2022.6.8

  • DAILY

[Staff Blog] A mega hit overseas! Japanese tea is on the rise!

【スタッフブログ】海外でメガヒット中!日本茶の躍進!

 

Hello! I'm staff member Mmi! ☆彡

What symbolizes Japan is,
Mt. Fuji, manga, sushi, etc.
There are various things to mention,
Japanese teas such as green tea, matcha, and roasted green tea are also examples of this.

It has been a part of Japanese life for a long time.
It's still an essential drink in modern times, isn't it?

Recently, matcha latte and roasted green tea latte,
In addition to drinks, they also serve sweets such as cookies and cakes.
It's becoming more common to see them!

In fact, I also
I'm writing this with a roasted green tea latte in hand! (lol)
When it first became popular, I was drinking it just to try it out.
Once I realized how unique and exquisite the flavor was, I was hooked... (^^;)

Regarding Japanese tea, the consumption of tea leaves is
As can be seen from the graph below,
Until recently, it has been on a gradual downward trend.
茶類の消費量の推移

But contrary to that,
The popularity of Japanese tea is gradually spreading overseas!!

For example, in the United States,
Drinks such as matcha drinks, which are Japanese teas with added sweetness,
It seems that adding matcha to protein drinks is becoming popular!

That’s quite innovative…(@_@)

In fact, if we look at the export figures,
Over the past 20 years, annual exports have grown by 14 times.
Last year, it exceeded 20 billion yen, setting a new record!

This trend has continued well into this year,
It's amazing that the number is already 151 TP3T higher than the same period last year!

The boom is not limited to the United States.
High-quality matcha is traded in the EU and the Middle East.
It seems that the unit price of "powdered tea" has become extremely high.

If you don't want to miss this opportunity
We will help you with your trade.
Please feel free to contact us!

Let's accelerate the boom together!
Hooray for Japanese tea\(^o^)/\(^o^)/

▶For inquiriesHere
orinfo@standage.co.jpfart!

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For trade-related inquiries, please contact us here.