ビジネスチャンスに溢れるオーストラリア　現地市場の現状・ポテンシャルと輸出の際に知っておきたいこと

Wednesday, April 17, 2024 15:00

Australia is full of business opportunities: Current state and potential of the local market and things you need to know when exporting

Event Outline

The Australian market is attracting attention due to its attractive features, such as "consumers with high purchasing power" and "a blue ocean with little competition for Japanese companies."

For Japanese small and medium-sized enterprises facing a shrinking domestic market and intensifying competition due to a declining population, it has become essential to develop sales channels into markets where such diverse business opportunities lie.

However, many people may have concerns or questions about the actual local market situation and specific sales and export methods.

In this seminar, "doq", which has a wide range of know-how about the Australian market, and "STANDAGE", which supports exports for small and medium-sized enterprises, will explain the current state of the Australian market and the basics of overseas expansion from their respective areas of expertise.

What is the current situation in the Australian market?

"What are the benefits of developing sales channels into the Australian market?"
"How should we brand and promote our product in the Australian market?"
Is it difficult to expand overseas?
"What are the basics of exporting that you should know if you are expanding overseas?"

We will explain these themes in an easy-to-understand manner using actual examples and data.

[Doq Lecture Content: What is the Current State of the Australian Market?]*Please note that this is subject to change.

  • Overview of the Australian market and its attractions
  • Benefits of Expanding
  • Introducing doq
  • PR/Promotion Examples

[STANDAGE Lecture Content: Start here! What you need to know when you start thinking about exporting]*Please note that this is subject to change.

  • The importance of overseas expansion (shrinking domestic market and export as national policy)
  • Hurdles for exporting by small and medium-sized enterprises
  • Introducing "DigiTrad"
  • "DigiTrad" Case Study

If you have any interest in expanding your product into the Australian market, please join us. We look forward to receiving your application.

Recommended for:

Owners of small and medium-sized businesses who have their own products

Company representatives interested in developing sales channels into Australia

Overseas strategy manager for company product promotion

Speakers

  • 戸澤昂大

    STANDAGE Co., Ltd. Sales

    Takahiro Tozawa

    Main career

    He is a member of the Domestic Sales Department, Sales Division. With a wealth of experience and specialized knowledge, he is a highly regarded professional in the industry.

    After graduating from university, he joined Metal One Corporation, where he gained extensive knowledge of the international trade business and the steel industry.

    After that, he worked as a business consultant at ABeam Consulting Ltd., gaining experience in the field of business x IT.

    Currently, he works in the domestic sales department of STANDAGE Co., Ltd., where he is working hard to promote various services including the trade package "DigiTrad."

  • 永見幸太

    doq Pty Ltd Account Planning Director - Head of Strategy

    Kota Nagami

    Main career

    After graduating from university, he worked at JTB Communication Design, a general advertising agency of the JTB Group, where he was mainly involved in tourism promotion for local governments and business development related to regional revitalization.

    In 2018, he joined doq, a marketing agency headquartered in Sydney, Australia.

    As a marketing strategy formulation professional at doq, he is responsible for developing marketing strategies for the Australian market for a wide range of businesses, from tourism operators such as the Japan National Tourism Organization and Hoshino Resorts to Japanese companies such as Yakult and Kokuyo.

Seminar details

Date and time

Wednesday, April 17, 2024 15:00

cost
free
place

Held via Zoom

Note
  • Speakers and programs may be changed without notice due to unforeseen circumstances.
  • Please note that if we determine that your participation in this seminar is inappropriate, such as if you are a member of a competing company, we may refuse your participation.
  • Please note that if the email address you entered is incorrect, your email may not be delivered.