Automotive interior parts OEM manufacturer plans second growth strategy through overseas sales channel developmentMiyabi Co., Ltd.

Could you tell us what led you to introduce STANDAGE's automated trading service this time?

Our company had been exploring ways to expand our automotive interior products, including seat covers, into overseas markets. It was during this time that our bank introduced us to "Omakase Trading," which became the catalyst for our adoption of the service.

We had just launched our English website and started selling overseas, and we were facing significant challenges in building B2B sales channels. As a company based in Japan, overseas sales presents significant hurdles both physically and temporally, and simply putting product information online has its limitations. In this context, we were strongly attracted to the fact that they could provide comprehensive support, including the actual "sales system," and decided to implement their service.

What exactly did it entail?

What we value most is their "discovery of overseas sales channels" and "proposal capabilities." In particular, we were greatly surprised to learn about their expansion into the Middle Eastern market, especially Dubai, which we had never considered before. The project started when a representative from STANDAGE suggested, "There is this market," and it was a real eye-opener. By discovering a new market that we couldn't access on our own and receiving precise proposals, the possibilities for developing sales channels expanded dramatically. Currently, we are at the stage of shipping samples to the Dubai market.

Furthermore, although we had little experience with B2B international transactions and felt some anxiety, we feel that with STANDAGE's support, we are steadily expanding our possibilities for overseas business step by step.

What effects have you seen since implementing it?

Although it has only been about three months since we introduced "Omakase Trading," the fact that B2B business negotiations have already materialized and are moving to the sample shipment phase is a significant achievement. While other departments have had some experience exporting automotive-related products, this is our first full-scale effort in this area.
Through this implementation, our employees have gained a sense of accomplishment and a sense of success in developing overseas sales channels, and we feel that we have laid a foundation for future growth.

What kind of support do you expect from Omakase Trading in the future?

Our goal is to establish ongoing projects as sustainable sales channels rather than treating them as one-off events. Furthermore, we aim to build a system that allows us to conduct a certain level of overseas sales activities ourselves in the future. However, our current understanding of overseas markets and sales expertise are still insufficient. Therefore, we would like to continue relying on STANDAGE for appropriate approaches and flexible support in each country's market.

There are many countries where Japanese cars and products have a strong reputation, so we hope that you will continue to identify countries with high demand and provide appropriate proposals.

Comment from Miyabi Yamazaki

The greatest appeal of "Omakase Trading" lies in its ability to uncover markets that we could never have found on our own and to provide concrete support for approaching them. STANDAGE possesses many "invisible assets" such as local networks and market information, and we rely heavily on them for their ability to effectively utilize these resources.

Furthermore, the fact that the staff, including the person in charge, respond very flexibly and promptly is a great source of reassurance. The fact that they can provide support that fits the business environment is one of the reasons why I can confidently recommend "Omakase Trading."