Wednesday, December 2, 2026 14:00 - 15:00

[Case Studies (3 Companies)] How to Target Hong Kong and Taiwan, the Next Big Export Destinations After the US? Overseas Market Development Seminar

Event Outline

While interested in expanding overseas, exporting to distant countries presents significant challenges.

Many companies are thinking, "Can't we start with a nearby country or region?"

In 2025, Hong Kong was the second largest export destination for Japanese agricultural, forestry, and fishery products and food, after the United States, and Taiwan was the third largest.

The combined export value from both regions exceeds that of exports to the United States.

This region is close to Japan, and Japanese food and daily necessities are readily available there.

Our own survey also showed that companies interested in overseas sales ranked Taiwan among the top Asian countries they would like to sell to.

On the other hand, while Hong Kong and Taiwan are both part of the Greater China region, their import systems, distribution channels, and the requirements for the goods they supply differ.

Furthermore, due to the close proximity, there is a lot of competition among Japanese companies, making it difficult to be chosen simply because a product is "made in Japan."

This seminar will provide an overview of the current state of the Hong Kong and Taiwan markets and their differences, as well as essential preparations to make before embarking on exports and guidance on choosing sales channels.

We will also introduce the progress of three case studies, including companies that have restructured their business with Taiwan and Hong Kong and are receiving a steady stream of orders.

[Main lecture contents]

• Hong Kong and Taiwanese markets in numbers: Demand for Japanese products

Differences between Hong Kong and Taiwan (import system, distribution channels, and product requirements)

Differentiation from competitors is something to consider, especially in a nearby market.

• How three companies approached developing sales channels in Hong Kong and Taiwan.

・Introduction to "Leave it to us trading"
*Please note that the lecture content is an example and may be changed without prior notice.

This 60-minute session will help you take a steady step towards overseas expansion, starting with nearby markets. Please join us.

Recommended for:

For business owners of small and medium-sized manufacturers considering Hong Kong and Taiwan as their first overseas expansion targets.

For those in charge who want to start developing sales channels in nearby markets rather than in distant countries.

For those who want to understand the differences between Hong Kong and Taiwan and determine the sales channel that best suits their company.

Those who are starting to feel the response from overseas through exhibitions and inbound tourists.

Speakers

STANDAGE Co., Ltd. Domestic Sales Department Manager

Daichi Kataoka

Annual500We provide customized overseas market development strategies to companies of 100,000 yen or more.

In collaboration with local banks and chambers of commerce in the Kanto, Chugoku, and Shikoku regions, we support local businesses.They engage in activities to raise awareness about overseas exports, and with a broad perspective and steady efforts, they support Japanese companies.Support is also provided. Potential service areas include Asia, North America, Europe, and the Middle East.We offer optimal strategies tailored to each area, spanning a wide range of regions from East Asia to Africa.

From sales methods at trade showsECWebsite operation, and furthermoreSNSBrand utilizingFrom the initial stages to the final, we offer a flexible and wide-ranging approach, both offline and online.In response, we propose sales channel development strategies that meet the needs of the times.

Seminar details

Date and time: Wednesday, December 2, 2026 14:00 - 15:00
cost: free
place: Held via Zoom (For details, please refer to the automated email sent after registration)
Note: Speakers and programs may be changed without notice due to unforeseen circumstances.

Please note that if we determine that your participation in this seminar is inappropriate, such as if you are a member of a competing company, we may refuse your participation.

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