{"id":5127,"date":"2023-12-07T10:00:07","date_gmt":"2023-12-07T01:00:07","guid":{"rendered":"https:\/\/wp.standage.co.jp\/?p=5127"},"modified":"2026-02-06T13:03:13","modified_gmt":"2026-02-06T04:03:13","slug":"singapore-event-project_20231207","status":"publish","type":"post","link":"https:\/\/wp.standage.co.jp\/us\/2023\/12\/07\/singapore-event-project_20231207\/","title":{"rendered":"Standage, in collaboration with Mitsubishi Corporation and ABC Cooking Studio, launches a project to promote Japanese products overseas through regional revitalization."},"content":{"rendered":"

Inbound tourism from Asia is booming, exceeding pre-COVID levels; "Sake" is being used as a point of contact to encourage visits to regional areas.<\/strong><\/p>\n

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STANDAGE Co., Ltd. (Minato-ku, Tokyo; President and CEO: Akinori Adachi; hereinafter referred to as STANDAGE), which develops and provides digital trading platforms, Mitsubishi Corporation (Chiyoda-ku, Tokyo; President and CEO: Katsuya Nakanishi; hereinafter referred to as Mitsubishi Corporation), and ABC Cooking Studio Co., Ltd. (Chiyoda-ku, Tokyo; President and CEO: Narumi Shimura; hereinafter referred to as ABC), which operates cooking schools in Japan and Asia, will jointly launch a promotional event project for Japanese sake and Japanese products aimed at regional revitalization.
\nThe first phase will target Singapore, and from December 2023 to February 2024, ABC will hold cooking classes at its local studio focusing on pairing local cuisine with sake. The sake featured will be available for reservation and purchase on-site, and depending on the purchase amount, participants will receive benefits such as sake-making experiences at the respective breweries, thereby encouraging inbound tourism to the production areas.<\/p>\n

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\u25a0With a global sake boom underway, we want you to know about hidden gems from regional areas.<\/strong><\/p>\n

Exports of Japanese sake to overseas markets have been steadily increasing year after year, setting new record highs for 12 consecutive years since 2010, indicating a definite rise in overseas interest in Japanese food and sake.<\/p>\n

On the other hand, sake exports are heavily concentrated among large sake breweries and well-known brands, and small and medium-sized breweries often find it difficult to enter the export market due to issues such as lot size limitations and a lack of their own resources.<\/p>\n

 <\/p>\n

While popularity tends to be concentrated on well-known brands, we believe that through this event project, we can introduce hidden gems from all over Japan to the world along with their local history and culture. This will stimulate the desire of various breweries and brands in each region to explore new products, leading to the creation of export opportunities for small and medium-sized breweries and attracting inbound tourism to production areas.<\/p>\n

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\u25a0Highly acclaimed European brands to Singapore; purchase includes an invitation to a sake-making experience.<\/strong><\/p>\n

The first installment will be a "1-day lesson" (no membership fee required, one-time lesson) focusing on pairing local cuisine with Japanese sake, held at ABC's Singapore studio from December 16, 2023 to February 6, 2024.<\/p>\n

The sake offered will come from three breweries that Standage has contracted to support for export: Mizuguchi Shuzo (Ehime Prefecture), Yoshikawa Jozo (Kanagawa Prefecture), and the Yamagata Prefecture Sake Brewers Association, which has a unified prefectural brand. Although none of these breweries have yet entered the Singapore market, they were selected because they have received high praise in Paris, France and London, England, and have sold dozens of bottles or more, during Standage's export support efforts.<\/p>\n

 <\/p>\n

ABC will then develop dishes that pair well with these sakes, and local ABC instructors will promote the appeal of sake to participants through cooking lessons. ABC members in Singapore are mainly young women with high disposable incomes who have a strong interest in food and share the dishes they make in lessons on social media. By targeting these members and conveying the appeal of sake, ABC aims to spread information widely.<\/p>\n

 <\/p>\n

Furthermore, Singapore, being a multi-ethnic nation, is characterized by its tolerance and interest in foreign food cultures. Its distance from Tokyo's Haneda Airport (approximately 7.5 hours) also makes it an attractive destination for inbound tourism.<\/p>\n

