サウジアラビア教育省の認可を受け中学校にプログラミング教材を提供。導入から1年半以内で海外売上を構築株式会社アーテック 様

導入の背景

Artec was founded in 1960 as a manufacturer specializing in art and craft school teaching materials, and for over 60 years has been dealing in educational products and toys, such as teaching materials for kindergartens and schools, and robot programming materials.

When we exhibited at an overseas exhibition for the first time in 2010, we realized there was demand for our products overseas and started our export business.

In particular, we felt that Africa, which is said to be the youngest continent in modern society, had great potential and was attractive because of its compatibility with our products. However, we felt that it was difficult to find a trustworthy agent in the region, as information was limited compared to developed countries.

Since its founding in 2017, Standage has been focusing on Africa, with bases in four countries: Nigeria, South Africa, Kenya, and Egypt. It employs local staff and is engaged in various initiatives related to trade with Africa.

貿易まるなげパッケージ「デジトラッド（現：おまかせ貿易）」は、自社単独での貿易構築が困難な国内企業向けに、販路開拓から決済、物流まですべてスタンデージに委託ができるサービスです。

In supporting the exports of domestic companies, we have also demonstrated our strengths in building trade and developing sales channels with Africa, leveraging the strong relationships we have built with Africa since our founding.

Artec has a solid overseas demand for its products and is looking to expand into the African region. Standage has bases and relationships in the region and is strong in building trade with Africa, so it believes that by supporting Artec, it can solve the issues it faces and expect to expand its overseas sales. This led to a contract between the two companies.

主な役務提供内容

Since the products are purchased domestically, manufacturers can export them with the same procedures and labor hours as for shipping domestically. Standage will handle all subsequent market development, contract-related work, and preparation of export-related documents.

At the same time, Standage will understand the manufacturer's products and conduct a survey of the local market and demand. Based on the results, Standage will carry out promotional activities such as exhibiting at exhibitions where local buyers gather, and will handle everything from inquiries to price negotiations, contracts, payments, and transportation arrangements including samples.

In Saudi Arabia, programming education will be introduced in secondary education from 2021 as part of the national strategy, Vision 2030.

During this period, Standage acted as Artec's agent for participating in local exhibitions. Native local language staff negotiated with buyers, and through the buyers, it was decided that the products would be provided to the Saudi Arabian Ministry of Education.

All educational materials, translated into Arabic, were provided to middle schools across Saudi Arabia, and DigiTrad built up overseas sales within a year and a half of adopting the technology.

In addition to Saudi Arabia, Standage is steadily building up sales of Artec products in African countries, where the company has strengths, including Nigeria and South Africa.

The company will also be exhibiting at the GESS Dubai Education Exhibition and Conference, an education exhibition to be held in Dubai from the end of October 2011, which is expected to further increase its overseas sales.

アーテック　営業　エスタリー・ルーク様のコメント

The first challenge that Artec, a company that deals in educational toys, faced when expanding overseas was to understand the different educational markets in each country and develop educational toys that suit each country, as well as to find suppliers who could provide educational toys locally so that more children can learn in a fun way.

Currently, Artec mainly exports robot programming teaching materials to countries around the world.

We feel that there is great potential for the development of the education market, especially in Africa and the Middle East, and believe that in the future more children will have more opportunities to come into contact with programming education. Therefore, we have placed emphasis on finding business partners in Africa and the Middle East.

その際に、スタンデージの「デジトラッド（現：おまかせ貿易）」サービスを導入することで、現地スタッフを活用した貿易サポートと取引先探しが可能になりました。

I was also attracted by the fact that Standage is able to purchase products within Japan and handle various trade-related matters.

自社商品の中近東及びアフリカ大陸での展開を実現してくれたのはスタンデージの「デジトラッド（現：おまかせ貿易）」です。