[Introduction to the European Market] How are Japanese products viewed in Europe? A seminar on developing overseas sales channels for small and medium-sized manufacturers.

Many companies consider Europe a market they'd like to explore someday, but they don't even consider it as a potential market from the start because it's too far away and the regulations seem too strict.

It's true that Europe is a market with many required documents and labeling rules. However, the level of strictness varies greatly depending on the sector.

While some areas present significant hurdles, others offer a clearer path forward than one might imagine. Simply stating "the EU is tough" obscures the full potential of your own company.

Japanese products are highly regarded in Europe for their quality, design, and attention to detail in materials.

In fact, among the companies we have supported, there are examples of those that have received positive feedback from the local market after attending trade fairs in Europe, and others that have secured business deals, mainly in France.

This seminar will not provide a detailed explanation of the specific articles of the regulations.

Instead, we will provide you with information on how Japanese products are viewed in the European market, so that you can determine if your company is a viable candidate in that area.

[Main lecture contents]

• Areas in which Japanese products are highly regarded in the European market, and the reasons why.

• Things to check first when applying to the EU (the difficulty level varies greatly depending on the field)

• How to build sales channels for the European market: Insights from 3 case studies

・Introduction to "Leave it to us trading"

*Please note that the lecture content is an example and may be changed without prior notice.

This 60-minute session is designed to help you break free from the misconception that this is a "distant market." Please join us.