{"id":6326,"date":"2025-03-18T13:00:17","date_gmt":"2025-03-18T04:00:17","guid":{"rendered":"https:\/\/wp.standage.co.jp\/?p=6326"},"modified":"2026-02-06T12:08:28","modified_gmt":"2026-02-06T03:08:28","slug":"result20250317","status":"publish","type":"post","link":"https:\/\/wp.standage.co.jp\/us\/2025\/03\/18\/result20250317\/","title":{"rendered":"[With the Yen at Your Advantage! What are the Keys to Successful Overseas Expansion for Small and Medium-Sized Manufacturing Companies?] We reveal the secrets to success seen in companies with increasing overseas sales\u2014a complete analysis from initial investment to utilizing support systems.\u00a0"},"content":{"rendered":"<p><b>STANDAGE Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director &amp; CEO: Akinori Adachi) has conducted a survey targeting 101 managers and executives of small and medium-sized manufacturing companies (with fewer than 1,000 employees) that have achieved a certain level of success in overseas expansion (increased overseas sales over the past three years) regarding the secrets to success in overseas expansion for small and medium-sized manufacturing companies.<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">01 | The most common source of information for manufacturers that have successfully expanded overseas is &quot;referrals from local business partners or acquaintances&quot; at 42.61 TP3T.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">02 | The top success factors for companies expanding overseas are: 1st place: &quot;Securing a reliable local partner&quot; (47.51 TP3T), 2nd place: &quot;Thorough research of the local market&quot; (33.71 TP3T)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">03 | More than half of the manufacturing companies that have developed overseas markets responded that they &quot;aim for further expansion.&quot;<\/span><\/li>\n<\/ul>\n<p><b>Survey Overview<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Survey Name: Survey on the Secrets to Success in Overseas Expansion for Small and Medium-Sized Manufacturing Companies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Survey method: Online survey planned by &quot;Risapee\u00ae,&quot; a research data marketing service provided by IDEATECH<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Survey period: February 18, 2025 - February 20, 2025<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Valid responses: 101 managers and executives of small and medium-sized manufacturing companies (with fewer than 1,000 employees) that have expanded overseas and achieved some success (increased overseas sales over the past three years).<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">*1 | Some values have been rounded down to make the total 100%. Therefore, there may be slight differences from the actual calculated value.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">\u226aTerms of use\u226b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. Please clearly state &quot;Omakase Trading&quot; as the source of the information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2 If you use this content on a website, please include the following link as the source.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">URL:<a href=\"https:\/\/standage.co.jp\/service\/omakase\/\">https:\/\/standage.co.jp\/service\/omakase\/<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><b>\u25a0 The main objectives of expanding overseas are &quot;increasing sales and profits&quot; and &quot;developing new markets.&quot;<\/b><\/p>\n<p><b>&quot;Q1. What are the main reasons your company is expanding overseas? (Multiple answers allowed)&quot;<\/b><span style=\"font-weight: 400;\">When asked (n=101),<\/span><b>&quot;Increasing sales and profits&quot; was 57.41 TP3T, &quot;Developing new markets&quot; was 43.61 TP3T, and &quot;Procurement of raw materials and parts&quot; was 29.71 TP3T.<\/b><span style=\"font-weight: 400;\">The answer was:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-6338\" src=\"https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/6d4e89640ae25e6c89c8d272dd0838ad-1024x708.jpg\" alt=\"\" width=\"750\" height=\"519\" srcset=\"https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/6d4e89640ae25e6c89c8d272dd0838ad-1024x708.jpg 1024w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/6d4e89640ae25e6c89c8d272dd0838ad-300x207.jpg 300w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/6d4e89640ae25e6c89c8d272dd0838ad-768x531.jpg 768w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/6d4e89640ae25e6c89c8d272dd0838ad-18x12.jpg 18w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/6d4e89640ae25e6c89c8d272dd0838ad.jpg 1109w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><b>\u2022 Increased sales and profits: 57.4%<\/b><\/p>\n<p><b>\u2022 Development of new markets: 43.6%<\/b><\/p>\n<p><b>\u2022 Procurement of raw materials and parts: 29.7%<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u2022 Reduction in production costs: 28.7%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">- Increased