English 
Japanese 
Tuesday, October 13, 2026 14:00 - 15:00
[Must-See for Alcohol Businesses: 3 Case Studies] Where is Sake and Shochu in Demand? Overseas Market Development Seminar
Event Outline
Our company's alcoholic beverages should be well-regarded overseas as well.
However, we often hear from sake breweries and alcohol businesses that they haven't yet figured out which country or to whom they want to deliver their products.
Japanese alcoholic beverages continue to attract interest overseas. However, the nature of that interest differs from country to country.
This market includes a large Japanese restaurant sector, a market where home consumption is expanding, and a market where duty-free shops and retailers serve as entry points.
Even within the same market where "sake is popular," the distribution channels are completely different.
If you start exporting without considering these two aspects separately, even if the first shipment works, the second shipment won't follow.
Furthermore, alcoholic beverages are a sector where licensing and labeling requirements are uniquely defined compared to other food products.
I won't go into detail about the specific clauses, but I will summarize and explain what you should check before starting.
This seminar will organize how Japanese alcoholic beverages are received overseas by market, and will introduce the progress of three companies that have actually taken the plunge into export.
With the year-end and New Year's holiday season approaching, I hope this will provide some useful information for you to consider how to prepare your business for next year.
[Main lecture contents]
- The market for Japanese alcoholic beverages and the differences in how that demand is met.
Restaurants, retail, tax-free shops—sales methods vary depending on the delivery route.
Things to check before starting alcohol exports
• How sake breweries and alcoholic beverage businesses are building overseas sales channels: A look at three case studies.
・Introduction to "Leave it to us trading"
*Please note that the lecture content is an example and may be changed without prior notice.
This 60-minute session will focus on planning for next year's business flow. Please join us!
Recommended for:
Sake breweries and alcoholic beverage manufacturers considering overseas expansion
Businesses that have started exporting but have not yet achieved continuous business transactions.
Are you a person in charge looking for information to help you decide which country to start with?
Businesses considering developing overseas sales channels in conjunction with local specialty products.
Speakers
-
STANDAGE Co., Ltd. Sales Manager
Daichi Kataoka
Annual500We provide customized overseas market development strategies to companies of 100,000 yen or more.
In collaboration with local banks and chambers of commerce in the Kanto, Chugoku, and Shikoku regions, we support local businesses.They engage in activities to raise awareness about overseas exports, and with a broad perspective and steady efforts, they support Japanese companies.Support is also provided. Potential service areas include Asia, North America, Europe, and the Middle East.We offer optimal strategies tailored to each area, spanning a wide range of regions from East Asia to Africa.
From sales methods at trade showsECWebsite operation, and furthermoreSNSBrand utilizingFrom the initial stages to the final, we offer a flexible and wide-ranging approach, both offline and online.In response, we propose sales channel development strategies that meet the needs of the times.
Seminar details
- Date and time
-
Tuesday, October 13, 2026 14:00 - 15:00
- cost
- free
- place
Held via Zoom (For details, please refer to the automated email sent after registration)
- Note
-
- Speakers and programs may be changed without notice due to unforeseen circumstances.
- Please note that if we determine that your participation in this seminar is inappropriate, such as if you are a member of a competing company, we may refuse your participation.
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