Tuesday, October 6, 2026 14:00 - 15:00
[Case Studies: 3 Companies] Where to Start Your Overseas Expansion? A Seminar on Developing Overseas Sales Channels Starting from Singapore
Event Outline
Many companies get stuck at the question of which country they should start with when expanding overseas.
Many companies that we support choose Singapore as their first export destination.
The reason isn't simply that the market is attractive.
Business negotiations can be conducted in English, import procedures are relatively well-organized, and the small size of the country makes logistics design simpler.
In other words, a major advantage is that it's a market where there are fewer pitfalls for first-time exporters.
On the other hand, with a population of only about 6 million, it's not a particularly large market. Trying to generate significant sales solely from this area will likely lead to disappointment.
Singapore's value lies in its location as a hub for buyers from across Southeast Asia, where positive feedback and reputation can spread to neighboring countries.
This seminar will explain, from a practical standpoint, why Singapore is a good place to take your first steps, and will introduce the progress of three case studies, including one company that made its first shipment within six months of implementation.
[Main lecture contents]
Why was Singapore chosen as the first export destination? (From the perspectives of language, procedures, and logistics)
Trends in the categories in which Japanese products are accepted in the Singapore market.
- The idea is not "sell here," but "expand from here."
• Case studies of 3 companies: How they progressed from their first export to local business negotiations.
・Introduction to "Leave it to us trading"
*Please note that the lecture content is an example and may be changed without prior notice.
This 60-minute session will help you determine the right first step. Please join us!
Recommended for:
For business owners of small and medium-sized manufacturers who are unsure where to begin their first steps in overseas expansion.
For those in charge who have no prior export experience and want to start in a market with fewer pitfalls.
For those in charge of overseas business who are considering Southeast Asia as a whole.
Food and consumer goods manufacturers who want to know how their products are received locally.
Speakers
-
STANDAGE Co., Ltd. Sales Manager
Katsumi Hiraki
I spent approximately five years at an IT company working in corporate sales, where I was involved in solving corporate problems.
Although I don't come from the trading industry, that's precisely why I can see things from the same perspective as companies considering overseas trade for the first time and understand where they encounter hurdles.
For small and medium-sized enterprises (SMEs) expanding overseas, they face obstacles such as a lack of know-how, manpower, and language barriers.
Seeing the potential in STANDAGE's "Omakase Trading" service, which comprehensively solves these problems, I joined the company and am currently working to promote the service.
My assigned areas are Hokkaido, Tohoku, Hokuriku, Chubu, and Kyushu.
We are involved in developing overseas sales channels for approximately 500 companies annually, and we work in cooperation with local governments and chambers of commerce to support small and medium-sized enterprises in their first foray into overseas markets.
Seminar details
- Date and time
-
Tuesday, October 6, 2026 14:00 - 15:00
- cost
- free
- place
Held via Zoom (For details, please refer to the automated email sent after registration)
- Note
-
- Speakers and programs may be changed without notice due to unforeseen circumstances.
- Please note that if we determine that your participation in this seminar is inappropriate, such as if you are a member of a competing company, we may refuse your participation.
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