{"id":5224,"date":"2024-02-15T10:00:44","date_gmt":"2024-02-15T01:00:44","guid":{"rendered":"https:\/\/wp.standage.co.jp\/?p=5224"},"modified":"2026-02-06T12:37:58","modified_gmt":"2026-02-06T03:37:58","slug":"usecase_gdac_20240214","status":"publish","type":"post","link":"https:\/\/wp.standage.co.jp\/us\/2024\/02\/15\/usecase_gdac_20240214\/","title":{"rendered":"[Case Study] Providing the trade-oriented package "Digitrad" to Green Design & Consulting, a company that manufactures and sells emergency food"},"content":{"rendered":"

Popular in Southeast Asia as a convenient and delicious ready-to-eat food. In Africa, food banks are in high demand for it.<\/strong><\/p>\n

 <\/p>\n

STANDAGE Co., Ltd. (Minato-ku, Tokyo; CEO: Akinori Adachi; hereinafter referred to as Standage), which develops and provides digital trade platforms, has begun offering the trade package service "Digitrad" to Green Design & Consulting Co., Ltd. (Meguro-ku, Tokyo; CEO: Koichiro Kasa; hereinafter referred to as Green Design) from September 2022. While they were struggling to develop sales channels overseas, where there is no custom of keeping emergency food on hand, Standage conducted local promotional activities mainly in Southeast Asia as "high-quality, halal-certified retort food that does not require cooking and can be stored for a long time." They received inquiries from Singapore and the Philippines, which led to the creation of regular overseas sales through the EC site.
\nAdditionally, we collect emergency food stockpiles held by local governments and companies in Japan that are approaching their expiration date and deliver them to emerging countries in Africa, thereby contributing to reducing food waste in Japan and at the same time contributing to resolving food shortages and poverty in line with the spirit of the SDGs.<\/p>\n

 <\/p>\n

\u25a0 Background of the introduction<\/strong><\/p>\n

Due to its geography, geology, climate, and other factors, Japan is more prone to natural disasters than other countries, and is often referred to as a "disaster-prone country."<\/p>\n

Having experienced and overcome many different disasters, Japan has an unparalleled variety of emergency food products in other countries, and produces and sells a large number of high-quality products that are not only delicious but can also be stored for an extremely long period of time, up to seven to ten years.<\/p>\n

 <\/p>\n

Green Design was founded in response to the Great East Japan Earthquake in 2011, and plans and sells preserved water and food products specifically designed for disaster preparedness, with the desire to "provide the necessary preparations for everyone in the country at that time."<\/p>\n

Green Design's emergency food products have been recognized for their high safety and have been adopted by over 340 local governments, including Tokyo and Osaka, as well as being widely supplied to and stockpiled in public facilities such as airports and stadiums, as well as companies, hospitals, schools, and private homes across the country.<\/p>\n

 <\/p>\n

In recent years, taking into consideration diversity in nationality, religion, food culture, physical constitution, etc., we manufacture and sell emergency food that has obtained Halal certification, provides product descriptions in 30 languages, and is strictly free of 28 specified ingredients for food allergies and shellfish.<\/p>\n

Believing that emergency preparedness is necessary in countries other than Japan as well, Green Design was proactive in expanding overseas. However, disaster prevention awareness is not as high overseas as it is in Japan, and the company was faced with the challenge of not progressing as expected in developing overseas sales channels.<\/p>\n

 <\/p>\n

In this situation, we came across Standage's all-inclusive trade package service "DigiTrad" and signed a contract in September 2022.<\/p>\n

With Digitrad, even if you have not yet decided on a specific sales destination, we can take care of all of your sales channel development and overseas marketing.<\/p>\n

 <\/p>\n

\u25a0 Main services provided<\/strong><\/p>\n

Since the products are purchased domestically, manufacturers can export them with the same procedures and labor hours as for shipping domestically. Standage will handle all subsequent market development, contract-related work, and preparation of export-related documents.<\/p>\n

At the same time, Standage will understand the manufacturer's products and conduct a survey of the local market and demand. Based on the results, Standage will carry out promotional activities such as exhibiting at exhibitions where local buyers gather, and will handle everything from inquiries to price negotiations, contracts, settlements, and transportation arrangements including samples.<\/p>\n