competition with rival companies: 14.9%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">- Improved brand power: 8.9%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">- Acquisition of technology and know-how: 7.9%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">- Request from a business partner: 7.9%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">- Exchange rate risk hedging: 6.9%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2022 Securing talent: 5.9%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fbOther: 0.0%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fbI don&#039;t know\/cannot answer: 9.9%<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>\u25a0When considering overseas expansion, the most frequently cited source of information was &quot;referrals from local business partners or acquaintances,&quot; at 42.6%.<\/b><\/p>\n<p><b>&quot;Q2. What information sources did you use when considering expanding overseas? (Multiple answers allowed)&quot;<\/b><span style=\"font-weight: 400;\">When asked (n=101),<\/span><b>&quot;Introductions from local business partners or acquaintances&quot; scored 42.61 TP3T, &quot;Information from JETRO and government agencies&quot; scored 31.71 TP3T, and &quot;Industry associations and chambers of commerce&quot; scored 26.71 TP3T.<\/b><span style=\"font-weight: 400;\">The answer was:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-6337\" src=\"https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/83675cfe6c7aa07018be8306b751b46b-1024x708.jpg\" alt=\"\" width=\"750\" height=\"519\" srcset=\"https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/83675cfe6c7aa07018be8306b751b46b-1024x708.jpg 1024w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/83675cfe6c7aa07018be8306b751b46b-300x207.jpg 300w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/83675cfe6c7aa07018be8306b751b46b-768x531.jpg 768w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/83675cfe6c7aa07018be8306b751b46b-18x12.jpg 18w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/83675cfe6c7aa07018be8306b751b46b.jpg 1109w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><b>- Referral from local business partners or acquaintances: 42.6%<\/b><\/p>\n<p><b>\u2022 Information from JETRO and other government agencies: 31.7%<\/b><\/p>\n<p><b>\u2022 Industry associations and chambers of commerce: 26.7%<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u2022 In-house market research: 24.8%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2022 Advice from private consultants: 17.8%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fbOther: 0.0%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fbI don&#039;t know\/cannot answer: 23.8%<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u25a0 Approximately half of respondents prioritize &quot;securing a reliable local partner&quot; in order to succeed in overseas expansion.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>&quot;Q3. What initiatives did you prioritize to ensure success in your overseas expansion? (Multiple answers allowed)&quot;<\/b><span style=\"font-weight: 400;\">When asked (n=101),<\/span><b>&quot;Securing reliable local partners&quot; scored 47.51 TP3T, &quot;Thorough market research&quot; scored 33.71 TP3T, and &quot;Recruiting and developing high-quality personnel&quot; scored 33.71 TP3T.<\/b><span style=\"font-weight: 400;\">The answer was:<\/span><img loading=\"lazy\" class=\"alignnone size-large wp-image-6336\" src=\"https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/ae19ebce3cef19890b7dbb7821020e0c-1024x708.jpg\" alt=\"\" width=\"750\" height=\"519\" srcset=\"https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/ae19ebce3cef19890b7dbb7821020e0c-1024x708.jpg 1024w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/ae19ebce3cef19890b7dbb7821020e0c-300x207.jpg 300w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/ae19ebce3cef19890b7dbb7821020e0c-768x531.jpg 768w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/ae19ebce3cef19890b7dbb7821020e0c-18x12.jpg 18w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/ae19ebce3cef19890b7dbb7821020e0c.jpg 1109w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><b>\u2022 Securing reliable local partners: 47.5%<\/b><\/p>\n<p><b>\u2022 Thorough research of the local market: 33.7%<\/b><\/p>\n<p><b>\u2022 Recruitment and development of high-quality personnel: 33.7%<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u2022 Product development tailored to local needs: 21.8%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2022 Active use of digital tools: 19.8%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fbUtilization of government and public support organizations (JETRO, local government subsidies, etc.): 14.9%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2022 Phased investment and deployment: 14.9%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">- Alliances with local companies: 13.9%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2022 Establishment of a risk management system: 8.9%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2022 Intellectual property rights protection measures: 7.9%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fbOther: 0.0%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fbI don&#039;t know\/cannot answer: 18.8%<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u25a0When expanding overseas, the most common initial investment amount was &quot;3 million to less than 5 million yen&quot; at 16.8%.