The chances of success for a long-established Japanese condiment manufacturer venturing into the untapped African market.Protected: オタフクソース株式会社 Mr.

Otafuku Sauce Co., Ltd., headquartered in Hiroshima, is a seasoning manufacturer that distributes its products to over 50 countries worldwide. While it had previously focused on exports to Europe, the Americas, and Asia, the African and Middle Eastern markets remained untapped. In this context, Otafuku Sauce has adopted STANDAGE's "Leave it to us" trading service, which includes local support, and has now gained a foothold in the Nigerian market.

assignment

Untapped sales channels in the Middle East and Africa
Lack of knowledge about the Nigerian market
Limitations of conducting market research and on-site response solely by our own company

current situation

SNS marketing by local Nigerian talent
Acquisition of a comprehensive support system from partner development to sales.
Promoting the establishment of a system aimed at self-sustaining market development.

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*The information presented reflects the situation at the time of the interview.