[Introduction to Business in a Weak Yen] Why are exports advantageous now? A seminar on developing overseas sales channels for small and medium-sized manufacturers.

We often hear that "a weak yen is advantageous for exports." However, it's rare to hear an explanation of why it's advantageous or how it will affect a company's profits.

The reason why a weaker yen is advantageous for export companies is clear in principle. The price of Japanese products decreases from the perspective of overseas buyers, and the net amount received when foreign currency is converted back into yen increases. These two things happen simultaneously. In fact, we have been receiving an increasing number of inquiries from companies saying, "Now might be a good time to compete."

However, it's not all good news. Exchange rates will inevitably reverse, and for companies that import raw materials, this will lead to increased procurement costs. Understanding both the benefits of the favorable conditions and the associated risks is the starting point for a well-established overseas expansion.

This seminar will carefully explain the relationship between the weak yen and exports, starting from the underlying mechanisms, and then explain how to begin developing overseas sales channels in language that even companies with no prior export experience can understand. No specialized financial knowledge is required.

[Main lecture contents]

- An explanation of how a weaker yen affects the profits of export companies, starting from the basics.

The benefits of a weaker yen, and the risks to be aware of (currency reversal, cost of imported raw materials)

• How small and medium-sized enterprises should deal with exchange rate fluctuations.

How to proceed when starting to develop overseas sales channels, and what to decide first.

• Case studies of 3 companies: How companies started to act during a weak yen period.

・Introduction to "Leave it to us trading"

*Please note that the lecture content is an example and may be changed without prior notice.

This 60-minute session will help you understand the true nature of the favorable trend of a weak yen and provide you with the information you need to make informed decisions for your own company. We encourage you to participate.