Hello, I'm staff member Mmi (^^)/

Japan is an island nation surrounded by the sea.
The seafood is so delicious!

Mackerel is an indispensable fish on the Japanese dining table.

In recent years, canned mackerel has become increasingly popular due to growing health consciousness and frequent TV coverage, and has overtaken the popular canned tuna to become the top-producing can for three consecutive years (49,349 tons, 2018 production statistics from the Japan Canned Food Association).

Mackerel is becoming increasingly popular and always ranks high in seafood exports.

According to the Ministry of Agriculture, Forestry and Fisheries, in 2019, a huge amount of mackerel was exported, about 170,000 tons, which is more than 30% of the total seafood exports.
And Nigeria has been the top export partner for mackerel for three consecutive years from 2017 to 2019! ✨ (Ministry of Finance "Trade Statistics" 2019)

In particular, in recent years, there has been an increase in the export of frozen small mackerel to African countries such as Nigeria, Ghana, and Egypt for consumption, and African countries now account for approximately 50% of mackerel exports.
In Nigeria, Japanese prawns are smaller and cheaper than Norwegian prawns, which are larger and more expensive, and are highly valued as an important source of protein.

In Nigeria, there is a huge hit product that has even been called the "national food" 🥫✨

This canned mackerel stewed in tomato sauce is called "GEISHA" and is sold by Kawasho Foods, a Japanese food trading company.
In Nigeria, "Geisha" has such brand power that it is synonymous with canned mackerel.

The day when Japanese food will boast the top share in Nigeria may be approaching!