Tips for expanding Japanese products overseas: Branding and export fundamentals with an international focus

Many small and medium-sized enterprises (SMEs) in Japan are facing a shrinking domestic market and intensifying competition. While there is a high regard for and demand for Japanese products in overseas markets, overseas expansion presents many challenges and anxieties. Many people likely have questions such as how to market their products overseas and how to streamline export procedures and costs.

This seminar will support Japanese companies in their overseas expansion."Hospitality Selection"and"STANDAGE"However, we will share tips and know-how on overseas expansion from the perspective of each of our areas of expertise.

"What Japanese products tend to be popular overseas?"
"What are the basic export knowledge you should know when you start thinking about expanding overseas?"
"How should we approach branding and sales promotion overseas?"
"How can we streamline export procedures and costs?"

We will explain these themes in an easy-to-understand manner using actual examples and data.

[Hospitality Selection Lecture Content: What are Japanese products that tend to be popular overseas?]
*Please note that this may change.

Why are Japanese products so popular?

What kinds of products tend to become popular, and conversely, what kinds of products tend not to become popular?

What methods are available for overseas PR?

Introducing the "Omotenashi Selection"

[STANDAGE Lecture Content: Essential Export Knowledge You Should Know When You Start Considering Overseas Expansion]
*Please note that this may change.

Advantages of exports in an era of a weak yen

• Obstacles that small and medium-sized enterprises face in developing overseas sales channels and how to overcome them

・Service introduction by STANDAGE

This seminar will clarify the benefits of overseas expansion, the necessary preparations, and overseas sales strategies, allowing you to confidently pursue the development of overseas sales channels. If you want to generate new sales overseas, please register.