Prefecture with the desire to produce world-class high-quality sake from Yamagata. The Yukimeji rice used for Yamagata Sanko is limited to the top-ranked rice in the sake rice contests held in the prefecture, and the polishing ratio is set at 35% or less.<\/p>\n

Only a few companies that have won top marks in the prefectural sake tasting competition for their Junmai Daiginjo sake produced the previous year using Yukimeji rice with a polishing ratio of 40% or less are permitted to brew this sake.<\/p>\n

The 2023 Yamagata Sanka was brewed using the "Yuki Megami" variety grown by Atsushi Onuma in Shinjo City, entrusted to Sakata Sake Brewery (Sakata City), Wada Sake Brewery (Kahoku Town), and Higashi no Roku Sake Brewery (Nanyo City).<\/p>","protected":false},"excerpt":{"rendered":"

Addressing quality control and traceability issues, protecting brands, and minimizing resale risks, STANDAGE Co., Ltd. (Minato-ku, Tokyo; President and CEO: Akinori Adachi; hereinafter referred to as STANDAGE) develops and provides a digital trade platform\u2026 Continue reading Standage becomes official export partner of Yamagata Prefecture Sake Brewers Association's unified brand "Yamagata Sanko"<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":4794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[46],"tags":[],"acf":{"en_news":{"custom_css":"","en_title":"Standage becomes official export partner of \"Yamagata Sanga\", a unified brand of the Yamagata Sake Brewers Association","content":"Solving Quality Control and Traceability Issues and Minimizing Resale Risks to Protect Brands<\/strong>

\r\n\r\n(Minato-ku, Tokyo; President & CEO: Akinori Adachi; hereafter \"Standage\"), a developer and provider of digital trade platforms, has become an official partner of 'Yamagata Sanga', a brand of Japanese sake produced by the Yamagata Sake Brewers Association, for overseas export. As of 2023, Yamagata Prefecture is the only prefecture in Japan where the sake brewers' association has taken the initiative in creating a unified brand.

\r\n\r\nStandage, which functions as a trading company, is responsible for all export procedures. Furthermore, the cold chain (door-to-door transportation network using temperature-controlled air freight) established by Standage as a project subsidized by the Ministry of Agriculture, Forestry and Fisheries will be used for transportation to ensure quality maintenance and traceability and to minimize the risk of brand damage.

\r\n\r\n\u25a0Background and Outlook<\/strong>
\r\n\r\nYamagata Sanga is a Japanese sake symbolic of Yamagata Prefecture that has been brewed since 1985, and was completely renewed in 2022.

\r\n\r\nAlthough Yamagata Sanga is sold throughout Japan, exporting it overseas has been under consideration due to the difficulty of quality control during long transportation times, the risk of resale, and the lack of traceability control once the sake reaches the local market, given that it is a gem of a brand that bears the prefecture's signature.

\r\n\r\nForeign interest in Japanese food and sake, however, has been steadily increasing, with exports of sake to foreign countries reaching a record high for 12 consecutive years since 2010.

\r\n\r\nStandage is working to build a cold chain (door-to-door transportation network using temperature-controlled air freight) from 2023 as a project subsidized by the Ministry of Agriculture, Forestry and Fisheries, and is using this distribution network to export Japanese sake and other Japanese products through the cross-border EC site \"En-YUKARI-\" to Europe and the US.

\r\n\r\nBy using temperature-controlled airfreight, we are now able to deliver sake and other Japanese products to our customers while maintaining their quality, which was considered difficult with conventional containerized transportation in terms of quality control.

\r\n\r\nBy utilizing this logistics network for exporting Yamagata Sanga, quality control and traceability issues can be successfully eliminated. In addition, all overseas sales, with the exception of some countries, will be made solely through Standage, thereby minimizing potential resale risks.

\r\n\r\nSales are conducted through Standage's cross-border e-commerce site \"En-YUKARI\" and are also exhibited at local exhibitions and sales events including tastings, such as the \"Salon du Saquet\" (held in Paris, France) in September 2023. The company aims to increase awareness of Yamagata Prefecture and the Yamagata Sanga brand as a \" destination\" for sake.

\r\n\r\nAs an official partner, Standage will fully support Yamagata Sanga's overseas exports, contributing to the correct recognition and dissemination of Japanese culture and regional development, as well as to the revitalization of the Japanese trade market.

\r\n\r\n\u25a0About Yamagata Sanga<\/strong>
\r\n\r\nYamagata Sanko is an original brand of Junmai Daiginjyo that is the culmination of the technology of Yamagata Prefecture and the Prefectural Sake Brewers Association, aiming to be the best of its kind in Japan.

\r\n\r\nThe ingredients for Yamagata Sanga are carefully selected from among the \"Yuki-Megami\" rice developed in Yamagata Prefecture and selected in a competition, in addition to the pure water nurtured by the rich nature.

\r\n\r\nYuki-Megami is a sake brewing rice developed by Yamagata Prefecture with the aim of producing world-class sake from Yamagata. Only the top-performing rice in the prefecture's sake rice contests is allowed to be used for Yamagata Sanga, and the rice must be milled to a ratio of 35% or less.

\r\n\r\nBrewing is allowed only to those companies whose junmai daiginjo-shu produced the previous year with less than 40% milled rice is the top-performing sake in the prefectural sake competition.

\r\n\r\nThe 2023 Yamagata Sanga was brewed with \"Yuki-Megami\" grown by Atsushi Onuma in Shinjo City and entrusted to Sakata Sake Brewery (S\r\n"},"author":{"author_image":"","author_name":"","author_image_link":"","introduction":""},"production_published":true},"_links":{"self":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/4793"}],"collection":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/comments?post=4793"}],"version-history":[{"count":16,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/4793\/revisions"}],"predecessor-version":[{"id":5059,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/4793\/revisions\/5059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/media\/4794"}],"wp:attachment":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/media?parent=4793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/categories?post=4793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/tags?post=4793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}