[Choosing the Right Country to Avoid Mistakes] Which Country Will Your Products Sell Best? Market Research Seminar for Small and Medium-Sized Manufacturers

I have products I'd like to sell overseas.

However, the most common question we receive is, "We don't know which country we should target."

Choosing the wrong country can make it difficult for subsequent efforts to yield results.

Countries where we cannot enter due to regulations, countries where the price range is not suitable, and countries where there is simply no demand for our product category.

If you only realize it after you've started, you'll end up losing both time and money.

On the other hand, simply researching doesn't guarantee you'll find the answer.

The publicly available statistics tell us whether Japanese products are selling in that country, but they don't tell us whether our own company's products are selling.

Ultimately, the decision will have to be made based on the limited information available.

In this seminar, we will systematically explain the criteria we actually use when selecting the optimal export country.

What should you investigate first, where should you draw the line, and at what stage should you apply your findings to the actual situation?

The aim is not to provide comprehensive coverage of the survey, but rather to offer participants a framework for making informed decisions.

[Main lecture contents]

Typical patterns of failure when choosing a country

• The perspectives considered when selecting the optimal export country, and their priority.

- Distinguishing between what can and cannot be understood from publicly available statistics.

- How to transition from desk research to on-site verification.

• The process of deciding which country to target, as seen in three case studies.

・Introduction to "Leave it to us trading"
*Please note that the lecture content is an example and may be changed without prior notice.

This 60-minute session will help you determine for yourself "where to start." Please join us.