How did "Omakase Trading" overcome language, logistics, and payment barriers to achieve overseas expansion?Morikawa Health Co., Ltd.
Since its founding, Morikawa Health Co., Ltd. has provided high-quality products, primarily health foods, to customers both domestically and internationally. To overcome language barriers and challenges related to logistics and payment methods in order to expand into overseas markets, they introduced "Omakase Trading." This has made global expansion a reality for them.
assignment
- Difficulty in accessing overseas markets
- The burden of complex logistics management
- Language and cultural barriers hinder business negotiations
current situation
- Smooth entry into overseas markets
- Logistical efficiency and cost reduction
- Enhanced support for language and cultural differences
Could you tell us what led you to introduce STANDAGE's automated trading service this time?
There were several challenges that led us to implement "Omakase Trading." Although the need for overseas expansion had existed for over a decade, there were several obstacles to actually taking action. The main problems were difficulty in matching with sellers, difficulty in establishing overseas logistics and payment methods, and the need for communication in foreign languages. In particular, we did not have any employees who were fluent in Chinese, and we felt that there was a language barrier.
In the past, we had attempted to enter the Chinese market, but it was extremely difficult for an unknown company to compete with major players, and the promotional costs were enormous, so it was unsuccessful. Faced with these problems, we were looking for a partner that could efficiently support our trade operations when we learned about STANDAGE's "Omakase Trade" and decided to implement it.
What exactly did it entail?
STANADGE's "Leave-it-to-us Trading" service is of great value to us, especially the matching with local partners. We also greatly appreciate the logistical support and the ability to communicate smoothly with overseas partners. As a result, the challenges we previously faced have been resolved, and we are now able to conduct our business smoothly.
We are greatly attracted to the fact that we can receive end-to-end support, from partner selection and logistics to business negotiations. Previously, we had to arrange each part individually, which often led to delays in coordination and progress, but now we can entrust everything to them, which has made operations much more efficient.

What results have you achieved since implementing it?
Since implementing the system, the most noticeable benefit has been the expansion of our reach. We can now access markets that were previously inaccessible, leading to more business opportunities. Additionally, the reduction in cumbersome tasks has allowed us to focus our resources more on our core business.
What impressed us most was the comprehensive support provided by STANDAGE. This reduced our anxieties about entering overseas markets and allowed us to take on challenges without taking significant risks. With all processes in place, we were able to proceed with our transactions with great confidence.
What kind of support do you expect from Omakase Trading in the future?
We look forward to the provision of even more features in the future. In particular, we believe that a matching function connecting overseas and domestic manufacturers would make it much easier to find business partners. We also feel that an increase in opportunities for direct business negotiations could further expand our business.
"Omakase Trading" is an extremely valuable service for small and medium-sized enterprises like ours. I can confidently say that it's especially recommended for companies that find accessing overseas markets difficult. We ourselves intend to continue utilizing this service to further expand our trading partners and grow our business.
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