Beyond the domestic market—the new sales channel expansion and potential opened up by "Leave it to us trading"Lactose Confectionery Co., Ltd.
Nyutoseika Co., Ltd., a company with a history of over 50 years, achieved success in the domestic market with its own product, "Shitamachi Baumkuchen," and then aimed to expand overseas by challenging the Indonesian market. In order to solve the export operations challenges it faced as it expanded overseas, the company introduced STANDAGE's "Omakase Trading" system and is striving to expand its sales channels and improve the efficiency of its operations.
Could you tell us what led you to introduce STANDAGE's automated trading service this time?
Our company wasn't originally keen on overseas expansion. However, about 10 years ago, we established a factory in Indonesia and began overseas production. Unfortunately, this attempt didn't go as well as we had hoped. As a result, we almost gave up on overseas expansion altogether. But, looking back calmly, we began to think that exporting would allow us to deliver domestically manufactured goods overseas without having to make massive investments.
In the Japanese domestic market, we were able to sell our products on Yahoo! Shopping and Amazon and achieve good results. Based on this experience, we decided to try our hand at exporting. At that time, while looking for a partner to support us in our trade, we came across STANDAGE's "Leave it to us Trade" service.
What exactly did it entail?
The practical aspects of trade were beyond our company's capabilities. Hiring staff to handle them individually would have been a significant burden, both in terms of personnel and finances. That's why we decided to rely on STANDAGE's services. What was particularly valuable to us was that they provided support for all the practical aspects and knowledge necessary for exporting.
Specifically, STANDAGE handled everything from the necessary procedures and adjustments for selling overseas to logistics management, efficiently supplementing our own resources. Furthermore, STANDAGE's understanding of the overall trade process and their provision of new know-how that we were unaware of was a great help.
What results have you achieved since implementing it?
The service was only recently introduced.While concrete results are yet to be seen, most recently, we received support in developing a sales strategy using the shopping platform "Shopee" to increase awareness of our Baumkuchen. As a result, sales have started to increase little by little. We hope to ride this momentum and further expand our sales channels in the future.
What kind of support do you expect from Omakase Trading in the future?
At this point, the service has only just launched, and we haven't yet seen the full results, but with STANDAGE's support, we feel that we are steadily making progress towards overseas markets.
For companies like ours aiming to expand overseas, I would recommend seeking support from a company like STANDAGE. Learning the practical aspects of exporting from scratch and preparing the necessary resources can be very challenging. Therefore, having professional support can help you proceed with confidence.
I'm looking forward to seeing how this service will contribute to our business in the future.
