STANDAGE introduces products from 7 Japanese companies, including coffee, organic matcha, Hokkaido-produced herring roe, and pure ice from Mie Prefecture, to US buyers.

STANDAGE Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Akinori Adachi; hereinafter referred to as STANDAGE), which provides export support for domestic small and medium-sized enterprises, will be exhibiting for the first time at the "Summer Fancy Food Show 2026" (organized by the Specialty Food Association), a food trade show to be held at the Jacob K. Javits Convention Center in New York, USA, for three days from June 28th (Sun) to 30th (Tue), 2026. STANDAGE will have its own booth and will be exhibiting products from seven Japanese food manufacturers.

According to the Ministry of Agriculture, Forestry and Fisheries, the export value of agricultural, forestry, and fishery products and food in 2025 is projected to reach a record high of 1,700.5 billion yen, a 12.8% increase from the previous year, with the United States becoming the top export destination. While interest in Japanese food is growing globally, opportunities for small and medium-sized food manufacturers based in regional areas to connect directly with U.S. buyers remain limited due to the burden of overseas sales channels and export procedures. Standage planned to exhibit at this trade fair as a platform to deliver the products of these companies to U.S. buyers all at once. Many of the products on display are not currently widely distributed in the U.S. market.

Exhibition Overview

Seven Japanese companies and their products will be exhibiting.

Wagyu beefKojima Shoten (Tokyo, established in 1933) is a meat processing company specializing in Japanese Wagyu beef.

organic matchaYawata-ya Tea Shop (Shizuoka Prefecture, founded in 1912) has obtained organic JAS certification and manufactures matcha at its own factory that is equivalent to organic certifications in the United States, Canada, the EU, and Switzerland. It has received awards such as the Minister of Agriculture, Forestry and Fisheries Award and the Gold Medal at the International Fine Tea Competition (Suizen). They will be exhibiting bulk matcha for commercial use.

coffeeSawai Coffee (Tottori Prefecture, founded in 1982) is a specialty coffee maker characterized by its emphasis on freshness, roasting only after an order is placed. It holds FSSC22000 certification. This article will primarily focus on their drip bag products.

ScallopsSeihoku Shoji (Aomori Prefecture) is a seafood processing company that has been exporting to Europe and the United States since the 1970s. It holds HACCP and FSSC22000 certifications. This article introduces their steamed baby scallops and scallop chips.

Pure iceNakase Ice & Refrigeration (Mie Prefecture, established in 1948) is a manufacturer of high-purity ice (pure ice) for commercial use. They will be exhibiting block ice, stick ice, and spherical ice, all made using water filtered through multiple stages at an FSSC22000 certified factory. These ice products are tasteless, odorless, and slow to melt.

kamabokoIchimasa Kamaboko (Niigata Prefecture, founded in 1965) is a manufacturer of surimi processed foods. They introduce their crab stick products, manufactured under HACCP, US HACCP, HALAL, BRC, and US FDA registration.

Processed herring roe productsIhara Suisan (Hokkaido, founded in 1954) is a company that processes herring roe, producing snacks such as "Kazuchi," which combines smoked herring roe with cheese. It received the Emperor's Cup at the Ministry of Agriculture, Forestry and Fisheries Festival in 2022.

Inquiries regarding this matter

STANDAGE Co., Ltd. PR Department
Email: pr@standage.co.jp / TEL: 03-6435-3371
(For inquiries regarding our food business: food-and-beverage@standage.co.jp)