株式会社ディスティーノ

Eliminate your worries about exporting frozen foods! Achieve risk-free overseas expansion with "Omakase Trading".Destino Co., Ltd.

Destino Kanazawa is a company that manufactures frozen foods in-house and develops products that are closely tied to the local community. This time, we will introduce how the company was able to enter overseas markets with zero risk by introducing STANDAGE's "Omakase Trading" service as they ventured into the overseas market for frozen foods.

assignment

  • The difficulty of understanding the needs of overseas markets
  • Lack of expertise regarding trade
  • Uncertainty about cost-effectiveness

current situation

  • Achieving overseas expansion without risk
  • Efficiency improvement of overseas sales activities
  • Smooth progress of overseas operations in parallel with domestic operations.

Could you tell us what led you to introduce STANDAGE's automated trading service this time?

As we expanded our sales channels for our products domestically, we began to consider expanding into overseas markets as the next step. As a company based in Ishikawa Prefecture, we believed that if we could expand overseas as well, we could further expand our sales channels and increase our revenue, given the increasing sales opportunities throughout Japan. However, we had absolutely no know-how or resources to enter the overseas market. Therefore, we had no idea how to succeed in overseas markets, which countries had demand, or how to sell our products.

Amidst all of this, I came across STANDAGE's "Omakase Trading" service through a friend's introduction. I didn't choose it after comparing it with other companies' services, but given my anxieties about expanding overseas, I was very attracted to the service's concept of "just providing the products and having them handle everything else."

We decided to implement this because we believed it would enable us to expand overseas, something we couldn't do on our own.

What exactly did it entail?

What we found most valuable about "Omakase Trading" was that they handled sales on our behalf overseas. Since we didn't know how much demand there was overseas, their service of uncovering local needs and matching us with the appropriate market was incredibly helpful. Furthermore, the opportunities they provided, such as participation in trade shows, were extremely beneficial. The biggest appeal was that we simply provided the products and left the rest to professionals with the know-how of international trade.

 

What results have you achieved since implementing it?

Since implementing "Omakase Trading," we haven't encountered any major problems from the start. The biggest advantage is that it minimizes the risk of expanding into overseas markets while continuing to sell domestically. We didn't have to do anything until an order came in; we simply provided the goods when there was interest. Being able to venture into overseas markets without much effort was a huge benefit. Of course, there was an initial investment required, but the fact that we could entrust all the complicated trading operations to them was a major attraction for our company.

What kind of support do you expect from Omakase Trading in the future?

Given our lack of experience in overseas sales, the fact that our products are actually being sold and selling well is a significant achievement, and we are very satisfied with the results. We look forward to continuing to use your services and further expanding our market share.

A cheesecake that incorporates elements of local production and consumption, showing consideration for the region and the environment.

Comment from Mr. Kobayashi of Destino Kanazawa

When we first introduced "Omakase Trading," we were a little worried about the extent of their support, but after actually using it, we were able to confidently entrust them with the entire process. In particular, we are extremely grateful for the solid support they provide in areas where we lack manpower. Furthermore, the fact that we can perform our existing tasks even more efficiently without having to deal with new tasks while continuing our normal work is a huge advantage. This is a major reason why we would recommend it to other companies.

*The information presented reflects the situation at the time of the interview.

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