Speed and freshness are essential for food exports: Why STANDAGE's "Omakase Trading" is "faster than hiring people"Toyokichi Co., Ltd.
Toyokichi Co., Ltd. is a long-established trading company founded in 1977, specializing in ingredients, equipment, and packaging materials for taiyaki, takoyaki, okonomiyaki, and other similar products. In addition to manufacturing commercial mixes, the company also focuses on mobile sales support and OEM, providing comprehensive support to food professionals. With an eye on expanding into overseas markets, the company has adopted STANDAGE's "Omakase Trading" service.
assignment
- The limitations of uniform responses seen in public assistance
- The difficulty of securing and developing trade-related personnel within the company.
- Insufficient response to the speed required for overseas expansion
current situation
- Speeding up export feasibility checks and product specification verification.
- Efficiency improvements in preparation tasks for exhibiting at overseas trade shows.
- Securing business opportunities through on-site support and feedback (planned)
Could you tell us what led you to introduce STANDAGE's automated trading service this time?
We have long been interested in expanding into overseas markets, but when we actually tried to do so, the lack of "speed" in trade operations proved to be a major obstacle. For example, we consulted with public organizations such as JETRO, but their responses were often template-based, and we felt there were limitations to the support they could provide at a practical level.
As a small business, we absolutely needed a system that could provide us with prompt and practical support. That's when we came across STANDAGE's "Omakase Trading" service. We were introduced to it by someone at a financial institution, and we immediately listened to what they had to say and considered implementing it. At that time, the STANDAGE representative responded quickly, saying, "We will work to ensure that you can exhibit at the upcoming trade show," and we were strongly impressed by their commitment to practical support, which was a major deciding factor in our decision to adopt their service.
What exactly did it entail?
The biggest value we immediately noticed after implementation was that it was "faster than hiring someone." Trade operations require specialized knowledge and skills, and hiring and training new employees takes considerable time and effort. With "Omakase Trade," we can leave everything to experienced professionals and proceed with our operations with peace of mind.
Because they handle tasks that tend to be time-consuming for us, such as checking export eligibility and verifying product specifications, our operations have become much smoother. Although we've only recently implemented it, we already feel that it's incredibly useful.

What results have you achieved since implementing it?
Immediately after implementation, we had a tight schedule of exhibiting at an overseas trade show, but "Omakase Trading" allowed us to proceed with preparations efficiently. STANDAGE's staff quickly handled the confirmation of export feasibility and product specifications, which allowed us to entrust the work to them with peace of mind.
Furthermore, we are extremely grateful that STANDAGE has a system in place to handle on-site exhibitions, including setting up a booth and taking care of product descriptions and business card exchanges.
What kind of support do you expect from Omakase Trading in the future?
Receiving prompt feedback after the exhibition, such as details of business card exchanges and specific inquiries, will allow us to incorporate it into our next initiatives and further improve them. We hope that these exhibition opportunities will help us clearly visualize and confirm improvements in our operations and the results of our initiatives.

Comment from Toyokichi Toyokichi
The main reason I recommend this service to other companies is that you can leave everything to them. For companies like ours that lack sufficient know-how and resources regarding trade, the ability to entrust everything from exhibition preparation to export procedures to them is a huge advantage. I feel that this service is especially suitable for companies that want to get involved in export operations but are hesitant to take the plunge.
I'm looking forward to seeing what results they achieve and how far their overseas expansion will go.
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