 <\/p>\n

As mentioned above, the habit of keeping emergency food on hand is not as well-established overseas as it is in Japan, making it difficult to create demand for products with a green design.<\/p>\n

 <\/p>\n

Therefore, rather than treating it as a "preserved food to be stockpiled for emergencies," we focused on the following points: "It can be easily eaten even without hot water or water," "It can be stored for a long period of 7 to 10 years," "It is delicious with a focus on flavor," and "It is halal certified and takes allergies into consideration, so it is safe." We then carried out local promotional activities, mainly in Southeast Asia, sales on overseas e-commerce sites, and various other marketing initiatives as a retort food for everyday use.<\/p>\n

Since exhibiting at a food exhibition in Singapore, purchases by general consumers through cross-border e-commerce have gradually increased, and as of January 2012, we are receiving orders of several dozen items from Singapore and the Philippines almost every day.<\/p>\n

 <\/p>\n

Additionally, focusing on the fact that emergency food stockpiled by Japanese local governments, companies, and facilities is forced to be discarded when its expiration date approaches in order to be replaced, the organization is also working to collect this food and deliver it to emerging countries, such as those in Africa.<\/p>\n

 <\/p>\n

Green Design products have a seven-year shelf life, with a generous expiration date of around eight years from the date of manufacture, and can withstand temperatures ranging from 20 to 80 degrees.<\/p>\n

These efforts are made possible by the fact that, despite being a food product, it can be transported by sea container at room temperature.<\/p>\n

 <\/p>\n

In January 2011, we actually visited a food bank in Nigeria and confirmed that there was a definite need on the ground.<\/p>\n

In the future, we plan to continue and expand sales to Southeast Asia and other regions, and also to engage in activities to provide preserved food to Africa, as a way of contributing to solving both the food waste problem in Japan and the food crisis in emerging countries.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\u25a0Comment from Koichi Ryu, Managing Director and President of Green Design & Consulting<\/strong><\/p>\n

In the 1990s, I worked in the United States exporting cars to Japan, and I dreamed of one day being involved in exporting excellent "Made in Japan" products.<\/p>\n

After returning to Japan, I started a business related to disaster prevention preserved foods, which has been adopted by 340 local governments around the country and has been very successful, but I have not yet been able to realize the dream of my younger days.<\/p>\n

 <\/p>\n

It was in this environment that we came across Standage's "DigiTrad" service, and were convinced that it would be an ideal service for our company, which is already extremely busy just dealing with domestic disaster prevention demand, so we signed a contract.<\/p>\n

Not only do they hold thorough discussions in Japan, but they also always provide friendly advice, including for exhibitions overseas, and I am always amazed by their eye-opening, innovative and precise proposals.<\/p>\n

 <\/p>\n

Our company will continue to improve our long-term food preservation technology and strive to deliver Japanese food, which is renowned for its deliciousness around the world, to as many people as possible.<\/p>\n

 <\/p>\n

\u25a0 DigiTrad is introduced by a total of 100 companies in Japan<\/strong><\/p>\n

"DigiTrad" is a comprehensive trade package service developed exclusively by Standage that provides a one-stop service covering everything from sales channel development to negotiations, contracts, settlements, and administrative procedures related to logistics and customs clearance.<\/p>\n

Due to the rapid depreciation of the yen in the second half of 2010 and the government's efforts to expand exports, Japan's overall export volume has been on a gradual upward trend. However, when looking at the export volume of small and medium-sized enterprises in urban and rural areas, the gap is still widening.<\/p>\n

Digitrad was created as a package service to handle all aspects of trade, from market development to contracts, negotiations, payments, and logistics, to enable Japanese manufacturers, who face these challenges, to expand overseas more freely and easily.<\/p>\n

Rather than being limited to systemizing some operations or providing consulting, this is a service that can "handle" the entire flow of trade. As of August 2011, the number of companies that have adopted this service has reached a total of 100.<\/p>\n