Furthermore, Yamagata Prefecture has one of the highest average income levels among Southeast Asian countries, and it is a fertile ground for accepting high-end brands handled by Standage, including the unified brand "Yamagata Sanga" from the Yamagata Prefectural Sake Brewers Association. For these reasons, it was chosen as the location for the first event. Sake will be available for purchase on the day of the event, including reservations. Depending on the purchase amount, participants will receive benefits such as invitations to sake brewing experiences at each brewery, aiming to attract inbound tourists to the production area.<\/p>\n

 <\/p>\n

\u25a0Regarding the workshop (pre-event) to be held on November 25th<\/strong><\/p>\n

Prior to the start of lessons in December, we held a workshop themed around Japanese sake at ABC Cooking Studio in Singapore on November 25th.<\/p>\n

\"\"<\/p>\n

On the day of the event, participants enjoyed pairing Singaporean cuisine with sake while learning about sake. The event was a great success, with over 230 people applying for the 60 available spots.<\/p>\n

On the day of the event, the sake breweries themselves visited the site and gave direct presentations to the participants about the local history and culture, its appeal as a tourist destination, and their commitment to sake brewing.<\/p>\n

We had anticipated selling 60 bottles of sake on the day, but we received orders for around 80 bottles, including pre-orders.<\/p>\n

 <\/p>\n

According to a survey of participants (conducted and compiled by ABC), 96% answered "yes" to the question, "Did this event deepen your knowledge of Japanese sake?"<\/p>\n

Furthermore, in response to the question, "How interested are you in visiting sake-producing regions?", more than half answered "5," the highest possible value, indicating high expectations for stimulating inbound tourism demand.<\/p>\n

\"\"<\/p>\n

\u25b2Presentations by participating breweries (Left: Ehime Prefecture\/Mizuguchi Brewery, Right: Kanagawa Prefecture\/Yoshikawa Brewing)<\/p>\n

 <\/p>\n

\u25a0Regarding the collaboration between the three companies<\/strong><\/p>\n

To achieve the major objective of this event project, which is regional revitalization, we will combine the strengths of three companies: Mitsubishi Corporation, which has connections with local governments and project management capabilities; ABC, which has local subsidiaries and extensive experience in implementing and managing events overseas; and Standage, which provides a door-to-door logistics network using temperature-controlled air freight (*).<\/p>\n

Going forward, we will not only focus on sake, but also shine a spotlight on the cultures and specialty products of various regions of Japan, promoting their appeal to consumers overseas, thereby increasing the number of Japan fans, and promoting collaborations that will give back to each region.<\/p>\n

 <\/p>\n

*The construction of this logistics network for transportation to Southeast Asia is being undertaken as part of JETRO's (Japan External Trade Organization) support program for diversifying overseas supply chains.<\/p>\n

 <\/p>\n

\u25a0About Standage<\/strong><\/p>\n

Founded in March 2017. With a vision of "creating a world where all countries have equal access to all things," the company is developing a new trade settlement system that utilizes blockchain and stable coins to enable the safe, secure, and inexpensive simultaneous exchange of "goods" and "money" regardless of region or country. The company sees its main market as emerging countries, especially in Africa, and has established bases in four African countries, including Nigeria, to carry out trade business with Africa. It is not limited to the trade settlement field, but develops and provides systems that realize digital transformation for the entire trade system, including market development, ordering, and international logistics, while also working to support exports by small and medium-sized enterprises in order to increase the number of new domestic trade players.<\/p>\n

