The Challenge of a 90-Year-Old Foundry: The First Step Towards "Export-Oriented Management" to Overcome Declining OrdersProtected: 中井工業株式会社 Mr.

Nakai Kogyo Co., Ltd. is a metal processing manufacturer founded in 1934, specializing in the planning, design, and manufacturing of a wide range of cast iron products, including malleable cast iron. They focus on creating high-quality products by utilizing advanced 3D CAD design and casting simulations. While they have primarily focused on domestic order production, they are now venturing into overseas markets through STANDAGE's "Omakase Trading" service, aiming for business stability and growth.

assignment

Increased fluctuations in sales and profits due to decreased orders
Lack of business stability due to reliance on build-to-order models
Difficulty in securing and coordinating personnel

current situation

Acquisition of knowledge and accumulation of know-how regarding exports
Promoting the development of overseas sales channels in parallel with domestic sales.
Gaining leads through promoting our products at domestic and international trade shows.

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*The information presented reflects the situation at the time of the interview.