[Case Studies (3 Companies)] Is Southeast Asia Not a Single Market? A Seminar on Developing Overseas Sales Channels by Considering Country-by-Country Differences

I see potential in Southeast Asia.

However, many companies considering overseas expansion often ask us for advice on which country to enter and how to do so.

Southeast Asia is attracting attention as a region with continued growth.

The region's overall economic size is projected to surpass that of Japan, and Japanese food exports to Vietnam have grown by more than 30% year-on-year, indicating expanding opportunities for Japanese products to be consumed by the country.

On the other hand, Southeast Asia is not a single market.

Income levels, religious and dietary habits, and the distribution channels through which Japanese products reach their destinations vary greatly from country to country.

If you proceed with the assumption that you're "launching in Southeast Asia," a product that is well-received in one country might receive no response at all in a neighboring country.

This seminar will organize the key differences between major Southeast Asian countries from the perspectives you should understand before starting exports.

Next, we will introduce the progress of three case studies, including companies that have expanded their sales channels to Vietnam, the Philippines, and other countries.

[Main lecture contents]

The reasons why Southeast Asia is attracting attention and the expanding connections with Japanese products.

- How to view income levels, eating habits, and distribution channels that differ from country to country.

- Conditions that vary from country to country, such as halal compliance.

• How three companies have successfully developed sales channels in Southeast Asia.

・Introduction to "Leave it to us trading"

*Please note that the lecture content is an example and may be changed without prior notice.

This 60-minute session will help you consider "where to start in Southeast Asia." Please join us.