{"id":4803,"date":"2023-10-19T10:30:56","date_gmt":"2023-10-19T01:30:56","guid":{"rendered":"https:\/\/wp.standage.co.jp\/?p=4803"},"modified":"2026-02-06T13:57:45","modified_gmt":"2026-02-06T04:57:45","slug":"20231019_1","status":"publish","type":"post","link":"https:\/\/wp.standage.co.jp\/us\/2023\/10\/19\/20231019_1\/","title":{"rendered":"Standage launches live commerce, partners with Orange Star to expand sales channels to China"},"content":{"rendered":"

The trending live commerce x trade combination is helping small and medium-sized businesses in the export support sector expand into China.<\/strong><\/p>\n

 <\/p>\n

STANDAGE Co., Ltd. (Minato-ku, Tokyo; President and CEO: Akinori Adachi; hereinafter referred to as STANDAGE), a company that develops and provides digital trading platforms, has partnered with Shanghai Orange Star Co., Ltd. (hereinafter referred to as Orange Star), a joint venture company funded by the Chinese subsidiary of Adways Co., Ltd. and Itochu Textile Trading (China) Co., Ltd.
\nStandage will help develop and expand sales channels in China by selling products from small and medium-sized businesses that it supports for export through live commerce. Sales are planned for e-commerce events such as "Singles' Day," and the goal is to generate sales of over 10 million yen in the first year.<\/p>\n

 <\/p>\n

Live commerce is a marketing method that uses video streaming services to sell products while broadcasters and viewers communicate with each other.<\/p>\n

The COVID-19 pandemic has led to increased demand for e-commerce, resulting in a diversification of e-commerce methods. China's e-commerce market is ahead of other countries in shifting from traditional "freightfront-based e-commerce" to "live commerce." The market is projected to reach approximately 93 trillion yen in 2023, which is about 41 times the size of the 2018 market and about 7 times the size of Japan's merchandise e-commerce market.<\/p>\n

 <\/p>\n

Standage has been providing "DigiTrad," a comprehensive trade outsourcing package service, since 2022 for domestic small and medium-sized enterprises that want to export but are unable to do so.<\/p>\n

Many of the businesses we support are manufacturers of products that are well-suited to live commerce, including cosmetics, and we have been paying close attention to the trends in live commerce as a promising sales channel for the Chinese market.<\/p>\n

 <\/p>\n

Orange Star has offices in Shanghai and Tokyo and has focused on live commerce since its inception. By utilizing AI and digital media, it targets the right audience and has established itself as a leader in the live commerce field, with a proven track record of selling products from numerous major Japanese manufacturers.<\/p>\n

This partnership between the two companies will create a new option for developing sales channels: live commerce. This will enable Japanese small and medium-sized businesses to sell their meticulously crafted products to a wider audience in China.<\/p>\n

 <\/p>\n

The company plans to sell products during major sales events in China, such as "Singles' Day" (November 11th), and will initially sell products from three domestic companies, including a cosmetics manufacturer, that Standage supports for export. The company aims to generate over 10 million yen in sales in its first year of live commerce.<\/p>\n

 <\/p>\n

Standage will continue to strive to create a world where all countries have equal access to all goods, by spreading high-quality products from Japanese small and medium-sized enterprises to the world, and contributing to the expansion of global and Japanese trade markets and regional revitalization.<\/p>","protected":false},"excerpt":{"rendered":"

STANDAGE Co., Ltd. (Minato-ku, Tokyo; President and CEO: Akinori Adachi; hereinafter referred to as STANDAGE), a developer and provider of digital trade platforms, is supporting the entry of small and medium-sized businesses into China through the trending combination of live commerce and trade\u2026 Continue reading Standage launches live commerce, partners with Orange Star to expand sales channels to China<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":4804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[136],"tags":[],"acf":{"en_news":{"custom_css":"","en_title":"Standage Launches Live Commerce, Partners with Orange Star to Expand Sales Channels to China","content":"Live Commerce x Trade, a Hot Topic, Helps Small and Medium-Sized Businesses of Export Support Clients Expand their Businesses into China<\/strong>

\r\n\r\n \r\n\r\nSTANDAGE Corporation, a developer and provider of digital trade platforms, has partnered with Orange Star Co., Ltd. a joint venture company invested by a Chinese subsidiary of Adways Inc. and ITOCHU Textile Trading (China) Co.

\r\n\r\nThrough live commerce, the products of small and medium-sized businesses to which Standage provides export support will be sold, leading to the development and expansion of sales channels to China. The plan is to sell at EC events such as \"Single's Day,\" aiming to build sales of 10 million yen or more in the first year of the program.

\r\n\r\nThe live commerce is a marketing method that uses a video distribution service to sell products while the distributor and viewers communicate with each other.

\r\n\r\nThe Pandemic has increased demand for EC, which has led to diversification of EC methods, and the EC market in China, ahead of other countries, is changing to live commerce. By 2023, the market is projected to be worth about 93 trillion yen, which is about 41 times the size of the market in 2018 and about seven times the size of Japan's EC market for goods sales.

\r\n\r\nStandage is offering \"Digitrad,\" a trade marunage package service, from 2022 for small and medium-sized domestic companies that want to export but are unable to do so.

\r\n\r\nAmong the businesses we support, there are many manufacturers of cosmetics and other products that are compatible with live commerce, and we have been paying attention to the trend of live commerce as a powerful sales channel to China.

\r\n\r\nWith offices in Shanghai and Tokyo, Orange Star has focused on the live commerce business since its establishment.
\r\nBy utilizing AI and digital media, the company targets the right audience segments, and as a leader in the field of live commerce, has a proven track record in sales of products from many major Japanese manufacturers.

\r\n\r\nThe alliance between the two companies will create a new option for live commerce as a method of sales channel development, and will enable the products of small and medium-sized Japanese businesses that are full of dedication to sell their products widely in China.

\r\n\r\nThe plan is to sell products on \"Singles' Day\" (November 11), a large-scale sales event in China's EC, etc. At the start of the program, products from three domestic companies that Standage supports for export, including cosmetics manufacturers, will be sold. The company aims to build sales of more than 10 million yen in the first year of live commerce.

\r\n\r\nStandage will continue to contribute to the expansion of the global and Japanese trade market and regional development by promoting quality products from small and medium-sized Japanese companies around the world, with the aim of realizing a world where all countries around the world have equal access to all goods."},"author":{"author_image":"","author_name":"","author_image_link":"","introduction":""},"production_published":true},"_links":{"self":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/4803"}],"collection":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/comments?post=4803"}],"version-history":[{"count":4,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/4803\/revisions"}],"predecessor-version":[{"id":4841,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/4803\/revisions\/4841"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/media\/4804"}],"wp:attachment":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/media?parent=4803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/categories?post=4803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/tags?post=4803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}