 <\/p>\n

\u25c7For details on the "DigiTrad" service, please seeHere<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Popular in Southeast Asia as a convenient and delicious ready-to-eat food, and also in Africa facing a food crisis, with food banks seeking its products. STANDAGE Co., Ltd. (Minato-ku, Tokyo, President & CEO: ...), which develops and provides a digital trade platform, is behind this. Continue reading [Case Study] Providing the trade-oriented package "Digitrad" to Green Design & Consulting, a company that manufactures and sells emergency food<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":5226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[46],"tags":[],"acf":{"en_news":{"custom_css":"","en_title":"\u3010Service Instruction\u3011 Our \"Digitrad\" to Green Design & Consulting, a manufacturer and distributor of emergency rations.","content":"Gaining Popularity in Southeast Asia as a Quick and Delicious Retort Food, and Needs from Food Banks in Food Crisis-stricken Africa<\/strong>
\r\n\r\nWe are STANDAGE Corporation, a developer and provider of digital trade platforms. We have begun providing our trade full-support package service \"Digitrad\" to Green Design & Consulting Inc. (Meguro-ku, Tokyo; CEO: Koichiro Kasa; hereinafter referred to as Green Design) from September 2022. When the company was struggling to develop sales channels overseas, where it was not customary to keep emergency preserved foods on hand, Standage conducted local sales promotion activities mainly in Southeast Asia as \"high quality, halal-certified retort foods that require no cooking and can be stored for a long period of time. Also we received inquiries from Singapore, the Philippines, and other countries, leading to the establishment of constant overseas sales through our EC site.
\r\nIn addition, we contribute to the reduction of food loss in Japan by delivering emergency food to emerging countries in Africa and other regions by collecting food stockpiled by local governments and companies in Japan that is nearing the end of its consumption period.


\r\n\r\n \r\n\r\n\u25a0Background of Introduction<\/strong>

\r\n\r\nDue to its geography, geology, and climate, Japan is more prone to natural disasters than other countries, and is often referred to as a \"disaster-prone country.

\r\n\r\nHaving experienced and overcome various disasters, Japan produces and sells a wide variety of emergency food preserves that are unparalleled in other countries, and many high-quality products that are not only delicious but can be stored for a very long time (7 to 10 years).

\r\n\r\n \r\n\r\nGreen Design, founded in the aftermath of the 2011 Great East Japan Earthquake, specializes in the planning and marketing of preserved water and preserved food for emergency stockpiling, with a desire to \"provide everyone in this country with the necessary supplies at the time of the disaster.\"

\r\n\r\nGreen Design's emergency food products are highly recognized for their high level of safety and have been adopted by over 340 local governments, including the Tokyo Metropolitan Government and Osaka Prefecture, and are also widely delivered and stockpiled throughout the country at airports, stadiums, and other public facilities, as well as at corporations, hospitals, schools, and homes as well.

\r\n\r\nThe company has also been manufacturing and selling emergency rations in consideration of diversity in nationality, religion, food culture, and constitution, and has acquired Halal certification, product descriptions in 30 languages, and no use of 28 specified ingredients for food allergies.

\r\n\r\nGreen Design has been active in expanding its business overseas, believing that preparations for emergencies are necessary in countries beyond Japan. However, overseas sales channels have not developed as quickly as expected because disaster awareness is not as high overseas as it is in Japan.

\r\n\r\nIt was during this time that they came across Standage's \"Digitrad,\" a trade full-support package service, and signed a contract in September 2022.

\r\n\r\n\"Digitrad\" enables companies to undertake the entire process of sales channel development and overseas marketing even if they do not have a specific sales destination in advance.


\r\n\r\n \r\n\r\n\u25a0Main Service Offerings<\/strong>

\r\n\r\nWe purchase manufacturers' products within Japan, allowing them to export their products using the same procedures and man-hours as for shipments to the domestic market. Standage will then handle all aspects of the export process, including sales channel development, contract-related work, and export-related documentation.

\r\n\r\nAt the same time, Standage will conduct research to understand the manufacturer's products and the market and demand in the local market. Based on the results, we conduct sales promotion activities such as exhibition at trade shows where local buyers gather. From generating inquiries to price negotiation, contract negotiation, settlement, and transportation arrangements including samples, all are undertaken by Standage.

