STANDAGE Co., Ltd.STANDAGE (headquarters: Minato-ku, Tokyo; representative director: Akinori Adachi; hereinafter referred to as "STANDAGE") participated in the cultural awareness event hosted by the Embassy of Japan in Nigeria, held in Lagos, Nigeria on Saturday, March 7, 2026.Taste of JapanWe have joined as a partner company in "[project name]".

1. Overview of the "Taste of Japan" event

This event was held with the aim of directly conveying the appeal of Japanese food culture, including Japanese cuisine and sake, as well as agricultural and marine products, to the local people of Nigeria. Many local government officials, business leaders, and cultural figures attended the event held at the Lagos Continental Hotel.

Date: Saturday, March 7, 2026
Location: Lagos Continental Hotel (Lagos, Nigeria)
Organized by: Embassy of Japan in Nigeria
Planning and Management: Hidemi Consulting Limited

2. Events on the day and the role of STANDAGE

As a partner company, STANDAGE supported the exhibition of Japanese products and the provision of cultural experiences. Booths for leading Japanese beverage brands such as "CHOYA (Choya Umeshu)" were set up within the venue, and experience corners offering sushi, tempura, matcha, and more were also provided, offering visitors the opportunity to directly experience Japan's diverse food culture.
Furthermore, a "kagami-biraki" (sake barrel breaking ceremony) was held during the event, attended by key guests including the Japanese Ambassador to Nigeria, providing a valuable opportunity for everyone in the venue to come together and deepen their understanding of Japanese culture.

3. Potential of Japanese products in the Nigerian market

Nigeria boasts the largest population (over 200 million) and economy in Africa, and its food and restaurant market continues to grow rapidly. In Japan, it is often mistakenly believed that the market is still small, but in reality, health consciousness is rapidly increasing, especially among the affluent in urban areas, and there is a strong potential demand for high-quality Japanese food and beverages.

4. Future Outlook

STANDAGE supports efforts to deliver excellent products from Japanese small and medium-sized enterprises to emerging markets, including Nigeria, through its digital trade platform, "Omakase Trade." Leveraging the strong local needs and network gained through participation in this event, we will contribute to further market expansion for Japanese products and the revitalization of economic exchange between the two countries.

[Contact Information]
STANDAGE Co., Ltd. Management Planning Division Contact Person: Suhara
Email: pr@standage.co.jp