\nThis project aims to revitalize local communities and brings together the strengths of three companies: Mitsubishi Corporation, which has connections with local governments and project management capabilities; ABC, which has local subsidiaries and extensive experience in implementing and managing events overseas; and Standage, which provides a door-to-door small-lot transportation network using temperature-controlled air freight (*).
\nThrough this event, Standage established and provided a door-to-door small-package shipping network using temperature-controlled air freight to Singapore, allowing us to confirm its practicality, usefulness, and strong demand in both countries.
\nFurthermore, in November 2024, as part of a similar initiative by the three companies, we held an event in Singapore to promote the appeal of Shima City's "food culture," as well as a pairing event featuring Shima City's abundant local ingredients with Japanese sake.
\nThis project involves collaboration between three companies and has been continuously conducting demonstrations since 2023, primarily with the objective of building and operating a small-package transportation network utilizing temperature-controlled air freight.
\nFrom a temperature control perspective, food products are often used in the cargo for the demonstrations. Therefore, we believe that by exporting products from various regions of Japan for each demonstration and holding events locally, we can contribute to regional revitalization.<\/p>\n
Click here for information about the previous event (https:\/\/www.abc-cooking.co.jp\/press\/20241205_thailand-singapore\/<\/a>)<\/p>\n (*) The construction of this logistics network for transportation to Southeast Asia is being undertaken as part of JETRO's (Japan External Trade Organization) support project for diversifying overseas supply chains.<\/p>\n <\/p>\n \u25cfRegarding this initiative<\/strong> Although the fisheries industry is actively working to export seafood, it faces the challenge of having limited effective means for products that are difficult to mass-produce and secure lots for, such as seasonal seafood and specialty products produced on a small scale. Singapore boasts the highest economic level in Southeast Asia and is a highly attractive country as both a consumer and export market. Demand for Japanese food products is also significant, with exports of agricultural, forestry, and fishery products and food from Japan reaching 54.75 billion yen in 2023, of which fishery products accounted for 8.83 billion yen. <\/p>\n \u25cfEvent Overview<\/strong><\/p>\n <\/p>\n Date and time February 23, 2020 10:30-12:30 <\/p>\n \u25cfWe use plenty of ingredients from Choshi and have developed recipes that are tailored to the local taste.<\/strong><\/p>\n The event featured original dishes using local Choshi ingredients such as tsurikinme (a type of snapper), mehikari (a type of small fish), canned mackerel, and Afro Cabbage, as well as traditional seasonings from Choshi, a town long known for its fermented foods, including Yamasa soy sauce, Higeta soy sauce, and Hishio. Participants enjoyed pairing these dishes with Choshi's local alcoholic beverages, such as sake, white wine, and beer.<\/p>\n <Singapore Menu Overview><\/p>\n Steamed dried golden snapper <\/p>\n \u25cfExperience all the charms of Choshi City<\/strong><\/p>\n At the event, Mayor Shinichi Koshikawa introduced the charms of Choshi through a video presentation, and business representatives appeared in various costumes to give diverse presentations showcasing the appeal of Choshi's food culture and ingredients, allowing attendees to experience the city's charms from multiple perspectives. Participants also had the opportunity to sample cabbage juice, cola, and wet rice crackers, allowing them to directly enjoy the charms of Choshi, primarily through its food, and the event was met with overwhelmingly positive feedback.<\/p>\n <\/p>\n [Voices from local participants (partial)]<\/strong><\/p>\n I was so impressed when I saw a golden snapper for the first time!<\/p>\n I learned about Choshi for the first time. It's only an hour from Narita, so I'd like to visit.<\/p>\n I was surprised to find out that Choshi has so many different tourist attractions, foods, and drinks. I'll definitely go visit!<\/p>\n <\/p>\n List of cooperating companies *In no particular order<\/strong><\/p>\n Choshi City Fisheries Cooperative Association, Chiba Prefecture Fisheries Cooperative Association Federation, Choshi Chamber of Commerce and Industry, Yamasa Soy Sauce Co., Ltd., Higeta Soy Sauce Co., Ltd., Choshi Electric Railway Co., Ltd., Kurukuru Yahho Co., Ltd., Choshi Cheers Co., Ltd., Shinoda Canned Foods Co., Ltd., Ishigami Sake Brewery Co., Ltd., Choshi Yamaju Co., Ltd., Hamasuzu Sogei Co., Ltd., Marutoku Shoji Co., Ltd.<\/p>\n <\/p>\n Going forward, we will continue to spotlight the cultures and specialty products of various regions of Japan, promoting their appeal to people overseas, thereby expanding interest in Japanese food, culture, and tourism, and contributing to the revitalization of these regions through the purchase of products and visits.<\/p>\n <\/p>\n \u25a0 About ABC Cooking Studio<\/strong><\/p>\n https:\/\/www.abc-cooking.co.jp\/<\/a><\/p>\n ABC Cooking Studio is one of the world's largest cooking schools, with approximately 1.7 million members in Japan and overseas (as of October 2024).