\r\n\r\n \r\n\r\nAs mentioned earlier, the custom of keeping \"emergency rations\" in reserve is not as deeply rooted overseas as it is in Japan, making it difficult to create demand for green design products.

\r\n\r\n \r\n\r\nFor this reason, we focused on the following points, rather than just as \"stored food for emergencies\": \"easy to eat without hot or cold water,\" \"can be stored for 7 to 10 years,\" \"delicious with a particular taste,\" and \"certified halal and safe for allergy sufferers. As a retort pouch food for daily use, we conducted local sales promotion activities, overseas EC sales, and various marketing measures mainly in Southeast Asia.

\r\n\r\nSince our participation in a food exhibition in Singapore, the number of purchases through cross-border EC by individual consumers has gradually increased, and as of January 2024, we receive orders for about several dozen units from Singapore and the Philippines almost every day.

\r\n\r\n \r\n\r\nIn addition, we have also focused on the fact that emergency rations stockpiled by local governments, companies, and facilities in Japan are forced to be discarded for replacement when their shelf life is approaching, and we are working to collect and deliver these rations to emerging countries such as Africa.

\r\n\r\nGreen Design products have a shelf life of about eight years after manufacture for those that have been stored for seven years, and can withstand temperatures ranging from 20 to 80 degrees Celsius.

\r\n\r\nThe fact that the products are food products and can be transported by sea in containers at room temperature makes these initiatives possible.

\r\n\r\nIn January 2023, we actually visited a food bank in Nigeria and confirmed that there is a definite need for the product.

\r\n\r\nIn the future, we plan to continue and expand sales to Southeast Asia and other regions, as well as to engage in activities to provide preserved food to Africa as a way to contribute to solving both the food loss problem in Japan and the food crisis in emerging countries.

\r\n\r\n\"\"


\r\n\r\n\u25a0Koichiro Ryu, Managing Director and President, Green Design & Consulting, Inc.<\/strong>\r\n

\r\nAs an exporter of automobiles to Japan in the U.S. in the 1990s, I had a dream of one day being involved in the export of excellent \"Made in Japan\" products.
\r\n\r\nThe business I started after returning to Japan, related to disaster-prevention food preserves, has been very successful, with 340 municipalities throughout Japan adopting our products.

\r\n\r\n \r\n\r\nIt was during this time that we came across Standage's \"Digitrad\" and signed a contract with them, convinced that this service would be a perfect fit for our company, which is busy with domestic disaster prevention demand alone.
\r\n\r\nWe are always amazed at the thorough consultations in Japan as well as at overseas exhibitions, and at the same time, we are always amazed at their innovative and precise proposals that are eye-opening to us.

\r\n\r\n \r\n\r\nWe will continue to improve our food-specific long-term preservation technology and strive to deliver Japanese food products, which have a reputation for being delicious all over the world, to as many people as possible.


\r\n\r\n \r\n\r\n\u25a0About Digitrad, adopted by a total of 100 companies in Japan<\/strong>

\r\nDigitrad is a one-stop comprehensive trade package service developed by Standage, covering everything from the development of sales channels, negotiations and contracts, settlement and administrative procedures related to logistics and customs clearance.
\r\nWhile Japan's overall export turnover has been rising moderately due to the sharp depreciation of the yen in the second half of 2022 and national efforts to increase exports, the gap between the export turnover of SMEs by urban and rural areas remains significant.
\r\nDigitrad was created as a packaged service that provides a one-stop trade process from sales channel development to contracting, negotiation, settlement and logistics, so that Japanese manufacturers facing these challenges can more freely and easily expand their business overseas.
\r\nThis service is not limited to the systematisation of some operations or consulting, but can 'full-support' the entire flow of trade.

\r\n\u25c7Digitrad service official website:\r\nhttps:\/\/standage.co.jp\/digitrad<\/a>"},"author":{"author_image":"","author_name":"","author_image_link":"","introduction":""},"production_published":true},"_links":{"self":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/5224"}],"collection":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/comments?post=5224"}],"version-history":[{"count":4,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/5224\/revisions"}],"predecessor-version":[{"id":5239,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/5224\/revisions\/5239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/media\/5226"}],"wp:attachment":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/media?parent=5224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/categories?post=5224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/tags?post=5224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}