<\/b><\/p>\n<p><b>&quot;Q4. What was the initial investment amount (total amount of capital investment, personnel costs, marketing expenses, etc.) when you expanded overseas?&quot;<\/b><span style=\"font-weight: 400;\">When asked (n=101),<\/span><b>&quot;3 million yen to less than 5 million yen&quot; was 16.81 TP3T, &quot;8 million yen to less than 10 million yen&quot; was 10.91 TP3T, and &quot;1 million yen to less than 3 million yen&quot; was 10.91 TP3T.<\/b><span style=\"font-weight: 400;\">The answer was:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-6335\" src=\"https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/44908ca9fb8fba5769ed655d3e07a043-1024x708.jpg\" alt=\"\" width=\"750\" height=\"519\" srcset=\"https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/44908ca9fb8fba5769ed655d3e07a043-1024x708.jpg 1024w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/44908ca9fb8fba5769ed655d3e07a043-300x207.jpg 300w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/44908ca9fb8fba5769ed655d3e07a043-768x531.jpg 768w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/44908ca9fb8fba5769ed655d3e07a043-18x12.jpg 18w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/44908ca9fb8fba5769ed655d3e07a043.jpg 1109w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">- Less than 1 million yen: 2.0%<\/span><\/p>\n<p><b>\u30fb1 million yen to less than 3 million yen: 9.9%<\/b><\/p>\n<p><b>\u30fb3 million yen to less than 5 million yen: 16.8%<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30fb5 million yen to less than 8 million yen: 3.0%<\/span><\/p>\n<p><b>\u30fb8 million yen to less than 10 million yen: 10.9%<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30fb\u00a510 million to less than \u00a530 million: 8.9%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fb30 million yen to less than 50 million yen: 5.0%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fb50 million yen to less than 100 million yen: 5.0%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fbOver 100 million yen: 5.9%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fbUnknown: 32.6%<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u25a0The most effective methods for developing sales channels included &quot;utilizing local agents&quot; and &quot;collaborating with local companies.&quot;<\/b><\/p>\n<p><b>&quot;Q5. What was the most effective method you used to develop sales channels locally?&quot;<\/b><span style=\"font-weight: 400;\">When asked (n=101),<\/span><b>&quot;Utilizing local agents&quot; scored 22.71 TP3T, &quot;Collaborating with local companies&quot; scored 21.81 TP3T, and &quot;Exhibiting at trade shows and exhibitions&quot; scored 20.81 TP3T.<\/b><span style=\"font-weight: 400;\">The answer was:<\/span><img loading=\"lazy\" class=\"alignnone size-large wp-image-6334\" src=\"https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/8e4fab1738c616e5a61c4c730915196d-1024x708.jpg\" alt=\"\" width=\"750\" height=\"519\" srcset=\"https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/8e4fab1738c616e5a61c4c730915196d-1024x708.jpg 1024w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/8e4fab1738c616e5a61c4c730915196d-300x207.jpg 300w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/8e4fab1738c616e5a61c4c730915196d-768x531.jpg 768w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/8e4fab1738c616e5a61c4c730915196d-18x12.jpg 18w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/8e4fab1738c616e5a61c4c730915196d.jpg 1109w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><b>\u30fbUtilization of local agents: 22.7%<\/b><\/p>\n<p><b>\u2022 Collaboration with local companies: 21.8%<\/b><\/p>\n<p><b>- Participation in exhibitions and trade fairs: 20.8%<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u30fbUtilizing online marketplaces: 11.9%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">- Establishment of independent sales offices: 5.0%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fbOther: 0.0%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">- Nothing in particular: 2.0%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fbI don&#039;t know\/cannot answer: 15.8%<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u25a0 More than 40% utilize &quot;online marketplaces (Amazon, Alibaba, etc.)&quot; for expanding sales channels and branding in overseas markets.<\/b><\/p>\n<p><b>&quot;Q6. How are you currently utilizing online strategies (digital tools) for expanding sales channels and branding in overseas markets? (Multiple answers allowed)&quot;<\/b><span style=\"font-weight: 400;\">When asked (n=101),<\/span><b>&quot;Utilizing online marketplaces (Amazon, Alibaba, etc.)