On February 4, 2025, Standage's export support program, "Omakase Trading," was used to support Miyata Textile Co., Ltd. (Chikugo City, Fukuoka Prefecture), and its efforts to expand overseas were featured on Fukuoka TNC News.

The article introduces the company's efforts and aspirations to spread its "hanten" (traditional Japanese padded jacket) overseas, the reactions of people abroad, and measures implemented based on suggestions from STANDAGE.

For more details, please check the official YouTube channel of Fukuoka TNC News.

▼The "hanten," a traditional Japanese padded jacket that "no longer sells" in Japan, is gaining popularity overseas. This everyday winter garment is becoming a "cute" fashion item. A new challenge for Japan's longest-established manufacturer. (Aired 2025/02/04)
https://www.youtube.com/watch?v=hT5-09Tqw2Y