Sales more than 5 times higher after implementing "Leave it to us trading"! Feliz Te's approach to global expansion.Feliz Te' Co., Ltd.
Feliz Te' Co., Ltd. has been handling carefully selected teas from India, Sri Lanka, Kenya, and Northern Europe, and has been loved by tea lovers around the world. They had been experiencing losses while conducting business with Taiwan through sales representation, but by introducing STANDAGE's "Omakase Trading" system, they achieved improved operational efficiency and increased sales. Currently, they have eliminated their losses and achieved stable growth.
Could you tell us what led you to introduce STANDAGE's automated trading service this time?
Previously, our company conducted business with Taiwanese companies through a sales agency. However, the more goods we exported, the greater our losses became, and our sales were insufficient, putting us in a very difficult situation. Despite bearing all costs, including shipping and service-related expenses, we were not making any profit at all; in fact, we were consistently operating at a loss. This was a problem that had persisted even before I took over the responsibility, and when I took over, I felt that "this situation cannot continue."
During that time, I learned about STANDAGE's "Leave it to us to trade" service through a seminar presentation by STANDAGE held at the Kobe Chamber of Commerce and Industry, and decided to implement it. At first, we were feeling our way through the process, but the connections we made with buyers at trade shows have allowed us to change the way we conduct our trade operations.
What exactly did it entail?
The biggest advantage of using STANDAGE's trade agency service is that we could practically outsource everything. STANDAGE handled all the communication and negotiations with buyers we met through trade shows. All we had to do was respond to the buyers' requests, and the STANDAGE7 team took care of the rest, making the necessary adjustments and moving things forward. They handled everything from interpretation to market development and negotiations, which was incredibly helpful for us. In particular, their ability to bridge the gap between language barriers and our lack of knowledge regarding shipping was a huge advantage.
What results have you achieved since implementing it?
The most significant change since implementing the service is the increase in sales. Transactions in Taiwan and Hong Kong, in particular, have become more active, allowing us to achieve sales figures that were unthinkable with sales outsourcing alone. Previously, sales were only 100,000 to 200,000 yen per year, but now we are recording sales of over 5.6 million yen. As a result, we have eliminated our losses and have also achieved cost reductions.
Furthermore, Standage's support has given us new perspectives on product knowledge and sales strategies. Based on our experience at trade shows and feedback from buyers, we are now able to strategically consider future developments.
What kind of support do you expect from Omakase Trading in the future?
What I particularly appreciate about STANDAGE's trade agency service is the support I receive from their staff. The first person who handled my account provided extremely thorough support, and their handling of the trade show was perfect. I am also very grateful to the person who later became my main contact, and I trust them completely. I am also very thankful to the new staff member who communicates with me so well.
When introducing this service to other companies, I would like to emphasize the "peace of mind that comes from being able to leave everything to them" and the "attentive support from the assigned staff." For companies that feel anxious about expanding overseas, I believe there is no other support that can be as reassuring.
