Stem cell serums to be sold across borders: Live commerce opens up new markets.Protected: 株式会社Face・labo Mr.

Face・labo Co., Ltd. is a cosmetics manufacturer that plans and sells skincare products, primarily stem cell serums. Having mainly focused on the domestic market, the company introduced STANDAGE's "Omakase Trading" service in an effort to develop new sales channels. In this interview, we asked them about the background and current situation of how they took their first step towards overseas expansion.

assignment

Internal exploration and expectations regarding overseas expansion
Lack of concrete efforts toward exports
Lack of information to make decisions regarding the development of new sales channels

current situation

Development of live commerce utilizing Chinese influencers
Expanding sales channels through multi-channel methods such as cross-border e-commerce and employee sales.
Building a brand in overseas markets with an annual sales target of 100 million yen (planned)

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*The information presented reflects the situation at the time of the interview.