&quot; received 40.61 TP3T, &quot;Operating our own e-commerce site (for overseas markets)&quot; received 29.71 TP3T, and &quot;Conducting promotions on social media (Facebook, Instagram, LinkedIn, etc.)&quot; received 27.71 TP3T.<\/b><span style=\"font-weight: 400;\">The answer was:<\/span><img loading=\"lazy\" class=\"alignnone size-large wp-image-6333\" src=\"https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/89d4fb8220a299db4969b518ff43cc51-1024x708.jpg\" alt=\"\" width=\"750\" height=\"519\" srcset=\"https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/89d4fb8220a299db4969b518ff43cc51-1024x708.jpg 1024w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/89d4fb8220a299db4969b518ff43cc51-300x207.jpg 300w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/89d4fb8220a299db4969b518ff43cc51-768x531.jpg 768w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/89d4fb8220a299db4969b518ff43cc51-18x12.jpg 18w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/89d4fb8220a299db4969b518ff43cc51.jpg 1109w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><b>\u2022 Utilizing online marketplaces (Amazon, Alibaba, etc.): 40.6%<\/b><\/p>\n<p><b>\u2022 Operates its own e-commerce site (for overseas customers): 29.7%<\/b><\/p>\n<p><b>\u2022 We are conducting promotions on social media (Facebook, Instagram, LinkedIn, etc.): 27.7%<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u2022 Uses online advertising (search ads, display ads, etc.): 14.9%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fbOther: 0.0%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">- Nothing in particular: 14.9%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fbI don&#039;t know\/cannot answer: 14.9%<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>\u25a044.6% of respondents focus on &quot;market growth potential&quot; when selecting overseas expansion destinations.<\/b><\/p>\n<p><b>&quot;Q7. What criteria did you prioritize when selecting overseas expansion destinations? (Multiple answers allowed)&quot;<\/b><span style=\"font-weight: 400;\">When asked (n=101),<\/span><b>&quot;Market growth potential&quot; scored 44.61 TP3T, &quot;Competitive landscape&quot; scored 38.61 TP3T, and &quot;Regulations and permits&quot; scored 33.71 TP3T.<\/b><span style=\"font-weight: 400;\">The answer was:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-6332\" src=\"https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/ddd2d0504bb6087ad02de3197fe420be-1024x708.jpg\" alt=\"\" width=\"750\" height=\"519\" srcset=\"https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/ddd2d0504bb6087ad02de3197fe420be-1024x708.jpg 1024w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/ddd2d0504bb6087ad02de3197fe420be-300x207.jpg 300w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/ddd2d0504bb6087ad02de3197fe420be-768x531.jpg 768w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/ddd2d0504bb6087ad02de3197fe420be-18x12.jpg 18w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/ddd2d0504bb6087ad02de3197fe420be.jpg 1109w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><b>Market growth potential: 44.6%<\/b><\/p>\n<p><b>\u2022 Competitive situation: 38.6%<\/b><\/p>\n<p><b>\u30fbLegal regulations\/permits: 33.7%<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Logistics costs: 26.7%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2022 Labor cost level: 20.8%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fbPolitical stability: 16.8%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2022 Intellectual property protection system: 15.8%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Infrastructure development status: 12.9%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2022 Compatibility with business practices: 10.9%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fbOther: 0.0%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fbI don&#039;t know\/cannot answer: 16.8%<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>\u25a0The biggest challenge in deciding to expand overseas was: 1st place: &quot;Selecting partner companies (local agents, joint venture partners, etc.)&quot;, 2nd place: &quot;Determining the scale and schedule of investment&quot;.<\/b><\/p>\n<p><b>&quot;Q8. Please describe the challenges you faced in deciding to expand overseas. (Multiple answers allowed)&quot;<\/b><span style=\"font-weight: 400;\">When asked (n=101),<\/span><b>&quot;Selection of partner companies (local agents, joint venture partners, etc.)&quot; was 37.61 TP3T, &quot;Determination of investment scale and schedule&quot; was 34.71 TP3T, and &quot;Determination of business areas and business models to be developed&quot; was 33.71 TP3T.