 <\/p>\n

\u25a0 About ABC Cooking Studio<\/strong><\/p>\n

https:\/\/www.abc-cooking.co.jp\/<\/a><\/p>\n

ABC Cooking Studio is one of the world's largest cooking schools, with approximately 1.68 million members in Japan and overseas (as of October 2023). Since December 2010, it has expanded its services to eight countries and regions overseas, including China, Hong Kong, Taiwan, Singapore, Thailand, South Korea, Malaysia, and Indonesia, primarily in Asia. Under the corporate philosophy of "bringing smiles to dining tables around the world," it offers services such as "ABC Cooking Studio," where students can learn cooking, bread making, and cake making; "abc kids," a cooking studio for children as young as four; and "1-day lessons," which are one-time sessions with no enrollment fee, conveying the importance and joy of "homemade food" to its students. In addition, it also operates regional revitalization projects through recipe development and consulting using local specialties, media businesses aimed at product promotion, and a staffing business (ABC Job Studio) that provides personnel support to companies and local governments.<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Asian inbound tourism is thriving, exceeding pre-COVID levels. STANDAGE Co., Ltd. (Minato-ku, Tokyo; President & CEO: Akinori Adachi; hereinafter referred to as STANDAGE), a developer and provider of digital trade platforms, is using "sake" as a point of contact to encourage tourism to regional areas\u2026 Continue reading Standage, in collaboration with Mitsubishi Corporation and ABC Cooking Studio, launches a project to promote Japanese products overseas through regional revitalization.<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":5130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[46],"tags":[],"acf":{"en_news":{"custom_css":"","en_title":"Standage cooperates with Mitsubishi Corporation and ABC Cooking Studio in regional development to launch a project for overseas sales promotion events of Japanese goods.","content":"Asian Inbound Travel is Strong, Surpassing before COVID-19, Sake is a Point of Contact to Attract Visitors to Local Regions<\/strong>

\r\n\r\nSTANDAGE, a developer and provider of digital trade platforms, Mitsubishi Corporation, and ABC Cooking Studio, a cooking school operator in Japan and other Asian countries, will launch a series of events to promote Japanese sake and other Japanese products with the aim of creating local communities.
\r\nThe first event will target Singapore, and will be held at ABC's local studio from December 2023 to February 2024, with the theme of pairing local cuisine with sake. Sake can be reserved and purchased on the spot, and in accordance with the amount of purchase, special offers such as a sake brewing experience at the relevant sake brewery will be given to encourage inbound sales to the producing region.

\r\n\r\n \r\n\r\n\u25a0The Global Sake Boom - Local Sake Products - Hidden Gems of Japan<\/strong>\r\n\r\nThe export of Japanese sake to overseas markets has been steadily increasing year after year, reaching a record high for 12 consecutive years since 2010, and interest in Japanese food and sake is rising steadily overseas.

\r\n\r\nOn the other hand, sake exports are biased toward major sake brewers and well-known brands, and small- and medium-sized sake breweries have difficulty finding opportunities to enter the export market due to lot size issues, lack of in-house resources, and other reasons.

\r\n\r\nBy introducing to overseas the hidden gems of each region of Japan, along with their local history and culture, this event will stimulate the development of various sake breweries and brands in each region, creating export opportunities for small and medium-sized sake breweries and attracting inbound visitors to the production areas.

\r\n\r\n \r\n\r\n\u25a0Sake brewing experience with purchase privilege for selected brands highly acclaimed in Europe to Singapore<\/strong>
\r\n\r\n \r\n\r\nThe first phase of the program will take place from December 16, 2023 to February 6, 2024 at ABC's Singapore studio, with a \"1-day lesson\" (no admission fee required, one complete lesson) on the theme of pairing local cuisine with sake.

\r\n\r\nSake will be provided by three of the sake breweries that Standage has contracted with for export support: Minakuchi Shuzo (Ehime Prefecture), Kikkawa Jozo (Kanagawa Prefecture), and Yamagata Sake Brewers Association, which has a unified prefectural brand. These brands have not yet entered the Singapore market, but have received high praise in Paris (France) and London (UK) through Standage's export support, and have been selected as brands that have sold more than several dozen bottles.

\r\n\r\nABC will develop recipes that go well with these sake brands, and local ABC instructors will promote the appeal of sake to participants through cooking lessons. In Singapore, ABC members are mainly young women with high disposable incomes who are highly interested in food, and they often share the dishes they make in the cooking lessons on social networking services.

\r\n\r\nAs a multi-ethnic country, Singapore is characterized by a high level of tolerance and interest in foreign food cultures. Singapore is only 7.5 hours away from Haneda, Tokyo, making it easy to attract inbound demand.

\r\n\r\nThe average income is also high among Southeast Asian countries, which makes it an ideal location for Standage's high-end brands, such as the Yamagata Sake Brewers Association's unified brand \"Yamagata San-ga\". Sake will be available for purchase on the day of the event, including reservations. Depending on the amount of purchase, the participants will be given special offers such as invitations to experience sake brewing at each sake brewery, leading to an influx of inbound visitors to the production areas.

