OEM manufacturers take on the challenge of expanding overseas from scratch – a growth strategy envisioned through "Omakase Trading"Protected: 吉田司株式会社 Mr.

Yoshida Tsukasa Co., Ltd. is an OEM manufacturer that boasts a top-class market share in Japan for support products. With "encounters" and "health" as its themes, the company has continued to create products that are close to people and society. Based on the manufacturing technology it has cultivated since its founding, the company is embarking on a new challenge in unfamiliar overseas markets.

assignment

Lack of knowledge and experience regarding overseas expansion
Lack of clarity in the criteria for selecting target countries for expansion.
Stagnation of sales channel development due to lack of internal resources

current situation

Visualizing market reactions through simultaneous deployment in multiple countries
Building a sales promotion system through e-commerce listing and promotion support.
Securing initial support for overseas business by establishing an export system.

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*The information presented reflects the situation at the time of the interview.