<\/b><span style=\"font-weight: 400;\">The answer was:<\/span><img loading=\"lazy\" class=\"alignnone size-large wp-image-6331\" src=\"https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/0e915514d3dd83b26ddf103a59d4601d-1024x708.jpg\" alt=\"\" width=\"750\" height=\"519\" srcset=\"https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/0e915514d3dd83b26ddf103a59d4601d-1024x708.jpg 1024w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/0e915514d3dd83b26ddf103a59d4601d-300x207.jpg 300w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/0e915514d3dd83b26ddf103a59d4601d-768x531.jpg 768w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/0e915514d3dd83b26ddf103a59d4601d-18x12.jpg 18w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/0e915514d3dd83b26ddf103a59d4601d.jpg 1109w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><b>- Selection of partner companies (local agents, joint venture partners, etc.): 37.6%<\/b><\/p>\n<p><b>- Determination of investment scale and schedule: 34.7%<\/b><\/p>\n<p><b>- Determining the business areas and business models to develop: 33.7%<\/b><\/p>\n<p><span style=\"font-weight: 400;\">- Decision on the country\/region to enter: 32.7%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">- Determining organizational structure and personnel allocation: 16.8%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fbOther: 0.0%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">- None in particular: 3.0%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fbI don&#039;t know\/cannot answer: 16.8%<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u25a0Regarding future overseas expansion, more than half aim for further expansion.<\/b><\/p>\n<p><b>&quot;Q9. What are your plans for future overseas expansion?&quot;<\/b><span style=\"font-weight: 400;\">When asked (n=101),<\/span><b>&quot;Aiming for further expansion&quot; received 50.51 TP3T, while &quot;Aiming to maintain the status quo&quot; received 22.81 TP3T.<\/b><span style=\"font-weight: 400;\">The answer was:<\/span><img loading=\"lazy\" class=\"alignnone size-large wp-image-6330\" src=\"https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/7f33b35325c6ef74c29c0f52ac97b3df-1024x708.jpg\" alt=\"\" width=\"750\" height=\"519\" srcset=\"https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/7f33b35325c6ef74c29c0f52ac97b3df-1024x708.jpg 1024w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/7f33b35325c6ef74c29c0f52ac97b3df-300x207.jpg 300w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/7f33b35325c6ef74c29c0f52ac97b3df-768x531.jpg 768w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/7f33b35325c6ef74c29c0f52ac97b3df-18x12.jpg 18w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/7f33b35325c6ef74c29c0f52ac97b3df.jpg 1109w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><b>\u2022 Aiming for further expansion: 50.5%<\/b><\/p>\n<p><b>- Aim to maintain the status quo: 22.8%<\/b><\/p>\n<p><span style=\"font-weight: 400;\">- Considering scaling down: 15.8%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">- Considering withdrawal: 1.0%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other: 1.0%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fbI don&#039;t know\/cannot answer: 8.9%<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u25a0 More than half will focus on &quot;entering new markets&quot; in their future overseas expansion.<\/b><\/p>\n<p><b>&quot;Q10. What initiatives would you like to focus on in your future overseas expansion? (Multiple answers allowed)&quot;<\/b><span style=\"font-weight: 400;\">When asked (n=101),<\/span><b>&quot;Entering new markets&quot; scored 45.51 TP3T, &quot;Increasing market share in existing markets&quot; scored 37.61 TP3T, and &quot;Expanding product lineup&quot; scored 35.61 TP3T.<\/b><span style=\"font-weight: 400;\">The answer was:<\/span><img loading=\"lazy\" class=\"alignnone size-large wp-image-6329\" src=\"https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/49b05dc0f21137d48e0b092d9b8060ce-1024x708.jpg\" alt=\"\" width=\"750\" height=\"519\" srcset=\"https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/49b05dc0f21137d48e0b092d9b8060ce-1024x708.jpg 1024w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/49b05dc0f21137d48e0b092d9b8060ce-300x207.jpg 300w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/49b05dc0f21137d48e0b092d9b8060ce-768x531.jpg 768w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/49b05dc0f21137d48e0b092d9b8060ce-18x12.jpg 18w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/49b05dc0f21137d48e0b092d9b8060ce.jpg 1109w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><b>- Entry into new markets: 45.5%<\/b><\/p>\n<p><b>- Increased market share in existing markets: 37.61 TP3T<\/b><\/p>\n<p><b>- Expansion of product lineup: 35.6%<\/b><\/p>\n<p><span style=\"font-weight: 400;\">- Strengthening of local production system: 26.7%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">- Strengthening research and development capabilities: 19.8%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2022 Promotion of digitalization: 19.8%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2022 Utilization of M&amp;A: 10.9%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">- Strengthening human resource development: 10.9%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fbOther: 0.0%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30fbI don&#039;t know\/cannot answer: 11.9%<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>\u25a0 Summary<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This time, we conducted a survey targeting 101 managers and executives of small and medium-sized manufacturing companies (with fewer than 1,000 employees) that have expanded overseas and achieved a certain level of success (increased overseas sales over the past three years), to find out the secrets to success in overseas expansion for small and medium-sized manufacturing companies.