\r\n\r\n \r\n\r\n\u25a0Workshop on November 25 (Pre-event)<\/strong>
\r\n\r\nPrior to the start of lessons in December, a sake-themed workshop was held at ABC Cooking Studio in Singapore on November 25.

\r\n\r\n\"\"

\r\n\r\nThe event was a great success, with more than 230 people signing up for the program while enjoying sake pairings with Singaporean cuisine.

\r\n\r\nThe breweries themselves visited the site and gave direct presentations to the participants on local history and culture, the attractiveness of the area as a tourist destination, and their commitment to sake production.

\r\n\r\nAbout 80 bottles of sake were ordered on the day of the event, including pre-orders, up from the 60 expected on the day of the event.

\r\n\r\nAccording to a survey of participants (conducted and tabulated by ABC), 96% answered \"yes\" to the question, \"Did this event deepen your knowledge of sake?\"

\r\n\r\nWhen asked, \"How interested are you in visiting sake-producing regions?\" more than half of the respondents answered \"5,\" the highest possible response, indicating that the event is expected to stimulate inbound demand.

\r\n\r\n\"\"
\r\n\r\n\u25b2Presentation by participating breweries (Left: Minakuchi Shuzo, Ehime Prefecture; Right: Kikkawa Brewery, Kanagawa Prefecture)

\r\n\r\n \r\n\r\n\u25a0Partnership between the three breweries
\r\n\r\nIn order to promote regional development, the three partners will work cooperatively by combining their respective strengths: Mitsubishi Corporation, which has connections with local governments and the ability to promote projects; ABC, which has local subsidiaries and extensive experience in overseas operations; and Standage, which provides a door-to-door logistics network* using temperature-controlled airfreight.

\r\n\r\nWe will promote the collaboration to spotlight not only sake, but also the culture and specialties of various regions in Japan, and to increase the number of Japan fans by communicating the attractiveness of Japan to overseas consumers, and to give back to each region.

\r\n\r\nThe construction of this distribution network for transportation to Southeast Asia is an initiative of JETRO (Japan External Trade Organization) as part of its overseas supply chain diversification support project.

\r\n\r\n \r\n\r\n\u25a0<\/strong>About Standage<\/b>
\r\nEstablished in March 2017, with a Nigeria office in December of the same year and local offices in Kenya, South Africa, and Egypt in 2021. Offers Digitrad, a comprehensive digital trade service that completes all trade operations, from matching trade sellers and buyers to settlement, financing, and cargo delivery. Developed a secure, inexpensive, and speedy payment system utilizing blockchain and crypto assets for settlements in emerging countries. By leveraging the functions of a trading company and technology, we aim to develop a society that seamlessly connects small- and medium-sized Japanese companies with the entire world.

\r\n\r\n \r\n\r\n\u25a0About ABC Cooking Studio<\/strong>
\r\n\r\nhttps:\/\/www.abc-cooking.co.jp\/
\r\n\r\nABC Cooking Studio is one of the world's largest cooking schools (as of October 2023) with approximately 1.68 million members in Japan and overseas, and since December 2010 has expanded its services to eight countries and Asian countries, including China, Hong Kong, Taiwan, Singapore, Thailand, Korea, Malaysia and Indonesia. Under the corporate philosophy of \"Bringing smiles to people around the world,\" the company offers \"ABC Cooking Studio\" where students can learn cooking, baking, and bakes. It also offers programs such as \"abc kids,\" a cooking studio for children as young as 4 years old, and \"one-day lessons,\" which require no admission fee and can be completed in one session, to convey to students the importance and joy of \"homemade food. The company is also engaged in regional development business through recipe development and consulting using local products, media business for product promotion, and a temporary staffing business (ABC Job Studio) to provide human resource support to corporations and local governments."},"author":{"author_image":"","author_name":"","author_image_link":"","introduction":""},"production_published":true},"_links":{"self":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/5127"}],"collection":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/comments?post=5127"}],"version-history":[{"count":4,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/5127\/revisions"}],"predecessor-version":[{"id":5151,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/5127\/revisions\/5151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/media\/5130"}],"wp:attachment":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/media?parent=5127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/categories?post=5127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/tags?post=5127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}