English 
Japanese 
The chances of success for a long-established Japanese condiment manufacturer venturing into the untapped African market.Protected: オタフクソース株式会社 Mr.
Otafuku Sauce Co., Ltd., headquartered in Hiroshima, is a seasoning manufacturer that distributes its products to over 50 countries worldwide. While it had previously focused on exports to Europe, the Americas, and Asia, the African and Middle Eastern markets remained untapped. In this context, Otafuku Sauce has adopted STANDAGE's "Leave it to us" trading service, which includes local support, and has now gained a foothold in the Nigerian market.
assignment
- Untapped sales channels in the Middle East and Africa
- Lack of knowledge about the Nigerian market
- Limitations of conducting market research and on-site response solely by our own company
current situation
- SNS marketing by local Nigerian talent
- Acquisition of a comprehensive support system from partner development to sales.
- Promoting the establishment of a system aimed at self-sustaining market development.
Other recommended implementation examples
-
others
Yukari Co., Ltd.Mr.
Delivering "flavor" and "connections" to the world—a long-established okonomiyaki chain is developing markets through locally focused export support.
-
Trading companies and wholesalers
Seto Suisan Co., Ltd.Mr.
Beyond sound management: New possibilities for overseas trade envisioned by the fisheries industry.
-
Manufacturer
Agata-ya Sake Brewery Co., Ltd.Mr.
A historic sake brewery ventures into overseas markets—opening up new prospects with STANDAGE's "Leave it to us trading" service.
-
Manufacturer
Yawata-ya Tea Shop Co., Ltd.Mr.
Optimizing resources and expanding overseas without waste—a new path to market development.
-
others
Outgrow Japan Co., Ltd.Mr.
From B2C to B2B: Exploring new frontiers in B2B exports through diversified management.
-
others
Ichiro Co., Ltd.Mr.
What is the export process envisioned by the Agri Business Division, starting from "zero sales channels"?