<\/p>\n ABC Cooking Studio opened its first overseas location in 2010. Since then, it has expanded its classrooms to eight countries and regions, including Japan, in Hong Kong, Taiwan, Singapore, Thailand, South Korea, Malaysia, and Indonesia, and is expanding its services mainly in Asia. Based on its corporate philosophy of "bringing smiles to dining tables all over the world," ABC Cooking Studio offers cooking, bread making, and cake making classes; abc kids is a cooking studio for children aged 4 and up; and 1-day cooking classes are also offered. Through these services, ABC Cooking Studio conveys the importance and joy of "homemade food" to its students. In addition, ABC Cooking Studio also operates regional revitalization projects through recipe development and consulting using local specialties, media businesses aimed at product promotion, and ABC Job Studio, a staffing service that provides personnel support to companies and local governments.<\/p>\n <\/p>\n \u25a0About Standage<\/strong><\/p>\n Founded in March 2017. With a vision of "creating a world where all countries have equal access to all goods," the company is developing a new trade settlement system that utilizes blockchain and stable coins to enable the safe, secure, and inexpensive simultaneous exchange of "goods" and "money" regardless of region or country. Seeing its main market to be emerging countries, including Africa, the company established a base in Nigeria shortly after its founding and began trade with Africa. Not limited to the trade settlement field, the company develops and provides systems that realize digital transformation for the entire trade system, including market development, ordering and international logistics, while also working to support exports by small and medium-sized enterprises in order to increase the number of new domestic trade players.<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>","protected":false},"excerpt":{"rendered":" ABC Cooking Studio Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Narumi Shimura; hereinafter referred to as ABC), which operates cooking schools in Japan and the Asian region, has partnered with Choshi City (Choshi City, Chiba Prefecture; Mayor: Shinichi Koshikawa) to launch a new initiative in Japan\u2026 Continue reading Event to promote Choshi City's "food culture" in Singapore<\/span><\/a><\/p>","protected":false},"author":5,"featured_media":6431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[41],"tags":[],"acf":{"en_news":{"custom_css":"","en_title":"","content":""},"author":{"author_image":"","author_name":"","author_image_link":"","introduction":""},"production_published":true},"_links":{"self":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/6395"}],"collection":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/comments?post=6395"}],"version-history":[{"count":3,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/6395\/revisions"}],"predecessor-version":[{"id":6456,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/posts\/6395\/revisions\/6456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/media\/6431"}],"wp:attachment":[{"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/media?parent=6395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/categories?post=6395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.standage.co.jp\/us\/wp-json\/wp\/v2\/tags?post=6395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nChoshi City is surrounded on three sides by rivers and the sea, with the Tone River, which boasts the largest drainage basin in Japan, to the north, and the Pacific Ocean to the east and south. It is a city where you can enjoy a variety of landscapes, from capes to towering cliffs, including the scenic Kimigahama and Inubosaki, the white Inubosaki Lighthouse, and the magnificent Byobugaura with its rugged cliffs.
\nBecause it is a region suitable for forming fishing grounds, it is known as a fishing city with Choshi Fishing Port, which boasts one of the highest catches in Japan, and also as a renowned soy sauce brewing area that has been in operation since the Edo period.<\/p>\n
\nThrough this initiative, we aim to verify the possibility of exporting even small lots while maintaining quality, and with the goal of further developing Choshi City's industries through export promotion, businesses in Choshi City have joined the project through Mitsubishi Corporation.<\/p>\n
\nFurthermore, the number of tourists from Singapore to Japan is also on the rise, with the number of Singaporean visitors to Japan reaching a record high in 2024.
\nFor these reasons, we determined that Singapore would be highly acceptable even with pricing based on small lots, and selected it as the venue for this event. It was very well received and concluded successfully.<\/p>\n![\"\"](\"https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/04\/pic2.jpg\")
<\/p>\n
\nVenue: ABC Cooking Studio Takashimaya SC Studio
\nNumber of participants: 52 people<\/p>\n![\"\"](\"https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/04\/pic3-300x194.jpg\")
<\/p>\n
\nMackerel dumplings and soy sauce garlic dip
\nDeep-fried Mehikari fish and lemon mayonnaise salad<\/p>\n![\"\"](\"https:\/\/wp.standage.co.jp\/wp-content\/uploads\/2025\/04\/pic4-1024x226.png\")
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