手軽で美味しいレトルト食品として東南アジアで人気に。食糧危機のアフリカではフードバンクからのニーズも株式会社グリーンデザイン＆コンサルティング 様

導入の背景

Due to its geography, geology, climate, and other factors, Japan is more prone to natural disasters than other countries, and is often referred to as a "disaster-prone country."

Having experienced and overcome many different disasters, Japan has an unparalleled variety of emergency food products in other countries, and produces and sells a large number of high-quality products that are not only delicious but can also be stored for an extremely long period of time, up to seven to ten years.

Green Design was founded in response to the Great East Japan Earthquake in 2011, and plans and sells preserved water and food products specifically designed for disaster preparedness, with the desire to "provide the necessary preparations for everyone in the country at that time."

Green Design's emergency food products have been recognized for their high safety and have been adopted by over 340 local governments, including Tokyo and Osaka, as well as being widely supplied to and stockpiled in public facilities such as airports and stadiums, as well as companies, hospitals, schools, and private homes across the country.

In recent years, taking into consideration diversity in nationality, religion, food culture, physical constitution, etc., we manufacture and sell emergency food that has obtained Halal certification, provides product descriptions in 30 languages, and is strictly free of 28 specified ingredients for food allergies and shellfish.

Believing that emergency preparedness is necessary in countries other than Japan as well, Green Design was proactive in expanding overseas. However, disaster prevention awareness is not as high overseas as it is in Japan, and the company was faced with the challenge of not progressing as expected in developing overseas sales channels.

そのような中、スタンデージの貿易まるなげパッケージサービス「デジトラッド（現：おまかせ貿易）」と出会い、2022年9月に契約を締結。

「デジトラッド（現：おまかせ貿易）」では具体的な販売先が決まっていなくても、販路開拓や海外向けマーケティングをすべてまるなげで請け負うことが可能です。

主な役務提供内容

Since the products are purchased domestically, manufacturers can export them with the same procedures and labor hours as for shipping domestically. Standage will handle all subsequent market development, contract-related work, and preparation of export-related documents.

At the same time, Standage will understand the manufacturer's products and conduct a survey of the local market and demand. Based on the results, Standage will carry out promotional activities such as exhibiting at exhibitions where local buyers gather, and will handle everything from inquiries to price negotiations, contracts, settlements, and transportation arrangements including samples.

As mentioned above, the habit of keeping emergency food on hand is not as well-established overseas as it is in Japan, making it difficult to create demand for products with a green design.

Therefore, rather than treating it as a "preserved food to be stockpiled for emergencies," we focused on the following points: "It can be easily eaten even without hot water or water," "It can be stored for a long period of 7 to 10 years," "It is delicious with a focus on flavor," and "It is halal certified and takes allergies into consideration, so it is safe." We then carried out local promotional activities, mainly in Southeast Asia, sales on overseas e-commerce sites, and various other marketing initiatives as a retort food for everyday use.

Since exhibiting at a food exhibition in Singapore, purchases by general consumers through cross-border e-commerce have gradually increased, and as of January 2012, we are receiving orders of several dozen items from Singapore and the Philippines almost every day.

Additionally, focusing on the fact that emergency food stockpiled by Japanese local governments, companies, and facilities is forced to be discarded when its expiration date approaches in order to be replaced, the organization is also working to collect this food and deliver it to emerging countries, such as those in Africa.

Green Design products have a seven-year shelf life, with a generous expiration date of around eight years from the date of manufacture, and can withstand temperatures ranging from 20 to 80 degrees.

These efforts are made possible by the fact that, despite being a food product, it can be transported by sea container at room temperature.

In January 2011, we actually visited a food bank in Nigeria and confirmed that there was a definite need on the ground.

In the future, we plan to continue and expand sales to Southeast Asia and other regions, and also to engage in activities to provide preserved food to Africa, as a way of contributing to solving both the food waste problem in Japan and the food crisis in emerging countries.

グリーンデザイン＆コンサルティング　常務取締役社長　笠浩一郎様のコメント

In the 1990s, I worked in the United States exporting cars to Japan, and I dreamed of one day being involved in exporting excellent "Made in Japan" products.

After returning to Japan, I started a business related to disaster prevention preserved foods, which has been adopted by 340 local governments around the country and has been very successful, but I have not yet been able to realize the dream of my younger days.

そのような中、スタンデージ様の「デジトラッド（現：おまかせ貿易）」に出会い、国内の防災需要だけで多忙な弊社にとって願ったり叶ったりのサービスであると確信し契約いたしました。

Not only do they hold thorough discussions in Japan, but they also always provide friendly advice, including for exhibitions overseas, and I am always amazed by their eye-opening, innovative and precise proposals.

Our company will continue to improve our long-term food preservation technology and strive to deliver Japanese food, which is renowned for its deliciousness around the world, to as many people as possible.