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For small and medium-sized manufacturers, overseas expansion is driven not merely by survival instincts, but by a growth-oriented mindset. The survey revealed that 57.41 TP3T cited &quot;expanding sales and profits&quot; as their objective, and more than half indicated their intention to further expand their overseas business. This clearly demonstrates their emphasis on overseas markets as a future source of revenue.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Securing local partners is considered crucial for success. When entering the market, 42.6% relied on &quot;introductions from local business partners and acquaintances,&quot; while 47.5% cited &quot;securing trustworthy local partners&quot; as a key success factor. Developing networks and partnership strategies in advance is a shortcut to success.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Another characteristic is a prudent investment stance that minimizes risk (*2). The most common initial investment amount is &quot;3 million to less than 5 million yen,&quot; and when selecting a market to enter, &quot;market growth potential&quot; (44.6%) is the most important factor, with securing sales channels through &quot;utilizing local agents&quot; (22.7%) being considered effective. Companies are adopting strategies that seek growth by looking at untapped markets.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Against this backdrop, the trend is to focus on &quot;entering new markets&quot; (45.5%) while also concentrating on &quot;expanding market share in existing markets&quot; (37.6%) and &quot;expanding product lineups&quot; (35.6%). In particular, there is a noticeable effort to actively explore new growth opportunities while simultaneously working to expand the size of existing markets and diversify products.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The challenges include &quot;understanding the local market&quot; and &quot;organizational response.&quot; While 33.7% cites &quot;thorough research of the local market&quot; as a success factor, the difficulty in selecting partners is also a challenge. To overcome these, thorough market research and a long-term perspective from the entire organization are required.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In general, companies are pursuing comprehensive growth strategies that diversify risk by targeting untapped new markets while simultaneously expanding their market share and strengthening their product lineups in existing markets. These efforts are expected to lead to enhanced competitiveness and sustainable growth in overseas markets.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This survey revealed the importance of securing reliable local partners and conducting market research for small and medium-sized manufacturing companies expanding overseas. With the domestic market shrinking, more companies are making overseas expansion a cornerstone of their growth strategy, and the weak yen is also providing a tailwind (*3). On the other hand, there are many challenges when expanding overseas, such as determining the scale of investment and selecting appropriate partners. The government is also strengthening its efforts to support the overseas expansion of SMEs, and support measures for market development and fundraising are being expanded (*4). Given this environment, companies are required to streamline trade operations and strengthen risk management, and there is a need for means to realize smoother overseas expansion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">*2 | Hitotsubashi University HQ Web Magazine<\/span><a href=\"https:\/\/x.gd\/QR4BI\"><span style=\"font-weight: 400;\">https:\/\/x.gd\/QR4BI<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">*3 | Small and Medium Enterprise Agency<\/span><a href=\"https:\/\/x.gd\/1CeDw\"><span style=\"font-weight: 400;\">https:\/\/x.gd\/1CeDw<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">*4 | Nikkei |<\/span><a href=\"https:\/\/www.nikkei.com\/article\/DGXZQOCC04CCU0U4A001C2000000\/\"><span style=\"font-weight: 400;\">https:\/\/www.nikkei.com\/article\/DGXZQOCC04CCU0U4A001C2000000\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">JETRO |<\/span><a href=\"https:\/\/www.jetro.go.jp\/biz\/areareports\/special\/2022\/1002\/a9c529af460e7ded.html\"><span style=\"font-weight: 