From B2C to B2B: Exploring new frontiers in B2B exports through diversified management.Outgrow Japan Co., Ltd.
Outgrow Japan Co., Ltd. is a company that handles a wide range of businesses, including employee training and advertising management services. Leveraging the e-commerce expertise it has cultivated in Japan, the company aimed to expand its Japanese products overseas, but faced challenges in handling the practical aspects of exports. It was in this context that they encountered STANDAGE's "Omakase Trading" system. Through its implementation, the company is strengthening its system for overseas expansion.
assignment
- Lack of in-house knowledge regarding trade practices
- The burden of complex investigations involved in selecting importers and obtaining certifications.
- Concerns about our ability to handle B2B transactions with overseas companies.
current situation
- Reducing the burden of trade operations and improving operational efficiency
- Smooth market expansion through strategic planning tailored to overseas local markets.
- Expanding sales channels and strengthening the sales base through B2B exports.
Could you tell us what led you to introduce STANDAGE's automated trading service this time?
Our company sells products through a B2C e-commerce site within Japan, but we have a strong interest in expanding into overseas markets, and our goal has been to increase sales by selling products such as Japanese tea overseas.
Therefore, I decided to leverage my existing e-commerce expertise and venture into cross-border e-commerce. However, I had very little knowledge of overseas exports, and researching how to select an importer and the necessary procedures proved to be extremely challenging.

Amidst all of this, we learned about "Omakase Trading" and made an inquiry. After receiving an explanation, we learned that B2B transactions were also possible, and this gave us great expectations for market expansion, which led us to decide to implement it.
What exactly did it entail?
"Omakase Trading" provides comprehensive support for all the trade operations necessary for us to enter overseas markets. For example, in addition to providing information on trade regulations and sales destinations suitable for local overseas markets, they also provide thorough support for obtaining necessary certifications and various procedures. Thanks to this support, we have been able to significantly reduce the burden of trade-related work that would have been a major issue if we had to handle it ourselves.

What effects have you seen since implementing it?
When expanding overseas, the market information and precise advice provided by STANDAGE's staff were extremely beneficial. Being able to develop strategies tailored to the local market environment allowed us to conduct business efficiently and smoothly, which was a major achievement. Through STANDAGE's support, we were able to overcome numerous hurdles associated with overseas expansion one by one, and gradually gained confidence in expanding our business.
What kind of support do you expect from Omakase Trading in the future?
Going forward, we aim to further increase our brand recognition in overseas markets and build a stable sales base. We also intend to actively enter untapped markets to expand sales. To deepen our knowledge of trade practices, we plan to utilize seminars and other resources provided by STANDAGE to strengthen our in-house expertise. We will continue to grow and build on our achievements with their support.
Comment from Mr. Yamamoto of Outgrow Japan
Initially, we had very little knowledge of trade practices, so introducing "Omakase Trade" was a huge help. In particular, the ability to handle B2B transactions made selling to overseas companies a realistic option. Also, the STANDAGE staff were very supportive and attentive to even the smallest details, which allowed us to smoothly enter overseas markets.
Going forward, we plan to leverage this support to develop new markets and aim to expand our sales.
Other recommended implementation examples
-
Manufacturer
Egg Center Yamate Co., Ltd.Mr.
Competing with Japan's rare eggs: A poultry company's global challenge
-
Trading companies and wholesalers
Kanazawa Marunaka Suisan Co., Ltd.Mr.
A seafood wholesaler takes its first steps from having no export experience: pioneering overseas sales channels with "Omakase Trading" (a service that handles exports for unattended customers).
-
Trading companies and wholesalers
Hamaya Katsuobushi Co., Ltd.Mr.
The moment when "wanting to take on a challenge" became "being able to take on a challenge"—the first step in overseas expansion for a long-established food company
-
Manufacturer
Wagyu International Co., Ltd.Mr.
Achieving efficiency and growth in overseas export operations of Wagyu beef! Monthly sales of 100 million yen achieved by introducing "Omakase Trading" (a customized trading system).
-
Manufacturer
Agata-ya Sake Brewery Co., Ltd.Mr.
A historic sake brewery ventures into overseas markets—opening up new prospects with STANDAGE's "Leave it to us trading" service.
-
Manufacturer
Kaneshu Bio Co., Ltd.Mr.
A health food manufacturer's "cross-border" growth strategy: Beyond domestic competition, into the Middle Eastern market.
