[Choosing the Right Country to Start With] Which Country Should You Begin? A Seminar on Market Research and Overseas Market Development for Small and Medium-Sized Enterprises

"We want to start expanding overseas, but we don't know which country to target." This is the most common question we receive from owners and managers of small and medium-sized enterprises.

The more information you gather, the more candidates you have—Southeast Asia, North America, the Middle East, Africa…—and you end up not being able to decide where to focus your efforts. Many people in charge stop moving forward at this stage.

On the other hand, small and medium-sized enterprises that are steadily increasing their overseas sales are taking action after identifying "markets that suit the characteristics of their products."

A common thread is that they make their decisions based on multiple factors, including not only market size and trends, but also whether their own strengths are valued, the competitive landscape, and the state of their supply chain and logistics.

This seminar will provide concrete examples of successful market research methods and criteria for selecting a country, along with case studies from small and medium-sized enterprises.

[Main lecture contents]

Why do so many companies stumble when choosing a country? — Typical failure patterns

Six key criteria for conducting market research that you should keep in mind.

How to determine the match between your company's product characteristics and the market.

- Case studies of small and medium-sized enterprises that succeeded in selecting the right country and developing sales channels.

Introducing our trade agency service, "Omakase Trade"

*Please note that the lecture content is an example and may be changed without prior notice.

This seminar is for those who want to venture abroad but are stuck on which country to choose. It will help you clarify your decision-making criteria. Please join us!