400;\">https:\/\/www.jetro.go.jp\/biz\/areareports\/special\/2022\/1002\/a9c529af460e7ded.html<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">*5 | Prime Minister&#039;s Office |<\/span><a href=\"https:\/\/www.kantei.go.jp\/jp\/101_kishida\/statement\/2023\/1023shoshinhyomei.html\"><span style=\"font-weight: 400;\">https:\/\/www.kantei.go.jp\/jp\/101_kishida\/statement\/2023\/1023shoshinhyomei.html<\/span><\/a><\/p>\n<hr \/>\n<p><b>\u25a0Handle all your trade needs with us | Trade agency service &quot;Omakase Trade&quot;<\/b><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-6328\" src=\"https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/945652cae3caacbe1aa3ead48885f1ba.png\" alt=\"\" width=\"602\" height=\"305\" srcset=\"https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/945652cae3caacbe1aa3ead48885f1ba.png 602w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/945652cae3caacbe1aa3ead48885f1ba-300x152.png 300w, https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/03\/945652cae3caacbe1aa3ead48885f1ba-18x9.png 18w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">STANDAGE will support you with all the tasks necessary for successful overseas expansion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We provide one-stop support for trade operations, including exporting, expanding sales channels, and developing sales channels.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Due to the recent sustained depreciation of the yen and the government&#039;s efforts to expand exports, Japan&#039;s overall export volume has been on a gradual upward trend. However, when looking at the export volume of small and medium-sized enterprises in urban and rural areas, the gap is still widening.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To enable small and medium-sized manufacturers throughout Japan to expand overseas more freely and easily, we offer a package service that handles everything from market development and contracts\/negotiations to settlements and logistics, providing a complete &quot;leave it to us&quot; trade creation service. As of August 2024, the total number of companies that have adopted our service has reached 250.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For more information:<\/span><a href=\"https:\/\/standage.co.jp\/service\/omakase\/\"><span style=\"font-weight: 400;\">https:\/\/standage.co.jp\/service\/omakase\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<hr \/>\n<p><b>\u25a0Company Profile<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Company name: STANDAGE Co., Ltd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Established: March 7, 2017<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Representative: Akira Adachi, President and CEO<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Address: Sumitomo Fudosan Landmark Plaza 3F, 1-6-7 Shibakoen, Minato-ku, Tokyo 105-0011, Japan<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Business Description: Development and provision of a digital trade platform based on blockchain and AI technologies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">URL:<\/span><a href=\"https:\/\/standage.co.jp\/\"><span style=\"font-weight: 400;\">https:\/\/standage.co.jp\/<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>STANDAGE Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director &amp; CEO: Akinori Adachi) conducted a survey of 101 managers and executives of small and medium-sized manufacturing companies (with fewer than 1,000 employees) that have achieved a certain level of success in overseas expansion (increased overseas sales over the past three years)... <a class=\"more-link\" href=\"https:\/\/wp.standage.co.jp\/us\/2025\/03\/18\/result20250317\/\">Continue reading <span class=\"screen-reader-text\">[With the Yen at Your Advantage! What are the Keys to Successful Overseas Expansion for Small and Medium-Sized Manufacturing Companies?] We reveal the secrets to success seen in companies with increasing overseas sales\u2014a complete analysis from initial investment to utilizing support systems.\u00a0<\/span><\/a><\/p>","protected":false},"author":5,"featured_media":6339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[136],"tags":[],"acf":{"en_news":{"custom_css":"","en_title":"","content":""},"author":{"author_image":"","author_name":"","author_image_link":"","introduction":""},"production_published":true},"_links":{"self":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/6326"}],"collection":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/comments?post=6326"}],"version-history":[{"count":5,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/6326\/revisions"}],"predecessor-version":[{"id":6343,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/6326\/revisions\/6343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/media\/6339"}],"wp:attachment":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/media?parent=6326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/categories?post=6326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/tags?post=6326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}